Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Stevens & Tate

MARCH 10, 2023

Creating Content For The Consideration Stage Of The Buyer’s Journey You will want content on your site that specifically addresses the consideration stage for consumers who have been doing research on your site from the beginning of their buyer’s journey.

Marketing Management 85

Marketing Management FAQ Search Engine Marketing Case Study 85

KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. The most popular channel among marketers is email, with 90% of respondents stating that they utilize it in their strategy.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

KoMarketing Associates

JULY 1, 2020

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. With more marketing activities shifting online, 67% of marketers are now increasing their investment in webinars, and 44% are boosting their spend on online video.

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

Hinge Marketing

JUNE 9, 2020

The Hinge Research Institute realizes that the playing field has changed and has produced a new, actionable playbook with dozens of proven plays, coaching tips, and research facts to help those in B2B and professional services bring their “A-game” moving forward. Play 3: Make your top draft pick a digital marketing professional.

Co-Registration 123

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 123

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

LeadSquared

MAY 13, 2015

Our last webinar threw light on marketing in the hospitality industry. Floyd Tavares , Manager – Business & Digital Marketing, from Deltin Group ran the session. In case you missed the webinar, you can watch the recording below. Smaller hotels may not be able to do research of the brands around them.

Webinar Metrics 52

Webinar Metrics Paid Search Agency Advertising Agencies Work Management 52

KoMarketing Associates

MARCH 22, 2019

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences. Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent).

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

KoMarketing Associates

OCTOBER 16, 2019

Although not all marketers have integrated their content marketing programs with their overall strategies, new research suggests that more have done so than in previous years. PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5

Marketing Report 122

Marketing Report Marketing & Strategy Webinar Metrics Marketing Strategy 122

KoMarketing Associates

NOVEMBER 17, 2016

Earlier this week, I had the opportunity to attend Andy Crestodina’s webinar, “The Future of SEO: 5 Ways to Adapt Your Content for 2017.”. Like I’m going to tell you – go listen to the webinar ! Gartner research shows , within four years, 30% of web browsing sessions will be done without a screen. Just kidding. Internally.

SEO 120

SEO B2B Marketing Content Marketing Tips 120

EMagine B2B Blog

FEBRUARY 2, 2015

I want to extend a big “thank you” to all of those who attended the webinar that Allie Viau and I hosted on Tuesday, January 20, 2015. Since we did not have the opportunity to answer all of the questions we received during the Webinar, we thought we’d take to the eMagine B2B Blog to share our responses.

Webinar Metrics 40

Webinar Metrics SEO B2B Landing Pages 40

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Webinars/webcasts (88%). B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012. How Are They Doing It? Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Choozle

MARCH 29, 2022

Channel data like search volume and clicks are critical for marketers to understand what messaging and/or audience targeting layer is piquing user interests to get them from an outside source to your website. Watch our webinar focused on boosting your marketing ROI with a full-funnel strategy.

Top of Funnel 74

Top of Funnel Marketing Funnels Paid Content Advertising Agencies 74

Biznology

APRIL 18, 2018

Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge graphs. To the extent that personalization encourages marketers to treat them less humanely, it defeats the purpose. They should be treated humanely. Like this post?

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

KoMarketing Associates

MARCH 7, 2017

Conversions from organic search engine traffic. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Conversion rate from organic search engine traffic. it’s important to track them regularly.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 16, 2013

The technology research and advisory company has just over 21,000 likes and has made great use of Facebook to introduce new research or events. When a piece of research is released or an event is launched, succinct, to-the-point descriptions of the event or research give insight into what is being featured.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Hopefully your organization is well ahead of performance benchmarks this year. Create opportunities for new SEO keyword strategies.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

JULY 11, 2013

Prospective buyers have greater access and ability through social media to research a B2B vendor. But almost every B2B organization has a physical location(s) and we can’t forget that conferences and tradeshows as well as webinars and virtual events represent some of the greatest sources of quality leads for B2B marketers.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Televerde

