Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

JUNE 16, 2017

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. You or a member of your team most likely already owns a great video camera -- one that's easier to use than a traditional, high-tech setup. P.S. We filmed it with an iPhone. per month.

Video Marketing 101

Video Marketing Lock-In Work Management Marketing Management 101

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 94

Paid Content Research Product Youtube 94

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Video’s a ‘rising’ medium. But this list should keep your video marketing belly full for at least a few months! Jump on it!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. Make the CTA your MVP.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

ClearVoice

FEBRUARY 1, 2022

Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. You can find her on Facebook , Instagram , Twitter , YouTube , and her website. Lucas, LightWarrior Entertainment.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

ClearVoice

MARCH 17, 2020

Content hubs are a resource destination for your audience, a place where they land and navigate to easily locate valuable information. Is a three-hour Netflix documentary film about pandas a content hub? Learn how to turn your content hub into a must-see resource destination. Resources play a big role. Blog by ClearVoice.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

Content Standard

OCTOBER 16, 2018

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. They’re time-consuming and require a higher caliber of production resources along with involvement from producers, directors, and editors. Video strategy is not merely a matter of volume or view count.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Tomorrow People

OCTOBER 24, 2017

Invest time and resources into building your own communities, and nurture them with useful content to reap the rewards of engagement and conversion. According to Ryan Rimsnider , Taco Bell's senior manager of social strategy: “[We] saw the opportunity to start contributing like a fan or YouTube creator would. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Envy

NOVEMBER 18, 2019

All too often, people use the same technology for webinars as they do for their in-company video conferencing, assuming that all video sharing or simple conferencing platforms are the same. BrightTalk is Like YouTube for IT Professionals. And why would you settle for something less than ideal for your webinars?

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

LeadSquared

APRIL 13, 2021

In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. The reason for this change is that videos give the viewer a more personalized viewing experience.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Vidyard

SEPTEMBER 3, 2019

The golden ticket to viral popularity is still social media, where video is the preferred format. YouTube’s audience alone is 2 billion users and counting, and 43% of monthly podcast listeners say they listened to podcasts on YouTube in the past year. 3 Questions to Ask Before Starting a Video Podcast 1.1

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Buffer

NOVEMBER 1, 2018

When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 The same video on their Facebook Page (2.8 A snippet of the video on their Instagram account (4.3 But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Sprout Social

JUNE 25, 2019

You can add them to your home page, blog posts, emails or even marketing collateral. You can download the approved “f” logo files from the Facebook Brand Resource Center. You can download the approved Instagram icon files from the Assets section of the Instagram Brand Resource Center. Source: Twitter Brand Resources.

Social Media 108

Social Media Media Guidelines Youtube 108

Hubspot

APRIL 20, 2020

This absolutely ridiculous series of webisodes that ultimately led to a full-length feature film was hilarious, entertaining, memorable, and still highlighted Pepsi products despite having its own plot line. Although the movie’s reviews were subpar , this series and film were awarded with a 2019 Clio Award.". "I

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

ClearVoice

DECEMBER 12, 2019

These cheap or free online #contentmarketing resources can make you forget about those big conferences your travel budget doesn't allow you to attend. alternatives to content marketing conferences: Websites and blogs. Well, those same speakers almost always have websites and blogs. ClearVoice blog. Click To Tweet.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Hubspot

FEBRUARY 3, 2020

Buy video ad space on social platforms. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising. Then, the ad will usually be seen as pre-roll or mid-roll within longer videos. Another perk?

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) This is the term used when video views ‘blow up’ and reach phenomenal numbers. Unfortunately, this doesn’t necessarily translate to sales and shouldn’t be your number one goal for every video.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Hubspot

FEBRUARY 12, 2020

Last year, the Italian restaurant chain Frankie & Benny's referenced romantic scenes from notable films like "Lady and the Tramp.". Can you name the films that inspired our 4 romantic movie recreations? ???? Pun totally intended. 9 Effective Valentine's Day Marketing Campaigns. View this post on Instagram. Happy Valentine’s Day ??

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Facebook Live videos are also cheap and easy to produce and publish.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Strategic-IC

JUNE 19, 2018

How can you create video content that resonates with, and engages audiences? We explore 7 tips to help you get the most from video creation. Why Video Content? With 82% of internet traffic projected to be video by 2020 ( IBM ), video has become an increasingly popular content format in B2B marketing.

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

Hubspot

APRIL 9, 2018

2017 was the year of the “ Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. Will this shift to video last? And how hard is it to learn video anyway? Publishers can charge more for video advertising than banner ads in text-based articles.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Convince & Convert

SEPTEMBER 25, 2013

It’s an encyclopedia-like blog covering every conceivable topic new parents yearn to learn more about. The rich information resources begin with insights on making babies. (Oh, A contest was held for the NFL stars, which resulted in a heap of videos created for the V Foundation. Girls Don’t Poop Video—by Poo-Pourri.

Content Marketing 144

Content Marketing Marketing Analytics Tools Content Paid Search Agency 144

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. The average American spends nearly 40 hours a week watching videos. It's no wonder, then, that so many online creators are turning to video content for their marketing. Video landing pages. Video sales letters.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. Perks of Investing Resources into Social Media Campaigns. The application of social media content goes beyond that, and you can benefit greatly from investing resources into them.

Social Media 52

Social Media Examples Campaigns Media 52

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Facebook Live videos are also cheap and easy to produce and publish.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans. No problem!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Hubspot

JULY 14, 2017

Marketers are realizing this and dedicating more time, resources, and staff headcount to social media. In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. 1) Different Video Topics.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Hubspot

JANUARY 13, 2020

Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. Additionally, this strategy also might limit the time and resources needed to create your own videos. In the various videos, influencers wake up looking like goofy zombies. Why does this strategy make sense?

Examples 87

Examples Paid Search Agency Marketing & Strategy Video Marketing 87

Vidyard

NOVEMBER 3, 2014

Once your marketing team gets initial buy-in for content marketing – more specifically, video , your first thought might be, “Yes! Don’t overcomplicate it The barriers to entry for video production have come down significantly in the last few years. we’re going to be so cool!”,

Video Marketing 68

Video Marketing Content Segmentation Correlation 68

LeadSquared

JUNE 5, 2017

If you don’t have the right content marketing strategy in place, the 400 hours per minute of YouTube videos, 2.5 You can write blog posts, post videos, conduct quizzes, or publish e-books. Sites such as WordPress , Blogger , and Tumblr are good resources to get you started. 5) Post your content. Use SEO keywords.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52