markempa

APRIL 27, 2017

This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. The goal of this post is to give you seven tips to boost your email nurturing and marketing results immediately. Do you use a sales tone or an empathetic tone? Here’s how.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

ClearVoice

JANUARY 8, 2024

When asked, “How are your New Year’s resolutions coming?” ” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. 1. The Talent Cast. Listen here.

B2B Thought Leadership 150

B2B Thought Leadership Thought Leadership Zoominfo Resource Management 150

Sana Commerce

SEPTEMBER 15, 2023

Learning how to improve sales performance is the key to driving organizational focus and success. Great sales seasons are inevitable but turning them into sustainable strategies that can steady your business requires more effort. This blog explores 16 actionable steps that can help you enhance sales performance.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. Many marketers agree — blogging is an important part of their content strategy.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

SalesIntel

DECEMBER 10, 2021

Sales and marketing teams are flooded with inaccurate data causing time to be wasted chasing leads that cannot be converted. . Data enrichment is a process by which the internal data from an organization’s database is integrated with external data resources to improve and refine the quality of existing data.

Customer Satisfaction 105

Customer Satisfaction Ideal Customer Profiles Marketing Management Lead Scoring 105

Pam Didner

SEPTEMBER 21, 2022

That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites. Don’t be overwhelmed by the idea of coordinating and aligning team members to boost content creation.

Planning 90

Planning Work Management Product Content 90

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Trade Press Services

SEPTEMBER 25, 2023

The B2B sales journey is complex, typically involving multiple small decisions about your brand that lead to a decision to purchase. By understanding the decisions buyers make throughout their journey, marketers can take strategic actions that meet the needs of today’s B2B buyer. Decision #2: About the company.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

The ABM Agency

MARCH 31, 2023

Reading Time: 9 minutes Reading Time: 9 minutes To maximize the impact of your marketing efforts, precision demand marketing is a strategy that should be considered. We’ll start by defining what an ideal customer profile looks like and how it can help sales teams identify target buyers more effectively.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Sales Management Lead Ranking 52

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Full Circle Insights

JULY 27, 2022

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. Here’s how ABM can help generate ROI. You Waste Fewer Resources with Account-Based Marketing.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM?

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. On the other hand, a weak brand could lead to 10% more spending on each new hire. How to Implement an Employer Branding Strategy in 6 Steps. Table of Contents.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. Listen here. Listen here. Check it out!

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Resource Management Small Business Marketing 100

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Raise a hand if you’ve ever experienced the ripple effects of change in your life. You know, you change one thing over here and other things change over there, even if the change wasn’t intended? Using marketing campaigns to achieve clean data. Strengthening marketing’s leadership voice. Yes, same here.

Case Studies 90

Case Studies Case Study Studies Planning 90

Hubspot

JULY 28, 2021

One of the most lucrative ways to improve your bottom line is through boosting your sales team's effectiveness — yet many companies choose to focus on aspects of the business like product velocity or customer support costs rather than dialing in on their sales execution. That said, sales execution can be elusive.

Top of Funnel 79

Top of Funnel Enterprise Management Peer-to-peer Work Management 79

The Marketing Blender

APRIL 16, 2020

How to make smart cuts to your Marketing Budget…. It’s the decision to let your emotions take control and turn into words, decisions, and actions that rarely lead to success or a life well-lived. This especially applies to marketing, seen by many CXOs as a “cost center.” This…is…not…going…to…change. Our Services.

Marketing Budget 76

Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

markempa

NOVEMBER 29, 2016

Have you ever wondered about how you can leverage social selling for better lead generation and business development? In this post, I interview Jill Rowley Chief Evangelist and startup advisor for #SocialSelling on how to do just that. I say I’m a sales professional trapped in a marketer’s body.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Hubspot

APRIL 6, 2020

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too.

