DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. What to do now to be more competitive online.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Convince & Convert

MAY 8, 2012

Visit her blog for social media, technology, public relations and marketing ramblings. It’s a daunting task that requires us to assume a leadership role, channel the company’s voice, create buzz and drive engagement on and offline to achieve specific goals/outcomes. Numbers still matter.

Communities 156

Communities Facebook Brand Identity Branding 156

markempa

JUNE 15, 2005

The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor." The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor."

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. According to new Accenture research, two-thirds of consumers prefer to purchase from companies that stand for a purpose and reflect their own values and beliefs.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. The Imperial College of London is studying the applications of deep learning to analyse and predict crime.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Content4Demand

DECEMBER 13, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. You just might create more buzz without the buzzwords.

Marketing AI 46

Marketing AI Marketing Attribution Content Buzz 46

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Biznology

NOVEMBER 8, 2012

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. In the campaign, we used one keyword data set for all activities related to our US Open marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Altitude Marketing

OCTOBER 21, 2018

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Step 2: Study the Competition. That means you need to research, test and test again. Step 2: Study the Competition. Steps to Launch a B2B Product. Step 1: Create Your Buyer Personas.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

Webbiquity

MAY 17, 2010

Along the way, he explains why maverick marketing is becoming essential, citing research from Yankelovich that 60% of adults say they feel overwhelmed by commercial messages, are interested in skipping or blocking ads, and feel the volume of marketing is “out of control.&#

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Such a cool site!

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Post on Google Buzz.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

markempa

JULY 28, 2006

In the meantime, I do want to quickly share some interesting research from MarketingSherpa. They conducted their third annual study of business technology marketing. Youll find a link below to the complete study, but they made this interesting chart available immediately: [link]. Stay tuned. Stay tuned.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MAY 9, 2007

Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent almost 80% of potential sales. In a complex sale, my experience is, most of the selling actually happens when the sales person isnt there.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Altitude Marketing

OCTOBER 23, 2018

Here are a few ways: Conduct primary research. If you want outside professionals to help guide, research, craft and codify this for you, figure $10,000-$20,000 as a safe budget range for branding. Public Relations Manager – will handle pitches, placements and press releases. If not, then continue. The reality?

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

markempa

OCTOBER 11, 2006

RainToday recently released the results of a new, year-long research project called How To Become A Thought Leader. " As I wrote a while back in my post, " in defense of thought leadership ," there are just a few select thought leaders in every industry and field of study. Become a thought leader !

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Hinge Marketing

OCTOBER 14, 2013

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Study: Social Media Pays by MediaPost Online Media Daily. Social Media Statistics and Research.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

markempa

JULY 13, 2006

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. To learn more about the Emerging Media Series study visit, Podcast Study Report. To learn more about the Emerging Media Series study visit, Podcast Study Report.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." " Related post: U.S. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. " Related post: U.S.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% Even with these expanding options in list building sources the drudgery of careful research is sill the most productive course of action, because you best understand the nuances of your ideal customer profile. My experience has been been around 45%.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

markempa

MAY 24, 2005

Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required).

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Share it on StumbleUpon Share this on Technorati Buzz up!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

B2B Marketing Zone Posts

MARCH 3, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Conduct B2B marketing research in 15 minutes or less. 500, a list of the fastest-growing private U.S.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Great post and thanks again. United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

JUNE 29, 2010

His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future. But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Contently

MARCH 25, 2019

In a new study on content formats, Edison Research found that interest in Facebook content is still in steady decline. In fact, in their published report, “The Infinite Dial,” the researchers state that 15 million users have stopped using the social media platform since 2017. Think beyond the podcast.

Content 168

Content Marketing Management Trade Show Marketing & Strategy 168

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. Subscribe to this Feed 29 Comments Rate this Post: ( 1 votes, average: 5.00

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Optinmonster

DECEMBER 3, 2023

In most sales funnel presentations you’ll see a chart similar to the one above, but we think it’s actually easier to understand the sales funnel when you don’t use the buzz words for each stage. Check out our list of the top 25 competitor research tools available. Okay, you’ve got the attention of your prospect.

Top of Funnel 103

Top of Funnel Conversion Rate Conversion Cross-Selling 103

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. No stack of case studies or conference road trips will do it, either.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138