Engagio

MAY 12, 2020

Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts. Scout for Sales automatically brings together data from across the revenue technology stack and delivers insights into one place to improve team productivity.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

Customer Experience Matrix

DECEMBER 6, 2010

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. Here’s what’s up.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

FEBRUARY 24, 2009

release of his flagship product, scheduled for March 3. Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Marketo’s case, though, it’s less a matter of adding sales-type functions than tightening its integration with Salesforce.com.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Adobe Experience Cloud Blog

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. You will see that you are using the new release because your system will have a new image at the top left of your home page of a snowman with the number 10 in his hands.

Salesforce.com 48

Salesforce.com Features Marketing Management Marketing Analytics Tools 48

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Full Circle Insights

FEBRUARY 24, 2022

Comments on the News “This package release delivers greater flow support benefits for a targeted group of users,” said Full Circle Insights CFO and Apex software developer Dan Applemen. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Salesforce.com. From the group introduction: Salesforce.com. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

LeanData

APRIL 8, 2015

Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Spring Release of the LeanData Account-Based Lead Management Suite. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Customer Experience Matrix

JUNE 27, 2014

The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Customers can now keep track of ideas that they submitted and know exactly when we are starting to develop them for release.

Marketo 48

Marketo Communities Features Peer-to-peer 48

Customer Experience Matrix

APRIL 30, 2015

To resolve the original mystery: the quote references a survey I conducted with VentureBeat and released in June 2014. Another survey, this one from Salesforce.com , is generally more optimistic, showing 41% of users rating marketing automation as very effective or effective. You can buy it here if you’re interested.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Customer Experience Matrix

OCTOBER 2, 2012

As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers.

Lead Ranking 120

Lead Ranking Salesforce.com Automation Lead Scoring 120

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

DECEMBER 20, 2012

.** So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Eloqua’s press release promises that Oracle will “significantly increase engineering investments in Eloqua products” and “make Eloqua the centerpiece of its Oracle Marketing Cloud”. Okay, now we can talk about Salesforce.com.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Lead Liaison

JULY 9, 2021

Click to test our most recently released activations, available now: Catch , Photo Booth , and Swipe. Add image points that can be clicked to reveal images and text content in containers, pop-up windows, or hyperlink to other assets. NEW ACTIVATIONS. Need help?

Lead Liaison 62

Lead Liaison Marketing Management Ideal Customer Profiles Salesforce.com 62

LeanData

APRIL 8, 2015

Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Spring Release of the LeanData Account-Based Lead Management Suite. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Spring Release of the LeanData Account-Based Lead Management Suite. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Varicent

SEPTEMBER 25, 2018

With Their Latest Product Release, FunnelCake Unifies Salesforce Lead and Opportunity Data, Delivering Actionable Reporting Through the Full Funnel KITCHENER, CANADA – (Sept. For more information on FunnelCake or to see a demo of the new release, please visit [link].

Top of Funnel 66

Top of Funnel Salesforce.com Advertising Funnels Lead 66

Vidyard

NOVEMBER 16, 2021

Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 in gains for every $1 Salesforce makes by 2026.

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

Customer Experience Matrix

JULY 15, 2013

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

MAY 5, 2016

Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. PlayMaker is due for release at the end of this month. So – like all good marketers – Miller has found a distinctive message that accurately distills what’s unique about his product.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Customer Experience Matrix

JANUARY 22, 2014

nurture campaigns), and share leads with a CRM system like Salesforce.com. The next release will support list-based triggers and additional actions. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. The system was released in mid-2012 and starts at $1,050 per month including a Dynamics license.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

JUNE 11, 2015

The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. It has now redefined its core mission as improving results by showing which content is working.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. That’s why I interviewed Mathew Sweezey ( @msweezey ).

Linkedin 297

Linkedin Research Studies B2B 297

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The company was founded in 2013 and released early versions of its product that same year. Formal release was in May 2014. Pricing for 6Sense starts around $150,000 to $220,000 and is based on factors including the number of models created.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2014

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The initial release of the system was targeted at large enterprises and relied on traditional programing to connect with external systems using APIs.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

MARCH 16, 2016

Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. The company was started in 2013 and officially released its product on March 1 of this year. Pricing for Mariana is based on the number of campaign responses.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

DECEMBER 1, 2014

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. The company plans to address some of these gaps but has not released the details.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

APRIL 10, 2014

Marketo has described itself as a platform for at least a year now (see this press release , for example) and I’ve been talking about marketing systems as platforms for even longer. The trick to winning these benefits is becoming a platform in the first place.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Vidyard

NOVEMBER 16, 2021

Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 in gains for every $1 Salesforce makes by 2026.

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

ANNUITAS

JUNE 18, 2012

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. The new user interface is the most noticeable change in Campaign Management’s latest release, version 7.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise was released in late September and had accrued more than 30 users by mid-October. Current clients use Openprise in more modest ways, however.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 13, 2012

Since then, the company has grown its customer base more than ten-fold (it won’t release specific figures), won the Dynamics Marketplace Solution Excellence Partner of the Year award, signed up more than 250 channel partners around the world, and attracted outside funding.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120