Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Tomorrow People

OCTOBER 31, 2017

Wanna make sweet CX with your content marketing strategy? Want to explore differentiation and give your content marketing strategy a kick up the ass? The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the content marketing strategy bandwagon means that the world is awash with content.

Marketing & Strategy 240

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 240

Heinz Marketing

APRIL 19, 2024

How B2B Marketers Can Help: Real Strategies for Customer Retention and Expansion Now that we’ve established the importance of customer retention, let’s explore how marketing can help boost customer loyalty and overall lifetime value: 1. The Power of Content Marketing Helpful content is a cornerstone of customer retention.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Marketing Insider Group

JANUARY 27, 2020

A content strategy? Give me a break, you say. The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Heinz Marketing

FEBRUARY 25, 2021

This week, I’m attending B2B Marketing Exchange where marketing leaders across the B2B space are discussing how to move past the pivot of 2020 and implement new channels and strategies for 2021. So far, I’ve been extremely impressed with the format, variety, and content of the sessions. Update existing content.

Top of Funnel 102

Top of Funnel Content Advertising Funnels Ad Exchange 102

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Content Standard

DECEMBER 10, 2020

Content strategy pivots have been a normal response in the wake of COVID-19. But there’s another, more subtle shift underway in the B2B world. Brands have begun embracing more of a human touch—and in some cases, a conversational tone—in their content strategies. Has Your Voice Changed in Response to COVID-19?

Sales Management 126

Sales Management Top of Funnel Marketing & Strategy Banner Ads 126

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Contently

MARCH 22, 2019

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000.

Top of Funnel 152

Top of Funnel Marketing Funnels Activities Content Marketing 152

Content4Demand

APRIL 17, 2023

If you’re trying to serve content to multiple stakeholders, on a buying committee or otherwise, you’re going to run into the same problem. Where and how should we share content so it can be easily found and accessed? That brings me – in dad joke fashion – to my tried but true buffet analogy. The lesson?

Ad Building 82

Ad Building B2B Content Budget Programs 82

Contently

DECEMBER 3, 2019

The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? After a hiatus, Ask a Content Strategist is back by semi-popular demand. Let me explain why.

Top of Funnel 109

Top of Funnel Content Webinar Metrics Landing Pages 109

Martech

APRIL 10, 2024

They were content to rest on their laurels, charging a premium for mediocrity and catering to complacent clients with fat wallets and thin attention spans. The market is saturated with me-too products, copies of copies with little to differentiate them. It’s giving them the tools and resources to succeed.

Work Management 105

Work Management Marketing Management Product Differentiation 105

Velocity Partners

JUNE 14, 2023

Any fans (like me) of Malcolm Gladwell’s excellent Revisionist History may have come across his breakdown, in the episode “ My Little Hundred Million ”, of the difference between strong- and weak-link sports. In our view, B2B marketing is a weak-link sport. Gated content. Basketball is a strong-link sport. Ah yes, money’s worth.

Top of Funnel 88

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 88

Marketing Insider Group

AUGUST 30, 2021

Because as marketers we have more marketing channels, more content, and more technology than ever before. But, it’s become harder to connect and build trust with customers. Let me explain. Give customers useful content , hero stories , and expertise that helps them gain clarity. Examples of empathetic B2B companies.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. I looked up, alarmed to have been directly addressed, and realized the sales trainees had all turned toward me. Before brands create content, they should know their audience.

Top of Funnel 140

Top of Funnel Work Management Marketing Management B2B Thought Leadership 140

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. that content development is the top priority of most marketers—edging out brand differentiation.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Marketing Insider Group

NOVEMBER 16, 2021

For me that is ITSMA , a confluence of all three. I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Martech

JUNE 26, 2023

People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Any marketing strategy aims to generate enough interest in a brand and guide consumers toward brand-related resources to learn more about what it offers.

Event Marketing 104

Event Marketing Paid Search Agency Marketing Management Storytelling 104

Top Rank Marketing

SEPTEMBER 7, 2023

For over 22 years TopRank Marketing has provided integrated content marketing solutions to an impressive group of B2B brands including Adobe, LinkedIn, Dell and one of the biggest telecommunications brands in the world.

Paid Search Agency 119

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 119

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Create Visual Content. Create More Relevant Content. Embrace Automation and Martech.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

BOP Design

JULY 27, 2021

How many hours and resources could you save and invest elsewhere by sticking to the rule of 3 when it comes to sales communications ? One thing I know for certain, our B2B website contact form leads are our most promising leads to close and in most instances, they close in record time. 3 Ways to Be Notified. What am I asking exactly?

Rules 124

Rules Work Management Marketing Management Sales Qualified Leads 124

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

OCTOBER 16, 2018

Marketing partners can get you in front of new audiences in a manner that reduces resistance and enhances trust. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Embrace Marketing Partners.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

BOP Design

SEPTEMBER 16, 2021

Crafting thought leadership takes time and a significant investment of resources. Stand-out thought leadership in the B2B space doesn’t just discuss what is already known or look at common problems. Read more: What to cut and what to keep in your content strategy. Share Your Content Everywhere. Let’s take a look.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. For these reasons, there is no one-size fits all solution for B2B marketing success. 5 B2B Marketing Best Practices You Can’t Ignore. The most valuable assets?

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Heinz Marketing

DECEMBER 22, 2021

B2B purchasing, by its very nature, is a process that demands skepticism. Across our work in B2B, we have seen a diverse array of approaches work. Mutual trust is the key here. If you want to leverage dark social, you have to engage with it without selling or marketing, because to do so violates the trust of a community.

Tips 115

Tips Work Management Word of Mouth Marketing Management 115

Marketing Insider Group

AUGUST 30, 2021

Because as marketers we have more marketing channels, more content, and more technology than ever before. But, it’s become harder to connect and build trust with customers. Let me explain. Give customers useful content , hero stories , and expertise that helps them gain clarity. Examples of empathetic B2B companies.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Content Marketing Institute

MAY 4, 2018

Stop me if you’ve heard this one. You see the potential to choose specific relationships to foster, for trust to be established, and doors to be unlocked. The tension created between sales and marketing is one of the most well-documented relationships in the B2B environment. Two psychiatrists walk by each other in the hallway.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

BOP Design

JANUARY 13, 2021

For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. In this blog, we discuss essential website features that will maximize conversion rates on a B2B website. Read more: What high converting B2B websites have in common. Clear CTA. Guide them.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119