Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Focus on building value for customers over driving sales. Add more value, and the sales will come.

Top of Funnel 333

Top of Funnel Work Management Marketing Management Content Marketing 333

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Everyone is doing it!

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Webbiquity

MAY 9, 2023

This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. They help you stay focused on tactics that drive results and modify or eliminate those not contributing to your business objectives.

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Social Media Social Marketing Planning Tips 315

Only B2B

MARCH 20, 2024

But how do you identify leads ready to be handed off to your sales team? Optimizing your funnel based on this difference maximizes your ROI. Qualifying HQLs often involves: Engaging with sales reps during demos or consultations. Imagine you run a webinar on a complex software feature.

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High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions.

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Forrester Personalization Trade Show Webinar Metrics 171

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Video Storytelling Tips. Contents 1. Show, Don’t Tell 3.5

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Storytelling Video Marketing Top of Funnel Work Management 110

Webbiquity

JUNE 28, 2022

Case studies can be placed on your website as valuable mid-funnel or bottom-of-the-funnel content for potential clients. Ghost has a showcase page where they highlight selected clients and show what their software accomplished for these brands by helping them create amazing websites. Affiliate sales support small business.

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Case Studies Case Study Studies Top of Funnel 286

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Storytelling. Guest post by Keith Fenech.

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Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling. Focus on the core message or CTA you want to convey.

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Webinar Metrics Demand Work Management Video Marketing 311

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. Once those leads are identified, they need to be brought into your sales funnel. This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions.

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Outreach Top of Funnel Enterprise Management Tips 62

Vidyard

MARCH 15, 2022

Managing a growing remote sales team is filled with challenges. It’s also your #1 tool for supporting and engaging your remote sales team. It’s a fantastic fit for any schedule, whether a rep is stuck in a sales call or working in a time zone halfway around the world. Humanizing Sales Enablement 1.1

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Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

ClickDimensions

APRIL 22, 2021

The volume of data is no longer an issue – we often have more of it than we can possibly process. It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different. What is data storytelling? What is data storytelling? Where do you start with data storytelling?

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Storytelling Television marketing Statistics Impressions 71

Stevens & Tate

SEPTEMBER 24, 2022

Be careful though, as storybranding and storytelling are two different animals. Your brand story sets up the foundation for who you are and what you do and, if done right, will be the thing that your buyers admire as they meander through your sales funnel. Read this article on how to create content for each sale funnel stage.

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Top of Funnel Thought Leadership Planning Trade Show 139

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Processing. Are your brand’s storyteller.

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CMO Demand Generation Agencies Advertising Agencies Work Management 116

Marketing Insider Group

NOVEMBER 23, 2023

You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators. Bryan Del Monte , Managing Director of Clickafy Media Group, makes an excellent point about understanding what exactly content marketing is and isn’t. All of the above?

Content Marketing 218

Content Marketing Work Management Paid Search Agency Marketing Management 218

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Guest post by Nina Petrov. Remember, though, that you don’t have to pitch to them.

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Marketing Insider Group

DECEMBER 29, 2020

If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales.

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Planning Trends Advertising Agencies Paid Search Agency 363

Contently

MAY 13, 2019

What if we could also make our sales team more effective? If you think about it, sales enablement is the easiest way to drive marketing ROI. Say you’re a B2B software company, and you close 15 percent of all inbound opportunities. Most marketers recoil at the idea of being on the hook for sales goals. Opportunities.

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Top of Funnel ROI Content Marketing Budget Programs 166

Sword and the Script | B2B

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Martech Advisor

FEBRUARY 10, 2020

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. How to Pick the Right CMS?

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Webbiquity

APRIL 11, 2023

However, it’s best to add in your own storytelling into the post as well. Affiliate sales support independent publishing. This type of technology utilizes natural language processing (NLP) algorithms to analyze large datasets and generate written pieces such as blog posts or news stories. There is only one you.

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DiscoverOrg

APRIL 11, 2019

We have mad respect for the classics – but we’ve updated the sales reading list for 2019. Outbound Sales, No Fluff – by Rex Biberston and Ryan Reisert. The full title of this book is the first baller move of many: Outbound Sales, No Fluff, Written By Two Millenials Who Have Actually Sold Something This Decade.

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Top of Funnel Cold Calling B2B Sales Outreach 211

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video in Sales Awards celebrate B2B sales teams using personalized videos to transform the way they sell in a virtual world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

MARCH 15, 2022

Managing a growing remote sales team is filled with challenges. It’s also your #1 tool for supporting and engaging your remote sales team. It’s a fantastic fit for any schedule, whether a rep is stuck in a sales call or working in a time zone halfway around the world. Training Your Remote Sales Team 2.1

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

MARCH 15, 2022

Managing a growing remote sales team is filled with challenges. It’s also your #1 tool for supporting and engaging your remote sales team. It’s a fantastic fit for any schedule, whether a rep is stuck in a sales call or working in a time zone halfway around the world. Training Your Remote Sales Team 2.1

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Salesforce Marketing Cloud

JANUARY 4, 2024

A marketer’s job is to find and understand high quality leads, then help convert them to sales. Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video.

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Paid Content Work Management Email Campaigns Marketing AI 120

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Here’s the link to the digital media research tools.

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Paid Content Top of Funnel Marketing Funnels Lead Generation 100

SmartBug Media

APRIL 12, 2019

Do you want to implement a top-notch sales enablement strategy or do you need to take your approach to the next level? Advice from experts can expand your knowledge and guide you to achieve a successful sales enablement program. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Optinmonster

APRIL 12, 2024

In fact, case studies are often more effective than brochures and traditional sales collateral. This wisdom also applies to sales conversations and marketing. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

SalesGrape

DECEMBER 3, 2023

Introduction: The Power of Cold Calling in Lead Generation Cold calling has long been a staple in the world of sales and marketing. Despite the rise of digital communication channels, cold calling remains an effective method for generating leads and driving sales. Firstly, always be confident but not pushy when asking for the sale.

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Cold Calling Telemarketing Lead Generation Lead Scoring 76

Martech Advisor

NOVEMBER 27, 2019

B2B Sales has evolved. How ready are your sales teams to win in the experience economy? Are your sales enablement strategy, process, and tools enough to help them compete effectively? The best users of sales enablement get strategic buy-in for sales enablement as their central engagement hub. Session Top 5.

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66

Vidyard

MARCH 4, 2020

For example, showing how to use software, setting up a new device, or explaining a complex topic. If you focus on solving the viewer’s immediate problem, they can be a powerful, repeatable sales and marketing tool. Product-level demo videos are a fantastic way to free up time and empower sales reps. Watch and Learn.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Engagio

MAY 31, 2023

Gong is a company that specializes in conversational intelligence software. With Gong Labs, they analyze their data to deliver on key insights that deliver real value to their audience of Sales reps and managers. Use storytelling techniques to communicate your brand’s values, vision, and impact.

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Work Management Advertising Agencies Marketing Management DemandBase 108