markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JULY 28, 2006

In the meantime, I do want to quickly share some interesting research from MarketingSherpa. They conducted their third annual study of business technology marketing. In addition to webinars, this data shows that blogs and podcasts are evolving into key elements of the B2B marketers lead generation toolkit. Stay tuned.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

JULY 21, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

MAY 9, 2007

« B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Display testimonials linked to case studies in your sidebar. Gather market intelligence. A well-written blog can be a PR magnet.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

markempa

OCTOBER 11, 2006

RainToday recently released the results of a new, year-long research project called How To Become A Thought Leader. " As I wrote a while back in my post, " in defense of thought leadership ," there are just a few select thought leaders in every industry and field of study. Become a thought leader !

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JULY 13, 2006

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. To learn more about the Emerging Media Series study visit, Podcast Study Report. To learn more about the Emerging Media Series study visit, Podcast Study Report.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Hinge Marketing

NOVEMBER 12, 2015

In this article, we’ll identify five of the most common marketing challenges that face firms like yours, and we’ll discuss marketing strategies that high-growth, high-value firms use to overcome these challenges and lead the market. A byproduct of this targeted marketing is higher referral levels.

Cost per Acquisition 48

Cost per Acquisition CPA Work Management Marketing Management 48

markempa

DECEMBER 21, 2006

A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." " Related post: U.S. " Related post: U.S.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing. Email is a critical element of marketing, providing an opportunity to promote follow-up content to prospects. D- Demand Generation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

ClearVoice

MARCH 26, 2020

At this stage of your business development and scaling process, consider creating partnerships with a variety of agencies to not only improve the ROI of your marketing efforts, but to simply put out better content consistently. Make no mistake, your ticket to ride the content marketing wave and make your brand known is through content.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% Even with these expanding options in list building sources the drudgery of careful research is sill the most productive course of action, because you best understand the nuances of your ideal customer profile. My experience has been been around 45%.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MAY 24, 2005

Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. That amounts to literally billions of wasted marketing dollars. That amounts to literally billions of wasted marketing dollars.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Eat 10 sandwiches, get the 11th free.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. Marketing customer engagement is clearly very early stage as compared to sales customer engagement. How does a Marketing Team use a Case Study? How does a Sales Team use a Case Study?

Case Studies 100

Case Studies Case Study Activities Studies 100

SnapApp

AUGUST 31, 2017

Millennials dislike it when marketing is product-heavy, inauthentic, or lazy. Millennials only want to talk to a sales rep after thoroughly researching the solution. . Are these trends you’ve experienced marketing to millennials? Just look at the preferences discovered through the research. Education over advertising.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 8, 2010

I have studied and proven this. I have studied many fan pages with 100k+ to millions of fans that get only from 100-5000 people engaging with Brand posts. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. link] Raj – SEO Australia Great research on every point!

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

BDB

SEPTEMBER 27, 2023

INFORMATION SEEKING LEADS (ISLs-) Prioritising lead generation When it comes to budget allocation, B2B marketing leaders are increasingly ranking lead generation as their major spending priority. However, the same research found that 22.1% of marketing professionals cited better win rates as a benefit of such alignment.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Convince & Convert

AUGUST 31, 2010

Here’s a different spin on conversations with some research about the effectiveness of online conversations. Dr. Davis Foulger has studied online interactions and calls the experience Supersynchrony which allows participants to control of level of synchrony with parallel interactions. I’ve tried to simplify it.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116