NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. If during our initial discovery efforts we find additional market research is needed, we will recommend that. Additionally, our content approach covers three main goals: Increased website traffic. Builds traffic to your website. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

MLT Creative

FEBRUARY 1, 2011

Just like sitting at a stop sign at the mall, watching all the inbound traffic flow in, B2B marketers can yield to traffic using inbound marketing tactics. Try some of these methods to drive repeat traffic to your B2B website: Be consistent with your company’s brand. Use the same colors, logo, tagline, etc.

Traffic 40

Traffic B2B Marketing Paid Search Agency Advertising Agencies 40

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. They scanned the Web, the blogosphere, online fourms, and communities to find conversations relevant to their industry and their technical audience.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

The Point

FEBRUARY 8, 2011

In addition to tips, ideas, and opinions from some of the brightest minds in social media, the report also includes links to more than 60 articles and blog posts about blogging strategy, tactics, and best practices for B2B Marketers. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

BenchmarkONE

MARCH 23, 2022

There are many steps to operating a successful marketing strategy , and none of them are easy. This will help you broaden your reach, further establish your authority and credibility in your space, and tap into a broader audience. Another tactic is to incorporate co-branded marketing webinars into your content strategy.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

Chris Koch

JANUARY 22, 2010

For this reason, I think we need to think about blogs as the center point of a social media strategy. Here are some metrics, mostly for blogs, that help build engagement with customers and prospects. The growth in traffic then confers its own authority—you get lots of visits so you must be smart. RSS+comments=VIP.

Social Media 100

Social Media ROI Lead Ranking RSS 100

The Point

MARCH 3, 2010

Competitive comparisons (73%) also scored highly in the buyer research. * So does all this mean you should dump your white papers, research reports and educational webinars, in favor of product brochures and buying guides? The type of content ranked most highly by buyers? News and articles, at 84%. In a word: no.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

The Point

APRIL 21, 2010

Specifically they wanted to: * generate more search traffic from medical practices looking for best practices and other information related to profitability, cash management, and related topics. convert that search traffic to measurable sales leads. Navicure turned to its demand generation agency, Spear Marketing Group , for help.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Determine Your Goal. Magnet Media.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Point

NOVEMBER 28, 2011

In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. Twain, grossly exaggerated. Make it look good.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. You’re taking your audience on a journey and showing them how you handle problems that come along the way. Hello Bars often include a call to action to help drive traffic to landing pages or squeeze pages.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Convince & Convert

FEBRUARY 26, 2013

Your website traffic comes from other websites. Executing the strategy requires offering a blog, where the prospect easily gathers good advice about the business issues he wrestles with daily. Understand the segments and personas you serve and place obvious signposts where they will help direct traffic. This is your lobby.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

Adobe Experience Cloud Blog

JANUARY 28, 2015

I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. I’ve examined the click-through patterns on repeat tweets, and each one gets about the same amount of traffic.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

PureB2B

DECEMBER 12, 2016

Ultimately, higher search placements help generate more traffic that could potentially result in more qualified leads. Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. Press Releases.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Ultimately, higher search placements help generate more traffic that could potentially result in more qualified leads. Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. Press Releases.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Vidyard

JANUARY 7, 2015

9am – Arrive at the office First things first – check that email! Once you’ve filtered out the 200 spam emails, cheerful messages from companies you’ll never work with, webinars that aren’t relevant to your industry, and newsletters you don’t remember signing up for, you’re left with a big to-do list.

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. You’re taking your audience on a journey and showing them how you handle problems that come along the way. Hello Bars often include a call to action to help drive traffic to landing pages or squeeze pages.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Do you use the same information at conferences as you do on webinars? Newsletters. Media kits. Interviews.

Public Relations 48

Public Relations Tips B2B RSS 48

The Effective Marketer

JUNE 13, 2009

There is a natural resistance among marketers to give whitepapers, webinars, even product spec sheets out for free, especially without requiring any kind of registration. We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. How do you drive more traffic?

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

JULY 23, 2010

Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Polls and Surveys – Done right, polls and surveys can give you some good data. But don’t show a poll about “where you should go on vacation” when your blog is not even remotely related to the subject.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. Leave a comment please.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Achinta offers his industrial clients marketing for engineers by an engineer.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. As an added bonus, you can share your slideshow with much a larger audience by uploading it to a site like slideshare.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. Let’s see how Google Analytics can help you do just that. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. That’s the goal of every branding effort.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. If you’re at an event, have a cool employee get together or doing a live webinar, all you need to do to make your Twitter account come alive is a camera phone and a Twitpic account. Tracking Twitter as a Source of Web Traffic.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Scoop.it

SEPTEMBER 7, 2023

Content curation is the process of selecting and organizing information from various sources to present to your audience in a meaningful way. This article will discuss various strategies for streamlining content curation , including the use of content curation platforms, artificial intelligence/machine learning and RSS feeds.

Curation 79

Curation Marketing AI Process RSS 79

Convince & Convert

MARCH 3, 2010

Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

OCTOBER 11, 2021

They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic. These details may not be thrilling, but they play an essential role in optimizing your blog for search, driving traffic, and growing your audience. Even better.

Paid Search Agency 279

Paid Search Agency Companies RSS Ad Frequency 279