The Point

MAY 19, 2020

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Craft educational content for each of those stages.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Martech

NOVEMBER 20, 2023

Harnessing behavioral triggers in email campaigns Leveraging behavioral triggers can revamp your email campaigns, turning them into personal conversations with prospects. Trigger-based emails have been shown to outperform standard blasts by 497% , pinpointing the prime times to reach out. Use survey responses as triggers.

Email Marketing 127

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 127

Marketing Insider Group

JUNE 22, 2023

Other touchpoints or triggers signal the system to send fitting messages. For example, an abandoned cart can trigger an email reminder to complete the purchase. Image Source Eventually, you’ll get a positive response from a prospect who’s ready to buy. Your system directs the individual to the sales team to close the deal.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

The Point

OCTOBER 29, 2021

A conversation tailored to highly-motivated, late-stage prospects (“Ready to set up a meeting with one of our experts now? One of the biggest current trends in Account-Based Marketing (ABM) is the integration of chat technology and personalized conversations to identify, engage, and capture prospects from targeted accounts.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Zoominfo

JANUARY 31, 2023

Two of these hours are spent prospecting: One hour finding companies to reach out to One hour finding contact information for prospects in the company In an ideal world, it would be done in focused chunks. Alright now, let’s prospect! Many of you reading this know this isn’t how it works. One asking to stop sending emails.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible.

Allocation 80

Allocation Work Management Trigger Marketing Marketing Management 80

Zoominfo

FEBRUARY 11, 2021

It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient. There are so many spam trigger words, someone could write a nice thick book about them. Days of the week.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

ANNUITAS

OCTOBER 31, 2023

For many, the obvious contenders are content ideation and development for various marketing and sales use cases, as well as chat and sales enablement for prospect and customer conversations. When should someone call a prospect/customer? What are they tackling? When shouldn’t they? Is there a strong fit with their needs?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Webbiquity

FEBRUARY 10, 2022

But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. When defining triggers, it is important to balance concern about the customer’s needs with an unwanted and annoying interruption. Image credit: Sigmund on Unsplash.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Zoominfo

AUGUST 3, 2022

Using Triggers Identifying triggers is a great way to understand the right time to reach out to prospects and the best messaging to use. Triggers not only signal when it’s a great time to give more attention to a specific company, but also that there is likely legitimate interest in your product or service.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Webbiquity

JUNE 14, 2022

Prospects feel much more comfortable buying from a salesperson who knows what they’re doing. Understanding your ideal buyer persona will give you a general idea of what problems your prospect is likely dealing with, but do your homework to try to ascertain their more specific issues. Prep Right Before the Meeting.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Salesforce Marketing Cloud

JANUARY 4, 2024

For example, your ongoing emails can take advantage of when a prospect abandons a web page. When someone leaves a product page without making a purchase, filling out a form, or watching a video, you can message them with product updates, offers, or ads that are relevant to the specific item or site the prospect was interested in.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Zoominfo

APRIL 23, 2021

Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue. With this functionality, reps can select their triggers, apply filters, and perform an action — instantaneously, at scale, and on repeat. Typically, a company reinvests funds back into the business for growth and scalability.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

NOVEMBER 16, 2022

Playbooks can also improve prospecting and customer upsells, identify untapped opportunities, and make each salesperson and marketer more effective. They need data-driven insights that identify the potential needs of their prospects to create effective, targeted customer outreach.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

Launch Marketing

SEPTEMBER 27, 2023

Often, these actions indicate interest, whether it is a topic area or a product, that can be used to trigger an additional touchpoint(s) to take place. Prospects are the same way. Focus on Timing The timing of drip campaigns comes down to two things: frequency and triggers. Frequency: Avoid over-communicating with your leads.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

The Forward Observer

JANUARY 19, 2024

Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. And, interesting fact – he is a Little League baseball umpire!

Copywriting 150

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 150

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role.

