Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best? Spending less on production means maximizing your ROI.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Hubspot

MARCH 6, 2017

A blockbuster brand or product video. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

PureB2B

MAY 30, 2022

If you wait until your lead pipeline is empty to start prospecting, you'll end up desperate to find new leads. The only way around this is to prospect. Your sales and marketing team should always be prospecting for new business, even when times are good. Best Digital B2B Prospecting Strategies.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 94% believe video helps consumers better understand their product or service. . Product reviews. Over 500 hours of content are uploaded to YouTube every minute. Source: Wyzowl. Choose Your Platforms.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

JANUARY 24, 2022

The videos provide high value with simple, low-cost, no-frills production. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Influencer endorsements build trust. Influencers in SaaS?

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Studies 325

Hubspot

MAY 26, 2023

In real estate, you have to understand that prospects aren't going to appear out of thin air. This is a concept known as real estate prospecting. And in the highly competitive world of real estate, prospecting can be challenging. Prospecting should be a fundamental part of your business strategy as a real estate professional.

Marketing Prospects 54

Marketing Prospects Work Management Marketing Management Advertising Agencies 54

Sales Engine

NOVEMBER 12, 2015

If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. The Internet is crushing a sales rep’s ability to get in front of prospects. Sales Engine Media: How is prospecting different in 2015 than 10 years ago?

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

FMG Suite

APRIL 25, 2024

For most advisors, it’s bright lights, a huge camera, a script—all the tools and planning that go with a large production. And that means it’s a myth that advisors, in particular, need a high-budget production. What do your clients and prospects want to know about? YouTube also offers specific tutorials if you’re ever stuck.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Webbiquity

FEBRUARY 21, 2023

The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. And we are developing an affiliate program.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Martech

JANUARY 30, 2024

As it says on the company website, “Sentry is an open-source company because the right to learn and to share what is learned with others is fundamental to product growth and relevance.” Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. Losing referrer data for content analysis.

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Marketing Insider Group

AUGUST 12, 2020

Complement your strategy with aligned social media posts to capture more qualified prospects. Use customer research and employee-created content to move those prospects further along the sales funnel. No matter how boring you think your product is, your likely customers are anything but. Find Your Tribe(s). Don’t stop there.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Marketing Insider Group

APRIL 21, 2020

gross domestic product. This shows the value of the product or service through the customer’s selling points, not the brand’s. Some allow retargeting, but that won’t allow as much growth as more engaging, prospecting content. Purchasing a certain product? Goldman Sachs forecasts a 34 percent contraction to U.S.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Vidyard

AUGUST 11, 2016

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website. YouTube views are nice, but leads are nicer!

Youtube 50

Youtube Video Marketing Marketing Websites Top of Funnel 50

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Webbiquity

MARCH 28, 2023

Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. A reader can just pause at the products they find interesting. Image credit: eachnight Notice also the great choice of laser-precise keywords.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

MARCH 31, 2021

Also, do a little research on what the locals call your products. For example, if you operate a Steak n’ Shake in New England, your local customers probably won’t search for your products with the word “milkshake.” That way, the keywords you use won’t seem like you’re hyping your products and services.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Marketing Insider Group

APRIL 13, 2021

You know the “no-nonsense” types that just don’t get why simply focusing on their products doesn’t sell as well as stories. After all, my prospects know they have a problem,” they say. And if I have a product that solves that problem, so I focus on communicating its features!”. Make the prospect your story’s hero.

Conversion 340

Conversion Brand Identity Branding Marketing Management 340

TrustRadius Marketing

APRIL 1, 2021

And the top reason buyers visit TrustRadius is to compare products ! You can use TrustRadius to easily compare software products. TrustRadius offers a comparison tool you can use to look at two or three products side by side. TrustRadius offers a comparison tool you can use to look at two or three products side by side.

Software 59

Software Product Comparison Click Rate 59

SocialPilot

FEBRUARY 6, 2024

Millions of people are now browsing social media platforms daily in search of product recommendations. Influencer Marketing Advertising Statistics At some point, we all have bought (or thought about buying) a product due to a recommendation from social media ads. 1.25% 1% YouTube 3.5% 2% 1% Facebook 2% 1.5% Approximately 80.8%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Scoop.it

APRIL 11, 2024

For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. It’s an ideal platform to introduce your brand’s offering to prospective customers. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Vidyard

JULY 28, 2021

How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” How to Use Video CTAs on YouTube Video platforms like YouTube are ubiquitous, but when it comes to video calls to action, they’re relatively limited. Contents 1. Check out our guide.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

OutboundView

AUGUST 3, 2020

Let’s admit that prospecting isn’t as interesting as closing a deal. As a result, companies often skip or delay proper prospecting tactics when it comes to the checklist of “important things” However, without a sales pipeline full of high-quality leads, no new purchases can be made. Make Warm Calls and Emails.

Sales Management 36

Sales Management Cold Calling B2B B2B Thought Leadership 36

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. organic, LinkedIn, YouTube, TikTok, Reddit), including personal accounts you can use, like the CEO’s LinkedIn. a large YouTube subscriber base) and your ICP’s preferences (e.g., Sometimes they do.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 Top Sales YouTube Channels For those who are more visual learners, these top sales YouTube channels are the ones to follow.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124