Buffer

DECEMBER 15, 2021

At Buffer, we ultimately decided we wanted a candidate who is skilled at organic Twitter, who has specific experience in our industry, and who is strong in community management (but not necessarily customer support, since we have resources for that). If TikTok is a focus: What’s an example of a TikTok you created for a brand?

Social Media 85

Social Media Work Management Marketing Management Process 85

Convince & Convert

MARCH 23, 2016

Her company, Rock The Status Quo, is a digital public relations and consulting firm dedicated to creating tactics to make their clients more visible and vibrant online. In the News: “Ads on Social Media Inspire a Variety of Consumer Response” Carrie Morgan Twitter: @morgancarrie. Rock The Status Quo.

Practices 84

Practices Public Relations PR Advertising Agencies 84

Sprout Social

APRIL 15, 2020

Jen Hartmann , the Director of Strategic Public Relations for John Deere, suggests imagining your content amongst COVID-19 alerts to help decide whether to keep or cancel a given message. A closer look revealed that Twitter conversations around COVID-19 and unemployment or layoffs increased by 4,725% from February to March.

Marketing & Strategy 142

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 142

ClearVoice

MAY 12, 2020

Whether it is the Public Relations, Marketing & Communications, Digital and Social, Human Resources, Hiring Managers, Legal, etc., Facebook, Twitter, Instagram). The media relations element of public relations is a highly valued skill in crisis management. Prepare your public relations team.

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Manage brand health during a public relations crisis. While LinkedIn is wildly popular, 55% of recruiters use Facebook and 47% use Twitter to vet talent, so it’s important to cast a wide net. What power! On LinkedIn alone, 35.5

Tools 89

Tools Work Management Marketing Management Business 89

Wondering Out Loud

AUGUST 26, 2009

A couple of months ago I saw a Twitter message from the owner of a consulting firm announcing the release of a new survey on the success of ERP implementations. A few minutes later the same individual used Twitter to take a hard line on the health care debate. Social media requires openness and transparency, but how much is too much?

Personalization 40

Personalization Public Relations Advertising Agencies Opinions 40

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. Hasn’t researched the publication you write for. Lack of cooperation or transparency (i.e. Too many follow-ups. Self-promotional without a real story.

PR 74

PR Tactics Cold Calling Blast Campaigns 74

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. All that stuff? Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Hubspot

SEPTEMBER 4, 2014

Sometimes, social media mistakes are as inconsequential (and adorable) as your colleague inadvertently tweeting a picture of their baby bump to the company''s 400,000 Twitter followers. When a mistake happens, you can expect people to take to Twitter or other social media channels to reach your company. No harm, no foul.

Social Media 28

Social Media Media PR Public Relations 28

Biznology

MARCH 6, 2012

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Management needs to be very clear as to what is practically appropriate in terms of disclosure, transparency, content, tone, language, and general saltiness.

Social Media 80

Social Media Media Lock-In Work Management 80

Hubspot

DECEMBER 20, 2013

As a member of the customer support team here at HubSpot, I feel that there are a number of lessons that can be taken away from Target''s reaction to these events, all of which are applicable to any business that suffers a customer service or PR crisis: 1) Transparency matters. 2) Use social media to your advantage.

Service 28

Service Peer-to-peer PR Leads 28

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Audiences know the difference.

Marketing AI 132

Marketing AI Paid Content Work Management Marketing Management 132

Hubspot

OCTOBER 1, 2013

In the midst of this mess, I took to Twitter and began venting my frustrations to @United. So, I took to Twitter then, too. 1) Maintain Transparent Communication. The airline should''ve made that point transparent so I wasn''t wasting time on the phone with a customer rep when I could be searching for other solutions.