DECEMBER 14, 2020

Content Marketing. Content marketing is the bread and butter of your lead generation strategy. Through valuable content like webinars, videos, ebooks, case studies, and more, you can build credibility and establish yourself as the solution provider for prospective leads. Organic Search. Paid Advertising.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

KoMarketing Associates

MAY 15, 2014

In order to do this, we make sure to devote sufficient time to the research process. This includes reviewing and understanding the client’s existing marketing collateral (blogs, whitepapers, webinars, etc.) Content Marketing Search Engine Marketing Blog Search Engine Optimization B2B Industry News content marketing'

Process 120

Process B2B Guidelines Paid Search Agency 120

KEO Marketing

JULY 31, 2017

Technology companies can accomplish their specific needs and goals by pursuing these best practices: Create Compelling Content: If you are a business to business (B2B) technology company, create case studies, webinars, and white papers that demonstrate your experience and thought leadership. Focus on search engine marketing.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

KoMarketing Associates

DECEMBER 30, 2013

And the Nominees for Best 2013 Content Marketing Ideas Are…. 10+ Essential Research Reports & Guides for B2B Marketers. Why Paid Search Still Makes Sense for B2B Marketers. Derek participated in a webinar over the summer with Log My Calls. Top B2B Online Marketing News. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

QuanticMind

DECEMBER 6, 2016

How does it affect your paid search campaigns? Get in-depth insights from Microsoft Bing plus actionable tactics in our webinar replay on the customer decision journey. We’d typically address this by running standard search engine marketing ads tailored towards driving initial leads. What does this mean?

PPC 40

PPC Trends Digital Marketing Funnels Advertising Funnels 40

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Had you been actively searching for material around its themes? Typically, they feature three core components: The Offer Itself Direct response marketing works best when you make one specific offer to prospects. You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

QuanticMind

OCTOBER 12, 2016

What were the best & worst of search engine advertising in 2016? Register for the webinar featuring Forrester Research and receive a free copy of the full report. Search engine advertising remains a challenging field that is constantly changing.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

Biznology

MARCH 20, 2018

“In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011).”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

AUGUST 26, 2014

Conversions from organic search engine traffic. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Conversion rate from organic search engine traffic. it’s important to track them regularly.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Parse.ly

JULY 21, 2022

Content can come in many formats, such as blog posts , videos, and webinars.]. So it’s no wonder that, according to our own research, 66 percent of content marketing teams have increased the amount of content they’ve created over the past year. Their audience grows, and so does their funnel of potential customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Hubspot

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Global Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

KEO Marketing

DECEMBER 12, 2017

Here are the top marketing strategies savvy marketers will pay attention to in 2018 to help their brands achieve company initiatives. Some researchers report by 2020, 75% of all online content could be video. A Steady Focus on Video. Consider how you can use video on different platforms.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 48

KEO Marketing

JUNE 16, 2015

KEO Marketing redesigned the navigation of the company’s website to empower visitors to immediately drill down to the content that offers them the most value, no matter their talent solution needs or the size of their business. KEO Marketing Inc.,

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

KEO Marketing

JUNE 16, 2015

KEO Marketing redesigned the navigation of the company’s website to empower visitors to immediately drill down to the content that offers them the most value, no matter their talent solution needs or the size of their business. KEO Marketing Inc.,

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

Marketing Insider Group

FEBRUARY 5, 2024

(Worldometers) 21% of search engine users click on more than one result. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Google) Over 25% of users click on the first Google search result. Search Engine Journal) Google drives 59.2%

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

KoMarketing Associates

AUGUST 25, 2016

During a B2B competitive analysis, it’s important to dig into each individual competitor’s website and look at their content marketing initiatives. These include blog posts, whitepapers, webinars, videos, as well as social media profiles. How many and what keywords are they ranking for?

Analysis 120

Analysis Peer-to-peer B2B Domain 120

KEO Marketing

AUGUST 15, 2017

Keep in mind that most customers will do the majority of their research before contacting your company’s sales team. Many tech marketers use email to thank visitors for subscribing to a newsletter. Once you have these personas established, look at how to address their needs throughout the buyer’s journey.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48