NuSpark Consulting

JUNE 13, 2014

But among these channels, an important strategy is public relations. Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. Public Relations: How to do it right.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Need help with B2B marketing or public relations? click image for higher resolution) 4.

Marketing Management 80

Marketing Management Vendors Studies Top of Funnel 80

Bluetext

MAY 27, 2019

B2G public relations is a difficult challenge under the best of circumstances. Each case study was tagged by type of solution and location so that searching was easy and intuitive. And third, it built up a bank of media-ready customer case studies to power B2G public relations activities.

Public Relations 22

Public Relations Marketing Management Microsite Case Studies 22

Sword and the Script | B2B

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>> Salesforce and HubSpot are two good examples.

B2B Thought Leadership 87

B2B Thought Leadership Thought Leadership Studies B2B 87

Vidyard

AUGUST 4, 2021

That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. The study, commissioned by Vidyard , was led by Dr. Carmen Simon , Ph.D., Via the study, Dr. Simon and her research team learned that the experience of the email inbox tends to put people in a negative emotional state.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 94

Marketing Budget Studies Peer-to-peer Work Management 94

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021. Sign up for Vidyard for free: /free.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Stats 272

Stats Advertising Agencies Paid Search Agency Work Management 272

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. Inexperienced agencies may not have the necessary industry connections and might struggle to navigate the complex world of media relations. What are the signs of an unreliable PR agency?

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021. Sign up for Vidyard for free: /free.

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Convince & Convert

JUNE 26, 2014

Is there anything that surprises you about this study? Social Media Research cision prnews public relations social media social media advertising social media research social media usage' Look at social media as the middle man: it’s linking your audience to the next big stepping stone in your integrated communications cycle.

PR 152

PR Social Media Studies Media 152

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

PR 89

PR Public Relations Brand Identity Branding 89

SmartBug Media

JULY 28, 2021

Read more about the True Office case study. Getting published in top-rated and viewed publications can pay off in a big way for companies. Read more about the MarketStar case study. Read more about the Eagle’s Flight case study. Year over year, True Office saw an increase of 19.9 percent to 2 percent that same year.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. The percentage of change is notable too. Consider the following: 1.

Social Media 82

Social Media B2B Marketing Social Marketing Emarketing 82

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Sword and the Script | B2B

SEPTEMBER 24, 2020

Those are some of the drawable conclusions from a study by the Demand Gen Report. The publication surveyed 212 B2B professionals and found 68% say the B2B sales cycle has increased compared to a year ago. Is it directly COVID related? The trend has been more of everything in B2B.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Marketing Insider Group

JANUARY 13, 2021

Online reputation management (ORM) is a combination of marketing, public relations, social media management, SEO, and other strategies to promote, monitor, protect, and defend your online image. A new study found that a majority of business executives agree that SEO does impact brand perception.

Marketing Management 314

Marketing Management Content Marketing Planning Content 314

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Content4Demand

MARCH 14, 2019

Rather than spending budget on paid advertising with nowhere to drive prospects, Meg relied on public relations as a key strategy to build credibility and promote thought leaders while she rebuilt the content library. The post SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix appeared first on Content4Demand.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Bluetext

APRIL 15, 2024

A CMO Council and Deloitte study found half of CMOs successfully assuming a CGO role indicate full alignment with internal champions, notably the CEO. Digital marketing, branding and public relations are core to government contractor and federal IT provider growth strategies.

Advertising Agencies 46

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 46

Walker Sands

JULY 29, 2021

With an increasing number of B2B tech brands vying for media attention, our Seattle team has continued to help our West Coast clients stand out from the crowd, reach key target audiences and earn credible recognition through strategic public relations programs that secure strong media results.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Stake’s book, Qualitative Research: Studying How Things Work. Avoiding jumping into any questions.

Paid Search Agency 195

Paid Search Agency Research Storytelling Work Management 195

Martech

JULY 21, 2023

Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. Marketing-related sectors. Some other sectors in the study intersect with marketing, including retail and customer service. Sixteen percent were using it for public relations. In your inbox.

Marketing AI 98

Marketing AI Marketing Leads Advertising Agencies Generation 98

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SmartBrief - Marketing

AUGUST 23, 2023

Whether it’s a brief incident that illustrates your point or a more in-depth case study, ensure your stories are relevant to your message and enhance its understanding. With a background in radio broadcasting and advertising, he shifted to public relations in 2018.

PR 52

PR Public Relations Broadcasting Case Study 52

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Case studies.

PR 52

PR Public Relations Content Thought Leadership 52

Convince & Convert

AUGUST 17, 2014

» Social Media Case Studies influencer marketing influencer outreach influencer pitch PR PR 2.0 public relations' Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better. So, I’m going to take ONE MORE crack at this, today. Read the whole entry. »

PR 161

PR Public Relations Case Study Case Studies 161

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences.

Public Relations 110

Public Relations PR Thought Leadership Advertising Agencies 110

Convince & Convert

AUGUST 28, 2014

» Content Marketing case study content distribution content marketing content marketing strategy content promotion distribution channels public relations re-branding return on investment slingshot seo the rodon group' Marketers and PR folks are earning media and influencer coverage for their content while.

Promotion 148

Promotion Brand Identity Branding Public Relations 148

Zoominfo

MARCH 9, 2021

pricing page, case studies). Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Convince & Convert

MAY 2, 2012

The contest spurred several food banks across the US to create public relations campaigns and they encouraged residents in their areas to vote to increase their chances of winning. After a visitor voted they could view what towns were leading and how many votes they had, in real time.

Case Study 122

Case Study Case Studies Social Media Studies 122

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Convince & Convert

OCTOBER 8, 2021

According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignment with their values. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities.

Paid Search Agency 166

Paid Search Agency Advertising Agencies Marketing & Strategy Social Media 166

Contently

JULY 10, 2019

Traditional” public relations deals with crafting press releases and pitching contacts at media outlets about prominent updates with the company, like new products, a significant anniversary, an impressive acquisition, etc. But there are three other significant benefits that we shouldn’t overlooked.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167