Work Management 28

Work Management Social Media Marketing Management Media 28

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. I guess it’s all transparent, so it’s not really “bad.&# It’s one of the reasons I don’t like the whole voting process of SxSW.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

ClearVoice

DECEMBER 21, 2018

Establish credibility, especially if the publication has never worked with you before. Include your Twitter or LinkedIn profile (only if they’re built-out; better to send no social profiles than weak ones). In your pitch, you should: Demonstrate that you have the public relations skills to secure the requisite SME or VIP.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

Convince & Convert

JULY 6, 2010

Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. By transparent, I mean keep it real and no lip service. The most efficient way to do this today is online.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 3, 2010

Their transparency (at least on the operational side) has been laudable. Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] sue_anne Have to disagree about the transparency of BP on this issue. sue_anne Have to disagree about the transparency of BP on this issue.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. Transparency is a brand currency on the social web.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Sprout Social

JANUARY 29, 2024

Investor relations Your business’s online reputation matters to more than just your customers—investors also use the internet to vet potential investments. Those include: Social media Social media has brought a new level of transparency into consumer conversations.

Work Management 116

Work Management Marketing Management Aggregators Internet Marketing 116

WebMarketCentral

APRIL 22, 2009

The emergence of social media has dramatically changed the role of public relations. Greater availability of information requires greater transparency, but also leads to richer conversations. Pitching" and "spinning" were terms often used (not always with a positive connotation) to describe much of that interaction.

PR 20

PR Social Media Web 2.0 Media 20

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Introduced before, the biggest highlight of this shoe is the upper sides of a circular transparent window. Introduced before, the biggest highlight of this shoe is the upper sides of a circular transparent window.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

DECEMBER 31, 2015

This could mean experimenting with a bold design on your website, developing a witty personality for your brand on Twitter, taking risks with your website copy, etc. One of which that really stood out was transparency: SumAll was publishing their salaries. To find them, head to Google, Twitter, and LinkedIn to conduct some research.

Press 28

Press Startups Business Trigger Marketing 28

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. The YouTube channel is barely mentioned on Facebook. Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. You've just written the recipe for Twitter success, too. I've found twitter to mean many different things to many different people.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Sprout Social

AUGUST 27, 2020

Why is this still going like im legit wondering like if yall want to write a fan fic go ahead but dont blast it on Twitter. However, depending on the nature and scale of the issue that’s being called out, you’ll need to involve your public relations team, your boss and your legal team. Let them know what your audience is saying.

Brand Identity 131

Brand Identity Branding Paid Search Agency Transparency 131

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. From popular creators to celebrities to corporations, social media has become the face of the public apology. A sincere apology admits wrongdoing and the best public apologies explain why. Do: Embrace transparency.

Brand Identity 94

Brand Identity Branding Social Media Transparency 94

seo.co

NOVEMBER 8, 2021

Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional. Their blog is a widely-respected source of information related to digital marketing strategy, online public relations, social media marketing, business blogging, content marketing, and SEO.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

KoMarketing Associates

JUNE 6, 2017

Examples include: more exposure, better press, and a more transparent company culture between the business and target audience. While someone may still be reviewing her posts, Martha’s voice on Twitter and her blog do a great job of promoting her content and brand in a simple and effective way.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173

Convince & Convert

JUNE 10, 2014

But instead of spreading their social presence as much as possible, Nick’s team is trimming it back, eliminating overly specific email and Twitter accounts in an effort to centralize their efforts. Walmart is the world’s largest public corporation and operates in 27 countries under 55 different names.

Social Media 152

Social Media Media Public Relations Work Management 152

Sword and the Script | B2B

DECEMBER 28, 2022

Even Jason Lemkin of SaaStr suggests being open and transparent with pricing is the right approach. times out of 10, at least start with transparent, published pricing. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network.

PR 81

PR Trust Marketing Stats B2B Marketing 81

Convince & Convert

JUNE 11, 2010

Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results Syx58168 The dunk sb world is a comedy to those who thinks, a tragedy to those nike dunks who feels.Look not mournfully into the nike dunk high past, it comes not back again. No time like NOW: The real-time revolution. ColinZammit Congrats you two! link] Cynthia C.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Biznology

FEBRUARY 24, 2015

On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. You need to be explicit. And, you need to do your best. Maybe you disclosed your associations and conflicts of interest at some point but it’s been a while.

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80