Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

Customer Satisfaction 122

Customer Satisfaction Enterprise Management Work Management Multi-Channel 122

Zoominfo

FEBRUARY 18, 2021

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. Consider Zoom Video Communications, which grew its customer base exponentially during the pandemic.

Cross-Selling 214

Cross-Selling Loyalty Urgency Marketing Zoominfo 214

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Metadata

APRIL 9, 2024

Any time a customer buys your product, they’re looking for specific business outcomes and ROI. But, somehow, customer success is measured on customer retention, not customer outcomes. We call it Customer Success but, in reality, it ends up being all about the company’s success.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

Churn Rate 102

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 102

Heinz Marketing

JUNE 20, 2023

This means we must adapt to our current circumstance and find new ways to achieve success. One of the best ways we can gain traction today is by investing in our current customer base. Rather than spinning our wheels focusing only on net-new customers, we should tap into the potential of the customers we already have.

Webinar Metrics 109

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 109

Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. It’s become a prerequisite for business success. But what’s all the fuss about measuring customer experience? Cx is all-encompassing, from the first interaction through to after-sales.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Heinz Marketing

MAY 26, 2021

While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning. If you’re looking to grow your knowledge of sales, marketing, and customer success principles, HubSpot Academy is a great place to start.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Martech

OCTOBER 31, 2022

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Consent Management Platforms with resources about Google’s Consent Mode. The post Tools and resources: Getting started with Google Analytics 4 appeared first on MarTech. Universal Tag Manager tools.

Marketing Analytics Tools 110

Marketing Analytics Tools Resources Analytics Google 110

Zoominfo

FEBRUARY 10, 2021

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts).

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Biznology

OCTOBER 20, 2020

Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. An organization needs to realize this scarcity in order to allocate enough time and attention for future success. Allocating Resources to Compete and Succeed.

Allocation 104

Allocation Digital Transformation Resources Budget Programs 104

Binary Demand

JUNE 12, 2023

But which innovative B2B strategies can businesses implement to achieve success? Investing in customer success in the B2B sector is an integral approach with immense potential for business growth in various industries and is highly regarded in today’s digital framework.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Customer Satisfaction 52

SmartBug Media

NOVEMBER 22, 2023

Because of this reality, our customer journey might be messier than we prefer to admit. Alignment, or cohesion, between teams means your sales, marketing, and customer success departments execute smooth handoffs, follow clear processes, and experience minimal friction. Few business practices are one-size-fits-all.

Work Management 59

Work Management Marketing Management Planning Paid Search Agency 59

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. HR leaders have one customer – and that’s the employee. If employees are the customers of HR, what does that mean for the selling process ? Workplace services. Compensation. Recruitment. New employee orientation. But how do you break in? What keeps the CHRO up at night?

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Zoominfo

NOVEMBER 6, 2020

Cassie Harris, a customer onboarding team lead, was at the forefront of the program’s formation. Defining the goals and mission helped the ZoomInclusion trailblazers formulate more details about where they wanted to go and what success might look like. When we first met, we started to draft what’s now become our charter.

Resources 130

Resources Zoominfo Class Buy 130

Sprout Social

NOVEMBER 25, 2020

Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. In this resource, you’ll find all our essential guides to paid social advertising. Instagram advertising: 6 steps to successful ad campaigns. How to Set up a Successful Twitter Advertising Campaign.

Social Media 142

Social Media Resources Advertisements Advertising 142

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Develop a hierarchical structure.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Vision Edge Marketing

APRIL 9, 2024

Customer Success! Coined in the early 2000s, it’s more than a buzzword—it’s the essence of customer-centricity. Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. In this episode What’s Your Edge?

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Stevens & Tate

AUGUST 22, 2023

Customer retention program that allows you to continue to engage with existing customers so that they will continue being your customer. Inbound marketing is a very involved, long-term strategy that businesses put a lot of time and resources into – as they should.

