Varicent

SEPTEMBER 14, 2023

Did you know, on average, 66% of salespeople report feeling overwhelmed by too many tech tools? Furthermore, research suggests only 28% of all sales professionals are expected to meet quota this year. What’s distracting sellers and disrupting their focus? One of the main culprits is scattered sales technology.

Product 52

Product Research Tools 52

Search Engine Journal

JULY 7, 2021

Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies. The post How to Integrate Your Product Into Your Performance Marketing appeared first on Search Engine Journal.

Product 74

Product Paid Search Agency Search Marketing Activities 74

Search Engine Journal

JUNE 21, 2021

Learn how to increase your SaaS conversion and activation rates with better product marketing in this webinar with Garrett Mehrguth. The post How to Integrate Your Product Into Your Performance Marketing [Webinar] appeared first on Search Engine Journal.

Webinar Metrics 67

Webinar Metrics Product Search Marketing Activities 67

Launch Marketing

DECEMBER 12, 2018

Launching a new product or service is no easy feat. Arming yourself with an integrated marketing plan is essential for delivering a successful and impactful launch. This blog outlines three vital steps to building a solid integrated marketing plan for launching your product and supporting its long-term success.

Planning 64

Planning Marketing Plans Product Service 64

Terminus

APRIL 20, 2021

Which is exactly why we integrated with LinkedIn Marketing Solutions back in 2018. ABM and how teams go-to-market has significantly evolved since we first introduced this integration. Which is exactly why we’re re-launching a next-generation integration with new and extended capabilities for mutual customers. But, it’s 2021.

Work Management 57

Work Management Marketing Management Linkedin Demand Generation 57

Vision Edge Marketing

APRIL 9, 2024

It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. To appreciate the significance of customer-centricity, let’s contrast it with three other prevalent growth strategies: Product/Service-centric strategies which prioritize developing and innovating products and services.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Terminus

APRIL 20, 2021

The Terminus April Release is live on Wednesday, April 21st, and with this release, integration is the new innovation! Customers can now expect powerful integrations with LinkedIn and Pardot, a new Platform API, and so much more. Our Next-Generation Integration With LinkedIn: Now It’s Personal. Let’s dive in.

Product 26

Product API Funnel Advertising Account Based Marketing 26

Marketing Insider Group

APRIL 8, 2024

CustomGPT evolves with your business, learning from new data to enhance accuracy and relevance, and can be integrated across different business functions for targeted support. This can lead to significant time savings and increased productivity. Training with Your Data CustomGPT’s training begins with your own data.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Atomic Reach

FEBRUARY 28, 2019

We're thrilled to launch our latest integration with the best-in-class, recently acquired marketing automation platform, Marketo. This integration enables marketers to connect with their customers using language that resonates. The integration provides features or capabilities such as: 1) Email Marketing Copy Audit.

Marketo 60

Marketo Product Lead Ranking Lead Scoring 60

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Webbiquity

SEPTEMBER 28, 2022

Integrate your martech apps. Integrating data from different applications helps marketers to get to know their customers better. Integration involves using multiple email platforms or marketing software applications. For example, a business may use different email tools to promote its products and provide customer service.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Convince & Convert

NOVEMBER 21, 2011

This year, instead of hoping to get it just right, I’ll be serving a wine that has the best aspects of Thanksgiving (family, friends, socializing) built right into the product. We spend a lot of time as social marketers thinking of ways to get customers to interact socially with products. An Intoxicating Social Media Experiment.

Social Media 141

Social Media Advertising Agencies Product Media 141

Brandfolder

SEPTEMBER 18, 2020

We’re excited to announce the addition of Storyteq’s powerful creative automation tool to our integrations portfolio, allowing you to easily create and adapt your assets to your audiences, markets, and.

Creativity 40

Creativity Automation Features Product 40

Atomic Reach

APRIL 4, 2019

Make your data and content more effective with the new Atomic Reach + HubSpot integration, an end-to-end solution for content performance. Need help setting up your integration? Optimize and Personalize Your Content with AI. Click here.

Marketing AI 71

Marketing AI Hubspot Product Landing Pages 71

Webbiquity

APRIL 18, 2024

Complex integrations: As businesses grow, integrating marketing automation with other systems can become complex. For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Salesforce Marketing Cloud

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Using zero copy integration, users can get the benefits of a CDP – like data harmonization, identity management, built-in analytics and activation – without the downside of physical data movement.

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Sprout Social

APRIL 17, 2024

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. These builders offer a user-friendly interface with customizable templates and network integrations. Here are a few to consider.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 110

Budget Programs Work Management Allocation Product 110

Martech

APRIL 11, 2024

The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. It is integrated directly into Operative products and designed to drive productivity across the entire ad management workflow.

Classified Ads 109

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 109

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 112

Paid Search Agency Features Personalization Ads 112

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. Real-World Success and Practical Steps for AI Integration The real proof of AI’s value is in the results.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing & Strategy 105

Launch Marketing

FEBRUARY 7, 2024

Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. Below are a few important benefits that put into perspective how critical it is to the success of your product launch. When integrated into your strategy, it establishes a path that will lead you to those goals.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

PFL

JANUARY 15, 2019

Couldn’t we all use a little bit of help being more productive? Improving sales productivity may be a lofty goal, but in fact, becoming more productive in sales can be easily accomplished with the right tools. Improved sales productivity is a major guiding force for most organizations. […].

Marketing Automation Services 40

Marketing Automation Services Product Marketing Automation Automation 40

Salesforce Marketing Cloud

MARCH 15, 2024

Improve the quality of your data by integrating your systems Now that you’ve assessed what you currently have in place, the next step to consider for your manufacturing data strategy is how you bring all of your systems together. This is all thanks to bringing your data — customer, product, asset, channel, and back office — together.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. This guide walks you through key steps to lead a seamless brand integration. Ensure you know the brand and marketing objectives and how the integration will be measured. Think future-forward.

Work Management 104

Work Management Brand Identity Branding Marketing Management 104

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 116

Work Management Marketing Management Software Product 116

Litmus

APRIL 18, 2024

That’s why the MVP of any email marketing team is an integrated marketing tech stack. That’s likely why 30% of our respondents said they were investing more into technology integration. If you’ve ever received an email promoting a product you just purchased, you know what we’re talking about.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

MARCH 26, 2024

The challenge for modern businesses is to fully recognize and leverage this potential by integrating martech teams into strategic planning discussions from the onset, unlocking opportunities for innovation, growth and competitive advantage. Embedding martech insights throughout the organization is no easy thing.

Allocation 107

Allocation Marketing & Strategy Business Forecasting 107

Martech

DECEMBER 18, 2023

You need to demonstrate why integrating data is valuable. This can begin with stories of studies that showcase successful implementations — small or large — of data integration. Measuring how successful you can be with breaking down silos and integrating data is just as important as measuring the success of your marketing campaign.

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Martech

MARCH 14, 2024

Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. Back to the customer “A lot of our customers are incredibly complex, large, global organizations who sell hundreds of thousand of products to millions of customers, ” said Gosek.

Enterprise Management 108

Enterprise Management Marketing AI Work Management Marketing Management 108

Martech

MARCH 22, 2024

Many popular language models like GPT (and even open-source models like Meta’s) are gradually being integrated into enterprise-level content marketing software. Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production. Producing varied character descriptions for storytelling.

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110