Anything Goes Marketing

APRIL 5, 2009

Reference Program from Net Promoters. If your organization runs a Net Promoter survey , send an automatic follow up email to those that are “promoters” asking them if they would act as references These are my top 10 triggered email campaigns but this is by far not a full list. See my post “ Lead Nurturing - How to track ROI? ”

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 29, 2007

Keep in mind it's also a blatant self-promotional tool for the contributing authors but don't let that bother you as they have some great stories to share. Did I mention it was free? Nice work RainToday. Here are some highlights: Suzanne Lowe includes some tactics on measuring the effectiveness of your lead generation efforts.

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 8, 2008

It doesn't just feature their products and promotions but includes "lifestyle topics about home and family, car care, vacation properties and vehicles, smart saving and spending ideas". Here is a case study that outlines how this newsletter that is targeted at its customers is designed to keep TD top of mind so they renew.

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

OCTOBER 13, 2008

The following was posted on MarketingProfs : Landing Page Critique For Agency's Ppc Campaign Posted By: melissa on 10/10/2008 5:23 PM (CST) 125 Points Hello, We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. Business blogs have many different objectives. This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

OCTOBER 27, 2007

While the web can be used to virally promote your product/service or TV show , it can just as easily destroy it. Don't set the expectation of placing videos on the net and then make them impossible to reach because of the country you live in. This is a web 2.0

Web 2.0 100

Web 2.0 Viral Marketing Youtube Broadcasting 100

Anything Goes Marketing

JUNE 29, 2009

The insurance example above is a good one An email promotion sent to customers on their birthday Some of the key requirements that I've described above are also required to make this a reality – namely a system that can automatically detect these triggers and fire off the right communication at the right time.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

NOVEMBER 15, 2006

When it comes to preparing an email to promote an upcoming event, all you can think about is the date of the event that is looming and your eager boss that has not seen the invite go out yet. If you're a typical online marketer, you're extremely busy, had way too much caffeine and have two many tasks that were due yesterday.

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

SEPTEMBER 30, 2006

Here's an award winning integrated campaign by Honda to promote it's sporty Element. It combined, TV spots, search marketing and even YouTube videos !! The agency that designed the campaign ended up winning an award which isn't too surprising. Why is this campaign so good? It's a great product.

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh?

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

FEBRUARY 1, 2009

I specifically look for those people that can help me and I will promote those Twitters that provide me with valuable insights. With Twitter, I can learn how to create better experiences for customers by arming myself with knowledge. I see Twitter as a huge knowledge share where people continuously pass around information.

Twitter 100

Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

JANUARY 21, 2009

In fact they should know my previous purchases and use that data to promote relevant products. The products that I should see could be something like shaving gel. Let me be specific MEN'S shaving gel. Ok, that may be pushing things but they could have used my age for improved segmentation.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

AUGUST 25, 2006

25 Things to Know BEFORE You Write for a Living by Liz Stuck?

Blogger 100

Blogger Tagging Internet Marketing Small Business Marketing 100

Anything Goes Marketing

JULY 30, 2006

It's owned by Google I - This means that Google is indexing your blog and promoting it as it's part of their overall offerings and to their advantage - especially if you use adsense. Should I move blog platforms to Wordpress or Typepad For now, I will look at why I like Blogger : It's free - no sign up fees or hosting fees (for now).

Blogger 100

Blogger Adsense Paid Search Agency Template 100

Anything Goes Marketing

APRIL 17, 2006

For example, if Google was promoting its new space shuttle (an add on for Google Earth), wouldn't it be great to know when the next live demonstration was going to be? Now we're getting creative! In the B2B world, wouldn't it be great if there was an RSS feed that let you know about all upcoming webinars in your area of focus?

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

NOVEMBER 29, 2006

HP goes further - they include related content, a case study and podcast for busy executives who can't watch the whole video and even have a refer a friend function to promote a viral effect. Chris Johnson the Deputy Executive VP even asked his team if they wanted his job - how real is that?

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

APRIL 30, 2006

That means your Web banners, POP displays, print ads, TV and radio commercials, and direct mail campaigns to rented lists should be "promotional" in tone. Outbound messages to the non-interested masses have to be peppy to capture interest.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

MAY 1, 2007

These are internal communication devices that can assist a company on facilitating ideas as well as promoting a corporate community (especially for global companies). It's for this reason that I don't even consider these real marketing "blogs" because if they fail it's no big deal considering that the public doesn't see them.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

JUNE 24, 2007

This is really win win at its best. Does it have the peer pressure effect? Yes as it lists the "experts" that have accumulated the most points overall which is like a video games high scores that everyone is trying to beat.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

DECEMBER 12, 2006

A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics. As a blogger, one of my goals is help others in marketing (specifically B2B marketing) better understand the e-marketing landscape.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

FEBRUARY 18, 2009

Cheerleaders could be part of your marketing team that is building demand for your products or services or your top customers who are your biggest promoters. PS: Let's talk about cheerleaders - we can't forget the cheerleaders. I'll let you decide.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

NOVEMBER 16, 2008

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. This is a simple one but it's surprising how many e-newsletters remain only in email format. I would recommend to post in on your website and even create an RSS feed. Reuse your live presentations.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

OCTOBER 12, 2006

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." This gives marketers the flexibility to focus on promoting a single product/service or product line while allowing for new features that may seem risky for the main website.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

FEBRUARY 21, 2009

In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process. In another example, a client specified exactly what was downloaded by capturing this in the registration process and then dynamically displaying this on the email. Personalize who the email is coming from.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100