Loyalty 64

Loyalty Inbound Marketing Paid Search Agency Act-On 64

Outgrow

MAY 8, 2023

How to Leverage Customer Success to Boost Your Business It’s no secret that customer satisfaction is the key to growth. That’s why leveraging customer satisfaction is so important to keep your business thriving. What Is Customer Success? Why Is Customer Success Important?

Marketing Automation Services 52

Marketing Automation Services Outgrow Work Management Word of Mouth 52

Conductor

MARCH 16, 2022

By breaking down silos between your SEOs and content marketers, you’ll find that your team can produce more successful content faster. By effectively integrating this research into your content, you’ll see more success when it comes to climbing search rankings; proving the value of content and SEO working hand-in-hand.

Education 98

Education Resources SEO Lead Scoring 98

Porch Group Media

JANUARY 7, 2021

Marketing Tips & Strategies to Boost Your Success with a Customer Data Platform. The post Customer Data Platforms Success Kit first appeared on V12.

Webinar Metrics 52

Webinar Metrics Resources Automation Tips 52

Conversica

AUGUST 16, 2022

New Conversica-Gainsight Integration Empowers Your Customer Success Teams. As far as investing in revenue teams goes, Customer Success delivers the biggest bang for your buck. It’s simply more cost-effective to retain—or better yet, grow—your existing customers than to convert newcomers. It makes sense, right?

Bandwidth 52

Bandwidth Cross-Selling Eye-Tracking Case Study 52

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

MindFire

NOVEMBER 29, 2021

Leta Wood, Vice President Customer Success, MindFire. announced today that Leta Wood has been named Vice President of Customer Success. . Our expanded resources allow us to help clients in today’s changing market. has increased investment in building a dynamic and robust customer success program.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. Strategy Questions to Ask Yourself Are We Positioned for Success? Review and recalibrate performance. Set realistic outcomes and objectives.

Planning 223

Planning SWOT Allocation Contingency Planning 223

SmartBug Media

MAY 30, 2022

This increases visibility and allows your customers to choose the channel that’s most convenient for them. Mark believes that every e-commerce business should have five core team members in order to grow a successful brand. Already started implementing email as a customer retention strategy?

Resources 98

Resources Ad Building Brand Identity Branding 98

Valasys

APRIL 11, 2023

Innovation is crucial for the success of small and medium-sized businesses. However, not all SMBs have access to the same resources and tools as larger companies. This is where innovation resources come in. Innovation resources refer to the tools, techniques, and strategies. These help startups and SMBs grow and succeed.

Advertising Mediums 52

Advertising Mediums Resources Enterprise Management Work Management 52

Zoominfo

FEBRUARY 10, 2021

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts).

Lead Scoring 130

Lead Scoring Lead Ranking Budget Programs Cross-Selling 130

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. Understand that time and resources are necessary. The same principle holds true for resource allocation.

Allocation 79

Allocation Resources Work Management Paid Search Agency 79

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. In this episode of What’s Your Edge? Let’s use the same process to create your ecosystem map.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Outreach

APRIL 6, 2021

The concept of customer engagement has evolved in recent years, as more companies seek innovative ways to attract and retain loyal customers. But new data and analytical tools show that engagement is a top influencing factor in a customer's purchasing decision. What is Customer Engagement?

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

Seismic

JUNE 30, 2021

Modern businesses rely on high-quality customer experience to build relationships, as well as brand loyalty. But, even as organizations prioritize customer experience, customer success (CS) teams are often not fully integrated with the broader go-to-market (GTM) engine. Buying and selling enterprise software is complex.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Analytics Tools 52

SmartBug Media

MAY 19, 2021

Your website is an important part of creating and solidifying first impressions for new and existing customers. After all, user experience (UX) is a key part of a successful inbound marketing strategy. The above resources only scratch the surface of this topic. Website accessibility is a critical part of any web strategy.

Resources 84

Resources Marketing Websites Marketing & Strategy Guidelines 84

Vision Edge Marketing

JANUARY 30, 2024

I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth. Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate?

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107