Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! DiscoverOrg. Google Alerts.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Brandpoint

JUNE 4, 2020

Liz will be speaking virtually at the SMSS on the topic “Producing Consistent Content with Limited Resources for Small Businesses.” ” She was also so kind as to let us interview her about her session, including tips and tricks for working with limited resources and minimal design background. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Biznology

JULY 19, 2017

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Whether you are in sales or marketing, you must stand out against competitors. Tools and resources make all the difference when establishing and scaling a social selling program. Like this post?

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Webbiquity

OCTOBER 17, 2023

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%).

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 6) The Sales Lion. 6) The Sales Lion. 1) Etica Wines. 2) Spotify. 2) Spotify.

Twitter 81

Twitter Examples Branding Brand Identity 81

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 76

Landing Pages Twitter Optimization Template 76

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. The veritabel cream of the crop when it comes to video resources (especially free ones). Fast Forward has sessions on video production, video for sales, video for internal comms, and beyond.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. That’s why we’ve compiled this ultimate guide to sales prospecting, providing actionable steps and advice so you can start growing your customer base and driving sales. Here’s an overview of everything we’ll cover along the way: What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Oktopost

OCTOBER 30, 2023

Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process. In many cases, revenue teams may be uncertain about how to move a deal forward because the customer’s level of interest and their position in the sales funnel is often difficult to decipher.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. Follow the prospect on Twitter. Click To Tweet.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Webbiquity

DECEMBER 4, 2018

Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Zoominfo

APRIL 16, 2018

If you’re one of the few sales professionals who’s never heard of Keenan the Sales Guy, here’s a little introduction. Keenan is the self-described CEO/President and Chief Antagonist of A Sales Guy Inc. With more than 20 years of sales experience, Keenan has influenced, learned, and shaped the world of sales.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Marketing Insider Group

JULY 28, 2015

You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. 15 Resources To Help Your Personal Branding Tune-up. Your LinkedIn and Twitter profiles are your new calling cards. How to write the perfect tweet.

Resources 100

Resources Personalization Branding Brand Identity 100

Marketing 261

FEBRUARY 20, 2021

The good news is, you don’t have to continue wasting time and resources developing new content. To help other marketers focus their time and resources, we have put together a fill-in-the-blank newsletter strategy template. Summary: Optimizing SaaS conversion funnels is a marketing and sales initiative that most companies neglect.

Template 62

Template Resources Planning Top of Funnel 62

Webbiquity

FEBRUARY 24, 2017

Many small companies fail to achieve desired sales goals despite having adequate resources. Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. Image credit: The Blue Diamond Gallery. Lack of Focus.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Pam Didner

FEBRUARY 22, 2022

A common problem many of my clients face is how to clearly and effectively communicate with sales, and I can understand why – supporting sales is tricky and delicate. Here are 6 easy steps you can follow to boost good communications with sales reps. I understand your pain because I have supported sales for a long time.

Work Management 65

Work Management Marketing Management Paid Search Agency B2B Sales 65

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Only B2B

MAY 25, 2023

Effective lead generation and appointment setting are essential components of successful sales tactics in today’s competitive business climate. These two essential elements help companies find eligible prospects, develop connections, and eventually close profitable agreements, laying the groundwork for long-term sales success.

Sales Qualified Leads 62

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 62

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. The cream of the crop when it comes to video resources (especially free ones). Fast Forward has sessions on video production, video for sales, video for internal comms, and beyond.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. This in turn allows you to focus your efforts without wasting valuable time and resources.

Social Marketing 118

Social Marketing Paid Search Agency Trade Show Advertising Agencies 118

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). The Sales Funnel. Sales Funnel.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Pam Didner

MARCH 22, 2022

Sales and marketing alignment is hard in small and large B2B companies. The challenge for large enterprises is too many cooks in a kitchen, while small businesses tend to lack budget and resources. I was asked: “what’s the best way to integrate sales and marketing efforts within a large company?”.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Planning 83

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Convince & Convert

DECEMBER 4, 2015

While the focus for marketing and sales teams has shifted to a more relational, organic approach to customer interaction, we can’t ignore the impact that paid ads have in the social media landscape. More specifically, I’m talking about Twitter advertisements. Overall, it seems that yes, Twitter ads can and do work.

Twitter 96

Twitter Paid Search Agency Ads Word of Mouth 96

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales.

Social Media 100

Social Media Resources Media Web 2.0 100

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? It’s also a fantastic way to generate sales when you use the right techniques. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media. How to Increase Sales With Social Media.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Only B2B

MARCH 23, 2022

Yes, the goal of this procedure is to schedule a B2B sales appointment. We prefer to divide and conquer now that sales specialization has evolved. Sales executives (SEs) are in charge of selling and completing transactions, while appointment setting has become the new currency of sales development reps (SDRs).

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

MAY 9, 2023

Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? Image credit: Twitter Here’s how Sprout Social is doing it. How will achieve them? Or all of them?

Social Media 313

Social Media Social Marketing Planning Tips 313

DealSignal

NOVEMBER 30, 2017

Recently, we explained why data is the new oil powering today’s B2B sales and marketing machines. In this post, we’ll discuss why refining that precious resource is so challenging, and why you shouldn’t build your marketing plans and processes around static data. Follow Rob on Twitter @robweedn. Bad data in, bad data out.

Resources 71

Resources Marketing Automation Services Lead Ranking Planning 71

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. What is sales enablement, anyway? And that’s where marketers can save the day.

Paid Search Agency 117

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 117

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. How to Do Social Selling on Twitter. Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171