FunnelEnvy

MARCH 18, 2024

Personalize the Buyer’s Journey Think of your buyer’s journey as a guided tour. Then, you can personalize the experience by providing relevant content and resources at every touchpoint. By tailoring the journey to each persona, you guide potential customers smoothly towards conversion.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Here is a report from Sprout’s Listening capability.

Work Management 106

Work Management Branding Brand Identity Customer Satisfaction 106

Only B2B

FEBRUARY 6, 2024

billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

SEPTEMBER 11, 2023

”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity. Eager to put this ultimate selfie machine to the test, I was blown away by the results.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing & Strategy 129

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Spiralytics

DECEMBER 7, 2022

Eight out of ten consumers make purchase choices based on sustainability-based concerns, and 53% of consumers report having switched to smaller and lesser-known brands because of better sustainability practices. So, if you want to embrace sustainability and try out environmental and social initiatives, keep on reading!

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Ranking 117

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Social Media 122

Social Media Work Management Marketing Management Media 122

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 107

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? We’ve got something different. B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in. Ad campaigns.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. The B2B Marketer’s Field Guide To Customer Engagement.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A powerful pitch, regardless of the circumstances, requires preparation, proof of concept and a plan for execution. What’s the big idea?

Social Media 126

Social Media Social Marketing Campaigns Planning 126

Sprout Social

JULY 6, 2022

If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles. How to find your own best times to post on social media. Start your free Sprout trial. Consumer Goods. Healthcare.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents.

Enterprise Management 101

Enterprise Management Business Peer-to-peer Work Management 101

EveryoneSocial

APRIL 5, 2021

As more people interact with brands on social media, developing a social listening strategy is key for companies that want to succeed. Because social media is one of the most important channels for businesses to develop relationships with their buyers. Social Listening Strategy Tips. Read this article.

Marketing & Strategy 92

Marketing & Strategy Work Management Marketing Management Social Media 92

Sprout Social

MAY 8, 2023

Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. What are the best times to post on TikTok by industry?

Best Practices 109

Best Practices Social Media Work Management Education 109

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Powered by insights from customer data, industry trends, and buying behavior, they pinpoint high-value accounts with surgical precision. Forget scatter-shot tactics! What is Data-driven ABM?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

Content Standard

DECEMBER 6, 2023

Good conversations require listening and waiting to respond. This means that content based too heavily on internal culture or business goals can waste both opportunity and resources. This means that content based too heavily on internal culture or business goals can waste both opportunity and resources.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

SocialPilot

FEBRUARY 26, 2024

Simply put, this duo of human creativity and AI’s capabilities offers marketers a powerful tool to innovate, improve their strategies, and build genuine connections. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Brands that market directly to consumers recognize YouTube as a powerful tool. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Read: The Beginner’s Guide to YouTube for B2B Marketing. Let’s get into it! Keep reading. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Hubspot

MAY 11, 2021

Here, we'll explore the pros and cons of investing your time and resources into podcasts vs. audio chat rooms like Clubhouse, and which is ultimately a better long-term decision for your brand. As you can see, the majority of those polled — 75% — prefer listening to podcasts, or doing neither. Just kidding. Let's dive in.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

Peer-to-peer 125

Peer-to-peer Work Management Marketing Management Budget Programs 125

Trade Press Services

SEPTEMBER 18, 2023

Savvy marketers understand that Google can be a powerful instrument for organizations to increase visibility and empower their marketing tactics. From there, Google Analytics can generate custom reports about this information with specifics about user behavior, number of visitors, page views, bounce rate or average visit duration.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Salesforce Marketing Cloud

OCTOBER 10, 2023

The goal of a sales cycle is to ensure reps are uncovering customer needs and resources they can map to product solutions before ever making a pitch. The goal of a sales cycle is to ensure reps are uncovering customer needs and resources they can map to product solutions before ever making a pitch. Why is a sales cycle important?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. And this shift is putting pressure on social media practitioners to put on their movie director hats.

Buy 118

Buy Video Marketing Template Bandwidth 118

Circle Studio

DECEMBER 22, 2019

These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. The tenth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes. Read Article. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. B2B buyer behavior has shifted dramatically to independent, online research.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

JUNE 7, 2022

70% of C-suite executives report their employees are happy, but only 44% of employees agree. Our recent report, The Experience Advantage , found that 71% of C-suite executives think their employees are engaged with their work, when in reality only 51% say they are. They have different motivations and different attitudes.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. It perfectly aligns with B2B buyers’ behavior patterns. .

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Sprout Social

NOVEMBER 21, 2019

In this guide, we break down everything you need to know about market research and how doing your homework can help you grow your business. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers.

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

Cintell

MARCH 31, 2020

You need to provide sufficient resources to your employees to ensure that they create a great customer experience. Companies that provide great customer experiences report high customer satisfaction and referral rates. In the meanwhile, they start sharing their positive experiences with a particular brand with others. Source: [link].

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100