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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. More than 500 hours of videos are uploaded on YouTube daily.

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30 Shocking Influencer Marketing Statistics

Zoominfo

Facebook is the most influential social media channel; 19% of purchase decisions are influenced by Facebook posts ( source ). 18% of purchase decisions are influenced by YouTube videos ( source ). 6 in 10 YouTube subscribers would follow advice from their favorite creator over their favorite TV personality ( source ).

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What everybody was buzzing about during the Super Bowl

Martech

according to YouTube AdBlitz, YouTube’s official blog for all things Super Bowl. (A Purchase intent. In terms of turning all the Super Bowl attention to products and sales, The Farmer’s Dog drove more purchase-related discussions on social than any other spot during the game. They wondered if she was pregnant.

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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

Social Signals compiles first-party social intent data encompassing a customer’s content preferences, their areas of interest, relevant keywords, specific needs, and indications of purchase intent.

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YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads

Vidyard

In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!) Well, YouTube is where it all started for Wishpond and I, only I didn’t realize that at first.

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100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.

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How To Choose the Right Ad Platform for Your Business

Unbounce

For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. Purchase Intent. Purchase Intent. Purchase Intent.