Webinar Metrics 79

Webinar Metrics Marketing & Strategy Budget Programs High Quality Lead 79

SalesIntel

SEPTEMBER 29, 2023

In this blog post, we’ll delve into precise contact data’s pivotal role in the cybersecurity industry and how it empowers professionals to best handle the difficulties they face. Staying abreast of these changes is challenging, and outdated data can lead to missed opportunities or, worse, vulnerabilities left unaddressed.

Contact Marketing 40

Contact Marketing Contacts Paid Search Agency Enterprise Management 40

Hubspot

JUNE 9, 2023

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. But what if I told you that a degree isn't always required for a sales job? In this guide, we’ll explore how you can get into sales without a degree. Table of Contents What does it mean to work in sales?

Tips 70

Tips Peer-to-peer Work Management Ideal Customer Profiles 70

DealSignal

NOVEMBER 3, 2020

And as the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. Teams are smaller, resources are finite, and yet leadership’s expectations haven’t changed. The key is knowing how to use it.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Here’s how. Leadership Blogs. YouTube Channels.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Next, you’ll learn how to develop a target account list that aligns with your objectives. Validate Your Assumptions With Sales Team Input D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

KoMarketing Associates

SEPTEMBER 14, 2013

This behavior is being fueled not only through Internet connectivity speed or access but device usage as well. Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Varicent

SEPTEMBER 3, 2019

That’s where I learned what operations was and how impactful it can be to a growing business – it got me hooked. In my opinion, it should be very simple – so that everyone from the C-level to a new junior hire joining the team can understand it. Alignment is the biggest – between Sales, Marketing, and Customer Success.

Ad Building 40

Ad Building InsideView Transparency Paid Search Agency 40

Varicent

SEPTEMBER 3, 2019

That’s where I learned what operations was and how impactful it can be to a growing business – it got me hooked. In my opinion, it should be very simple – so that everyone from the C-level to a new junior hire joining the team can understand it. Alignment is the biggest – between Sales, Marketing, and Customer Success.

Ad Building 40

Ad Building InsideView Transparency Paid Search Agency 40

EveryoneSocial

SEPTEMBER 2, 2021

Does sifting through app store listings, G2 reviews, and a deluge of lackluster blog posts covering how to pick the right employee apps have you feeling slightly overwhelmed? You’re just trying to set your team up for success and we just want to set YOU up for success, too! How many employees will use it?

Work Management 98

Work Management Mobile Marketing Budget Programs Marketing Management 98

SalesIntel

JULY 21, 2022

Maestro Group leverages behavioral and industrial-organizational psychology to teach salespeople how to become better professionals. Specifically, Maestro Group focuses on the skill of asking good questions and using the DRIVE information gathering framework (Decision, Resources, Impact, Velocity, Expectations) to de-risk deals.

B2B Sales 52

B2B Sales Contacts B2B Paid Search Agency 52

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” Collaborate seamlessly Video content management systems allow for easy collaboration between you, the rest of your team, and your entire business. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Engagio

NOVEMBER 9, 2017

We’ve established that Sales Leaders should invest in Account Based Marketing. By aligning themselves with marketing, salespeople help create a feedback loop of accountability between the two teams that fosters more accurate and efficient pipelines over the long term. 1) Combining Data with Your Gut Instinct .

Account Based Marketing 54

Account Based Marketing Ideal Customer Profiles ABM Tactics 54

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” It usually happens when sales leaders throw a fit over misplacing a testimonial that could have saved a deal, or when communications leaders spit out their coffee upon seeing a sensitive internal video circulating on Reddit.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Varicent

DECEMBER 7, 2017

Today's conversation is with Joel Burke , Partner and Analytics Practice Lead at Outshine , about doing ABM at scale. I started with Outshine a couple years ago and now lead our second practice that leans heavily on analytics and how it can help drive marketing performance. Are they moving through the funnel?

Account Based Marketing 60

Account Based Marketing ABM Enterprise Management Marketing Automation Services 60