B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The Salesforce.com survey included a nice balance of B2B and B2C participants. Many B2B companies sell complex products or services, and it can be difficult to communicate the value of these solutions in a social media environment.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Most systems integrate well with SalesForce.com, but also others.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

NuSpark Consulting

MAY 28, 2011

You guys only knew the basics of Salesforce.com. Because of all those white papers, podcasts, and webinars that we’ve been promoting over the last few months, we’re been training those “tire-kickers” and I know that some of those early prospects are now engaging with you guys; some have purchased!

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Ranking 100

NuSpark Consulting

MAY 28, 2011

You guys only knew the basics of Salesforce.com. Because of all those white papers, podcasts, and webinars that we’ve been promoting over the last few months, we’re been training those “tire-kickers” and I know that some of those early prospects are now engaging with you guys; some have purchased!

Email Marketing 100

Email Marketing Work Management Lead Ranking Lead Scoring 100

Customer Experience Matrix

APRIL 5, 2009

People develop new products because they feel they can offer something existing products do not. In the early stages of an industry, the new products are often similar because several people have independently spotted the same opportunity and built something to tap it. This is more flexible than some other products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. For example, if your newsletter announced a new webinar, an analyst story and a new white paper, create three emails instead of one newsletter.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. Collateral in this stage needs to have an authentic tone, and aim to help viewers complete tasks that matter to them rather than push your products. So what should you create?

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

B2B Marketing Zone Posts

AUGUST 3, 2009

Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009. Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success - Modern B2B Marketing , July 30, 2009. Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Write case studies, eBooks, white papers, etc. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Anything Goes Marketing

OCTOBER 8, 2007

This will allow you to track the source if web visitors downloaded a white paper or purchased a product. With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. For example, on your website, consider using query strings for links on your home page or category pages. The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Adobe Experience Cloud Blog

JULY 26, 2010

Experienced lead generation companies use a variety of methods to generate leads, including paid search, SEO, email, white papers, affiliates, and more. In many cases, lead gen providers ask in-depth questions specific to the product or service being sought, as well as contact information. What format can I receive leads in?

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Our competitors, like many, often spread FUD (fear, uncertainty, doubt) about our product. Your content expertise goes far beyond white papers and blogs, and includes the ability to manage video and webinar programs. familiarity with salesforce.com is a plus. A thick skin. For this we need team members with a thick skin.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Webbiquity

JULY 10, 2018

Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation.

Paid Content 210

Paid Content CMS Development Design Optimization 210

markempa

MAY 22, 2017

Written criteria for lead routing (territories, vertical focus, product interest, etc.). Routed leads via automated rules in Salesforce.com. When someone downloads a single piece of content (like a white paper), are they ready for a sales rep to call? Distribute leads based on product or industry vertical know-how.

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

The Point

JANUARY 30, 2018

When you’re an established company, say: Salesforce.com or Microsoft, how people feel about your company on an emotional level – based on the sum total of their interactions with that company — can have a significant impact on how and why they invest in your product. Branding Doesn’t Matter. Use Outbound and Inbound Channels.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

The Mx Group

AUGUST 1, 2018

The DGR website is a reference center that keeps B2B marketers up to date with demand generation insights, industry news, reports on the latest product innovations, and thought leadership from top industry executives. HubSpot is a developer and marketer of software products for inbound marketing and sales. Salesforce.com.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Rev

NOVEMBER 20, 2018

Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. The Full Impact of Low Conversion on Revenue Production. Those low yields on lead generation reduce sales productivity, too. Get the AI white paper: “How to Win the Love of Your CEO”.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Customer Experience Matrix

JANUARY 24, 2015

Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses. The system integrates via Zapier with ecommerce products. Hatchbuck was founded in 2011 and launched its product in 2013. It has taken the approach of providing only core features and making them as easy to use as possible.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Biznology

NOVEMBER 15, 2018

Do you want customers to download a white paper? Add a product to their cart? Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” Subscribe to emails? Contact a salesperson? What do you want them to do? Don’t make your customers guess. Write Simply.

