Convince & Convert

MAY 16, 2014

.” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Until Peg joined the company in April , Canva was not active in social media. Bad recommendations, conversely, lowered purchase intent by 11%. Marie Forleo.

Social Media 152

Social Media Media Skype Storytelling 152

Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). Destroying the 7 Myths of B2B Social Media. B2B Social Media Myth #1.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Martech

JUNE 15, 2023

Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc.

Paid Search Agency 122

Paid Search Agency Optimization Ads Mobile Advertising 122

Zoominfo

DECEMBER 28, 2020

Using the predictive data, you can set up your lead-scoring model to prioritize the companies that show genuine interest and purchasing intent. By tapping into the intent data, your sales team tracks the prospect’s activity, get’s a visual on the score, and makes a timely and productive call. Target your most valuable leads.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Valasys

SEPTEMBER 26, 2019

When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

B2B Marketing Directions

JANUARY 21, 2024

The quality of the product ideas was based on purchase intent. Panel members expressed their purchase intent by selecting one of five options - definitely would not purchase, probably would not purchase, might or might not purchase, probably would purchase, or definitely would purchase.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. 14% higher purchase intent. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. 16% higher engagement.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Oktopost

OCTOBER 30, 2023

Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. [Report] Within two years marketers will work with an average of 7.5 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Oktopost

SEPTEMBER 12, 2023

Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. Jump to Section: What is Intent Data? How Do You Collect Intent Data? Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Marketing Insider Group

FEBRUARY 27, 2023

Consider the best keywords based on rank, competitive gaps, purchase intent, etc. Better Traction On Social Media When your marketing strategy considers the importance of content, you’re more likely to gain attention on social media. Identify the target mix of the best 50-100 keywords.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Top 10 Social Selling Tools.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Martech

FEBRUARY 13, 2023

The halftime show performed by pop icon Rihanna was also a certified hit, according to social media data pulled together by influencer platform Influential. That said, only 10% of social media buzz related to the Super Bowl spoke directly to the ads. Purchase intent. Below are the biggest takeaways.

Buzz 97

Buzz Purchase Intent Social Media Youtube 97

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Televerde

MARCH 20, 2024

There’s no quick-fix way to make your social media platforms direct paths to sales conversion. But you can leverage social channels to engage more authentically, nurture relationships, and gain insights on your target audiences that you won’t get anywhere else. But let’s face it, the equation isn’t that simple.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. However, there is a better, more modern way for streamlining how you launch targeted display ads across websites, apps and social media: MarketingOS from ZoomInfo.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions. If your organization is not investing in B2B intent data, then you are falling behind. It’s a clear signal of active interest and purchase intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Launch Marketing

APRIL 12, 2023

If there is inconsistency, someone consuming a piece of content on social media might have a different idea of your who and what than someone who receives a marketing email. Even more important than that, those who view consistent messaging across platforms and channels increase their purchase intent by 90%.

B2B Marketing 118

B2B Marketing B2B Purchase Intent Marketing & Strategy 118

Martech

JANUARY 26, 2022

Ulta Beauty saw $6 million in incremental purchases on Snapchat using the catalog-powered Shopping Lenses, with over 30 million product try-ons in a two-week period. times higher lift in brand awareness, and 9 times higher lift in purchase intent. MAC Cosmetics saw 2.4-times Why we care.

Tools 103

Tools Purchase Intent Intent Data Intent 103

Binary Demand

MARCH 26, 2024

Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

SocialPilot

JANUARY 14, 2024

46% of social media traffic to the company’s website comes from LinkedIn. 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel. 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel. An ad on LinkedIn can reach 14.6%

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Videos on social media get 12 times more shared than text and images combined. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Inbox Insight

OCTOBER 27, 2023

This third party data is typically mined via reverse IP lookup, bidstream data and media exchange/publishing members, collected from sources such as websites, surveys, and social media platforms, and then compiled into a database. Final thoughts Buyer intent data has fundamentally changed the way prospecting is done.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

FEBRUARY 8, 2024

Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. To keep up with the market and stay relevant for your potential clients, use these techniques for identifying high-intent keywords: Hear your leads and clients out.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Hubspot

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year.

Advertising Channels 65

Advertising Channels Best Practices Purchase Intent Trust Marketing 65

Only B2B

FEBRUARY 11, 2024

Companies that prioritize first-party intent data are 2.3 Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Porch Group Media

OCTOBER 20, 2022

Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving. Uncover key insights on new movers’ shopping behaviors, including purchase timing, enticements to try new brands, social media purchasing power, and more. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. 18% of purchase decisions are influenced by YouTube videos ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Marketing Insider Group

MAY 20, 2020

Overall, the most meaningful brands experience a 24-point advantage over the least meaningful brands on purchase intent, a 41-point advantage on repurchase intent, and a 39-point advantage when it comes to customer advocacy. With social media and customer service channels, you can always stay on top of what matters to them.

Brand Identity 305

Brand Identity Branding Purchase Intent Fulfillment 305

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Use social media to interact with your audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. They offer insights into website visits, search queries, social media activity, and more.

Intent Data 62

Intent Data Intent B2B Sales ROI 62