Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Make sure you have the right resources to produce quality videos for your business. Instagram continues growing steadily – with 1 billion monthly active users. Educational videos. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. Retailers go all-in on Instagram and TikTok. Which is their preferred channel for customer care?

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Sprout’s data aligns with Instagram influencer marketing being one of the most popular avenues globally, especially on Instagram.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Instagram Reel ideas for fashion and retail brands. View this post on Instagram. Show the process and a customer reaction.

Branding 118

Branding Brand Identity Advertising Agencies B2B Thought Leadership 118

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. How do you compare?

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Between business closures and new customer demands and habits, opportunities may exist to launch new products or services.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Buffer

APRIL 18, 2022

Here are some ideas for small businesses looking to highlight Earth Day on Instagram. Agnes LDN , a fashion brand aiming to educate its customers about sustainability, shared an Earth Day post with a simple but effective message. who shares information about foraging and regeneration gardening on her Instagram.

Small Business Marketing 114

Small Business Marketing Business Ethics Organic Leads 114

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. If they had more time, they’d spend it responding to customers and planning strategic initiatives. Once you fill it out, you’re left with a resource that will keep internal stakeholders aligned and on task.

Social Media 65

Social Media Template Work Management Marketing Management 65

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature.

Social Media 157

Social Media SEO Cost Per Click Media 157

Sprout Social

AUGUST 31, 2023

We recognized there would be some risk associated with stepping away from social media for a month, as our brand—like most—uses social media to engage with our customers. And we do keep customer service representatives available to help address any concerns or needs via email throughout the month of May.

Social Media 119

Social Media Work Management Paid Search Agency Marketing Proposals 119

Sprout Social

JANUARY 23, 2024

❤️ #fyp #seniorlivingcommunity #ivwaukee ♬ Safe And Sound – Capital Cities By showcasing the high quality care residents receive, Independence Village is more likely to recruit top talent and give future residents and their loved ones peace of mind. The campaign’s first five Instagram posts nearly broke the internet, receiving 1.5

Branding 111

Branding Brand Identity Communities Viral Marketing 111

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. It is only by understanding how customer preferences change over time that you can devise an effective advertising campaign.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want.

Social Media 101

Social Media Features Media Curation 101

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. An efficiency audit allows you to streamline processes and tap into the needs of your customers. You might also look specifically at topics such as logistics, inventory control, customer relationship management , and user experience.

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Sprout Social

JULY 6, 2022

And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way. Many brands use Twitter as part of their customer care strategy , as an alternative to calling customer support. Consumer goods social media resources. Wednesdays at 3 a.m.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Regularly review resources like the U.S.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Sprout Social

AUGUST 7, 2023

Threads is a text-based social network developed by Meta’s Instagram team. Users are required to have an Instagram account to sign up, maintaining the same account name, username and password across both networks. When you open the Threads app for the first time, you’ll be prompted to log in with Instagram.

API 93

API Ideal Customer Profiles Social Media Social Networks 93

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Outgrow

OCTOBER 7, 2021

1 Bank Upon Your Customer Reviews. Your customers are your best marketers. 2 Hangout on Instagram. Do not commit the sin of being absent on the go-to social media platform for growing ecommerce business – Instagram! billion users on Instagram by 2023. . not just on stories but also on Instagram TV!

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Contently

JANUARY 13, 2023

The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. Cultivate influencer relationships with mutual benefits. Collaborations.

Branding 154

Branding Brand Identity Best Practices Thought Leadership 154

Sprout Social

AUGUST 31, 2022

From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from. Consider your brand’s goals, resources, current content types, your audience, your competitors and the industry you’re in. What do they care about? Set your social media goals.

Social Media 103

Social Media Work Management Marketing Management Organization 103

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. It helps you manage all your sales and customer relationships in one place. It is globally recognized for its Customer Relationship Management (CRM) software solutions.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

APRIL 27, 2020

With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time. Resources for communicating during the coronavirus crisis. Find all of Sprout's resources to help teams and social managers navigate their response to COVID-19. Updates to Instagram times to post.

Social Media 145

Social Media Media Work Management Network Marketing 145

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Sprout Social

JUNE 23, 2021

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” ” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term.

Work Management 126

Work Management Webinar Metrics Effectiveness Marketing & Strategy 126

SocialPilot

DECEMBER 6, 2023

Taking care of all these areas can get tricky without a handy guide. Here is your free downloadable social media marketing checklist that you can take away and customize to meet social media marketing goals effectively. For example, “ Increase your Instagram followers by 25% in the next six months.”

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Dig deeper: Why we care about B2B marketing: A guide for marketers. Then you’ve seen social media marketing.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Sprout Social

MARCH 21, 2022

How much time do you spend creating your Instagram posts? That’s where Instagram Guides come in. Guides are a collection of published posts featured on your Instagram profile. The 3 types of guides on Instagram. There are three different types of Instagram Guides—post, product and place Guides.

Examples 103

Examples Curation Communities Ideal Customer Profiles 103

Sprout Social

FEBRUARY 5, 2024

It makes it more than just this cultural heritage moment and actually shows you are a brand that cares about the Black community. You care about Black creators. She’s also a committee member of Black@, a Sprout community resource group. On Instagram and TikTok, Topicals featured other Black-owned lip balm brands in Sephora.

Social Media 112

Social Media Practices Media Best Practices 112

Buffer

MAY 25, 2022

We recently launched direct Instagram carousels scheduling in Buffer. Now you can scheduled carousel posts to be published automatically in Instagram—no need for reminders. To find out, we analyzed the 184 posts @Buffer published on Instagram over the past year. Today, we can directly schedule Instagram carousels.

Custom Publishing 94

Custom Publishing Click Rate Impressions Act-On 94

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Buffer

APRIL 19, 2023

Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). I came from the world of education and nonprofits, but I was spending my free time sharing my own experience with disability on my Instagram page, Blindish Latina.

Paid Search Agency 94

Paid Search Agency Ads Business Thought Leadership 94

SpotMe Blog

MAY 11, 2023

That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you. With so much to manage, it is crucial to choose your partners carefully.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Sprout Social

AUGUST 25, 2022

For example, you will invest more resources into video content for platforms like YouTube and Instagram. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Paid social reporting for Facebook, Instagram, Twitter and LinkedIn. Ad campaigns.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. When customers and prospects look up, you’d better be there. Overall, organizations that correctly utilize customer behavior analytics are more likely to achieve above average profitability.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Salesforce Marketing Cloud

FEBRUARY 28, 2023

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. What can a customer data platform do? Not necessarily. Real-time does not have to mean right now.

Enterprise Management 98

Enterprise Management Planning Paid Search Agency Work Management 98