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Ranking 106

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Integrates with popular services like PayPal and Salesforce.com. 30: The 14 Best Personal Productivity Tools. #31: An easy-to-use WYSIWYG form builder. Pricing: free or $19/$39/$99 per month.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

ANNUITAS

OCTOBER 9, 2014

All of these people have different motivations, different pain points, are rewarded differently, and are evaluating your products or services from different points of view. I get calls from marketing technology vendors almost daily, based on the fact that I am a bit of a collector of white papers.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Demand Generation 100

Rev

NOVEMBER 20, 2018

CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. The Full Impact of Low Conversion on Revenue Production. Those low yields on lead generation reduce sales productivity, too. Again, the list goes on and on. Where’s the scale?

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

ANNUITAS

JUNE 12, 2014

All of these people have different motivations, different pain points, are rewarded differently, and are evaluating your products or services from different points of view. I get calls from marketing technology vendors almost daily, based on the fact that I am a bit of a collector of white papers.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Sales Qualified Leads 100

Markempa

MAY 13, 2019

Written criteria for lead routing (territories, vertical focus, product interest, etc.) Routed leads via automated rules in Salesforce.com. When someone downloads a single piece of content (like a white paper), are they ready for a sales rep to call? Source: [link] There’s room for improvement. Not likely.

Marketing Qualified Leads 84

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 84

Customer Experience Matrix

NOVEMBER 30, 2006

Sage Software( www.sagesoftware.com ) is one of those amorphous software companies that have grown by acquiring many products and keeping them pretty much separate. But under that umbrella its Web site lists thirty different products, including well-known brands Peachtree, DacEasy, Accpac and MAS for accounting, ACT!

Enterprise Management 120

Enterprise Management Work Management Rules CRM 120

Convince & Convert

OCTOBER 22, 2013

What factors – ideation, production, promotion – are key to realizing a return on your investment? What factors – ideation, production, promotion – are key to realizing a return on your investment? What factors – ideation, production, promotion – are key to realizing a return on your investment? Can I choose all of them?

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Paul Gillin

JUNE 24, 2010

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. White paper. Audience size.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Convince & Convert

JUNE 29, 2012

I mean, come on, we’re talking about these big corporate companies and, you know, when you get to a certain level and as a salesperson and as a marketing person, you know that when people get so used to your products, you can begin to do things and take liberties. You think this is a signal of a forthcoming ad product?

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. 9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Lead Liaison

MARCH 7, 2018

Cross promote products and services that works great for kind of even after the transaction, even after somebody has bought something with the number of services or new product that’s available that either complements or matches what they purchased. Maybe you would take them to a page that has your product that they can download.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Full Circle Insights

MARCH 23, 2021

Company Offers a Combination of Three Popular Products — Funnel Metrics, Campaign Attribution and Digital Source Tracker — at a 15% Discount. Customers who purchase Full Circle Enterprise will receive a 15 percent discount on the cost of buying the three products separately. “In SAN MATEO, Calif., 23, 2021 — Full Circle Insights®, Inc.,

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Full Circle Insights

JULY 12, 2021

In January 2021 , Full Circle Insights’ Digital Source Tracker won the 2021 BIG Innovation Award in the “Technology Product” category, presented by the Business Intelligence Group to recognize significant business innovations. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

SEPTEMBER 20, 2022

ABM is taking B2B marketing by storm, and in response to increasing customer requests, Full Circle has developed an innovative product that allows marketers to track account engagement from both digital and non-digital campaigns within an account funnel. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

JANUARY 24, 2023

Bombora’s Company Surge ® Intent data tells users which businesses are researching the products and services they and their competitors sell. About Bombora Bombora tells businesses which companies are researching their products and services. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52