Trigger Marketing 74

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 74

Convince & Convert

APRIL 25, 2024

With Google saying bon voyage to third-party cookies in 2024, marketers need to figure out a means to keeping up with the needs of their audience and prospects. This, however, is a datapoint for prospects who’ve actively raised their hand to contacted. more likely to pull the trigger on a purchase within the next 12 months.

B2B 156

B2B Case Study Case Studies Content 156

Zoominfo

OCTOBER 5, 2021

Scenario Sometimes prospects need a nudge in the right direction—especially if you’ve had no prior engagement with them. With your team, discuss who exactly should be eligible for gifting, and then set that criteria as an automated trigger in your marketing platform.

Trigger Marketing 100

Trigger Marketing Amazon Marketing Prospects Automation 100

Zoominfo

SEPTEMBER 7, 2021

Triggers First trigger : A meeting participant is added by someone on the prospect or customer’s side. Run a database workflow that queries the person’s name at the company, returns a complete contact profile, creates it in the CRM, and adds it to the opportunity.

Buy 100

Buy Conversion Zoominfo Ideal Customer Profiles 100

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. Set up Automation Triggers Automation triggers are specific events or actions that initiate the sending of automated emails.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. Set up Automation Triggers Automation triggers are specific events or actions that initiate the sending of automated emails.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

eTrigue

JANUARY 16, 2024

Clean data helps you: Identify your prospects’ intentions. A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement. Intent data helps determine which of your prospects are in-market and which are latent.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Martech

DECEMBER 27, 2023

Research to understand your prospects’ individual needs and pain points. If you dig too deep into your research, you’ll spend a few hours to find a prospect. Further on, you’ll even be able to prepare some canned responses and trigger such messages automatically. Here are two examples of the good subject lines.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

SalesIntel

MARCH 14, 2024

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. What is Buyer Intent Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

LeanData

NOVEMBER 22, 2022

So when the average cost per lead at a trade show is $811 , every prospect counts. . The qualification process then triggers personalized content to the right contacts. As the prospect engages with marketing content, personalization increases. This content could be email, digital ads, or even custom video content.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Martech

MARCH 28, 2023

This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy. Crisp maps each stage to a primary neurotransmitter that he wants his creative team the trigger as part of the framework. Why is this important?

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

B2B Marketing Directions

MARCH 24, 2024

I'm referring to the head start that results when a company, product, or service (which I'll call collectively a brand ) is included in the initial consideration set for a prospective purchase. The importance of the initial consideration set is hard to overstate. The study defined the Pre-Decision stage as ".

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Only B2B

MAY 19, 2022

Prospects: It’s critical that you don’t just “smile and dial” anyone. It’s fine to keep your efforts wide during the prospecting phase. Cold Calling High-Level Decision Makers: Have you thought of cold phoning executive prospects during their “off hours”? you’re wasting your time.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Martech

FEBRUARY 20, 2024

At the end of the email to encourage the prospects to act before they close your message. When the prospect can easily research and learn on their own. Notice how these CTAs: Propose specific dates and times, which removes the guesswork and makes scheduling easy for the prospect. Sound less pushy.

Urgency Marketing 108

Urgency Marketing B2B Allocation CAN-SPAM 108

Salesforce Marketing Cloud

JUNE 2, 2022

Personalization: Triggered Campaign Messages. Triggered Campaign Messages combines the best of Marketing Cloud Personalization with the powerful outbound communication engine of Journey Builder, which can help you reengage customers on their preferred channel. Watch the demo to learn more. Watch the demo to learn more.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . Consider triggering an automated email on the day of a webinar to remind people of the event and give them something to sip on while they attend. .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger.

Ideal Customer Profiles 133

Ideal Customer Profiles Tips Privacy Ad brokers 133

Only B2B

APRIL 3, 2024

Consider this scenario: Your prospect is actively seeking your solution and is prepared to engage with your sales team. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Through email personalization, your brand is better equipped to engage with customers and prospects, which helps drive engagement and revenue.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

ClickDimensions

MARCH 14, 2023

Marketing Automation is a technology which businesses can use to help find, nurture, and convert prospects by guiding them through the buyer journey across multiple different platforms.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111