B2B Marketing Traction

DECEMBER 16, 2014

You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service. But your buyers are first and foremost human , and the way they buy consumer products has changed. You actually have a marketing budget. People buy based on their emotions. They want stories.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. Is there a new way of reaching our target audience? If you don’t have a plan, ask yourself these questions. Any new players?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

DECEMBER 12, 2014

Maybe they just got a design that they liked, not what fits their target audience and industry. ” It makes sense – you love your product, why wouldn’t everyone else? The ad he intended was a diagram of the product and its features. I worked with a client to launch two new product lines. Stop misbehaving.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

APRIL 9, 2015

Understand your target audience. Busy executives may want case studies – how do others succeed with a product or solution? For tips on how to streamline the eNewsletter process, read my previous post, 5 Ways to Systematize your eNewsletter Production Process.). How do you decide what to include in your eNewsletter?

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

MARCH 13, 2015

Every business has a different culture, budget, target audience and ability to execute. Today more than ever people are buying not just a product, but the meaning and philosophy of its provider – the story behind the product. An understanding of your company and industry. Marketing is not a cookie cutter operation.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

MAY 19, 2015

It is being implemented by a business owner or product manager rather than the marketing department. It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. They targeted the same frequency of content each week, month, and quarter. Those that allocated more got greater results.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

DECEMBER 22, 2010

You need to crank out content that your prospects will find of value and that puts your company, product and services at the top of the list for the searches your prospects are doing. Your web site must be designed with your target visitor – not you – in mind! Scratch their heads (or something else) and then leave?

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

OCTOBER 13, 2011

You need to know which are the most frequently-used when your target prospects search for your products or services. Content Optimization. Your content needs to include and be tagged with the right keywords and phrases. This is both science and art. At New Incite, we think we’re in the perfect marketing storm.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JUNE 7, 2011

Mike Schultz and John Doerr, authors of the book Professional Services Marketing , state that marketing has the ability to “engage potential customers, increase the close rate, increase revenue and increase affinity with employees.”.

Marketing Management 100

Marketing Management Buying Cycle PR Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 28, 2014

Have your competitors missed some marketing opportunities – perhaps a niche target audience – that can give you an advantage? Sometimes competitive analyses turn up intelligence about products and services that a business cannot develop due to patents, lack of resources or logistics.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 27, 2012

Immediately reach your target audiences. Your blog is a way to respond immediately to issues about your or a competitor’s products or services or important happenings in your community or industry. You can also observe which blog topics that get the most attention – adding to your market research and intelligence.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

NOVEMBER 20, 2009

Your values, vision and mission statement should be clear before you plan your marketing and create marketing messages for your target audiences. People today don’t just buy products and services based solely on features. They buy because of the stories and experiences of the people and the company that offer the products and services.

Planning 100

Planning Advertising Agencies CMO Paid Search Agency 100

B2B Marketing Traction

OCTOBER 16, 2012

Where are your target audiences? Do they research products and services they want to buy on social media? What does SMART mean when it comes to social media? The plan should identify what will be done, where you will do it, how, who will do it, when and how much it will cost. LinkedIn, Facebook, or Twitter? Who has the skills to do it?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

AUGUST 2, 2013

The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. I believe it doesn’t have to be. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. Who are your customers? I’m not talking demographics (age, income, education, etc.)

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 8, 2012

Branding Exercises – Create a secret Pinterest board for branding “brainstorming” when creating a new brand for a new company or new product launch, or when doing a re-branding project for an “old brand.” Or, use several secret Pinterest boards to show several design concepts.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 11, 2009

As an example, let’s say a visitor comes to a site about a manufactured product. They are asking in the short time they have to decide if they are in the right place, “Is this product what I need?” They might also ask, “How is this product different than that of the competitors?”. What is first and foremost on their mind?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 11, 2009

As an example, let’s say a visitor comes to a site about a manufactured product. They are asking in the short time they have to decide if they are in the right place, “Is this product what I need?” They might also ask, “How is this product different than that of the competitors?”. What is first and foremost on their mind?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

APRIL 9, 2012

In this B2B Marketing Traction blog, I target first-of-the-week for how-to blog posts; mid-week for opinion pieces about topics like business strategy or marketing technology products; and end-of-the-week for my Marketing Soapbox , in which I spout off about marketing practices that drive me crazy or that I think are just wrong!

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook offers some of the most targeted advertising on the Internet. The content and their profile information is full of keywords, psychographic and demographic information, making it possible to do very targeted advertising. Want to run a new product name or brand by your fans? Think about it.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 28, 2014

While I specialize in working with geeks, scientists and engineers, typically in manufacturing, software or technology companies, each one has different people, culture, target markets, products and services. I thrive as a person who can explore new territories and learn new things, so this is ideal for me.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 9, 2009

Back to Trust Agents – if you stop and think about it, as the book authors obviously did, we follow people online if they are credible ; if we can rely on their reliable information and presence manifested in frequent and regular posts; and whether or not they intimately engage us as people, not as sales targets.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JULY 8, 2015

They seemed to be a waste of time because they were full of self-promotional spammers hawking products, services and events. Automation helped people share their blog posts, product pages and events on LinkedIn Discussion Groups. Do you need help creating marketing content that adds value for your target audience?

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JUNE 16, 2015

You know where your B2B target audience gets information and how they buy, right? Now almost 40% of B2B purchasers use mobile devices to buy products and services and more than half of millennials use them to research their purchase ( Acquity Group State of B2B Procurement study ). You did the research. You wrote the plan. Not so fast.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

OCTOBER 1, 2009

” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. A fellow consultant emailed me recently and asked, “What is a drip marketing campaign?”

Psychographics 100

Psychographics Campaigns Planning RSS 100