Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

JANUARY 21, 2019

Starting a YouTube channel is a lot of work. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. YouTube Channel Ideas. Comedy Sketches.

Youtube 94

Youtube Advertising Channels Word of Mouth Storytelling 94

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

APRIL 21, 2020

gross domestic product. That’s a clear advantage over mass media tactics, like television and print ads. This shows the value of the product or service through the customer’s selling points, not the brand’s. Purchasing a certain product? More than you might think can be accomplished in editing and post-production.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Marketing Insider Group

MAY 10, 2023

Your hard work providing an excellent product or service goes to waste if no one knows about it. Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. How can a digital marketing agency help you stand out in a crowded market?

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. If you’re a product marketer who wants people to download your new app or buy your products, is TikTok right for you?

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. million hours of streamed content each day.

Marketing AI 113

Marketing AI Advertising Channels Video Marketing Youtube 113

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. YouTube is bringing smart advertising to short videos. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 117

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 117

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50. Failing to test.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Zoominfo

JUNE 20, 2019

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). YouTube Live was the largest streaming service until early 2016, but ceded some ground to Facebook Live and Meerkat by the end of the year ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Contently

OCTOBER 14, 2020

Instead, they should dig into product backgrounds, talk to analysts, and review third-party information to uncover details they can regift to an audience in a compelling way. Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

Vidyard

JUNE 8, 2020

Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. The Telly Awards is the premier award honoring video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Zoominfo

JANUARY 21, 2019

There will always be prospects who need B2B products or services. The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. That won’t change. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. Schedule a conversation today. She has proven success in start-up and enterprise environments, as well as in domestic and international markets.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

QuanticMind

MAY 25, 2023

The second domino to fall, if the strike continues until mid-June or so, will be a delay in production for new seasons and new content starting in the fall. If you want to be in front of the right people on video, you can certainly do that on social channels like TikTok , Meta, YouTube.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Hubspot

FEBRUARY 3, 2020

As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising. Buy video ad space on social platforms.

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Sprout Social

NOVEMBER 29, 2021

Seventy-one percent of consumers found themselves using social media more in the last year than ever before and 34% say they’re using it to learn about products, services and brands. Consumers ranked in-feed ads as the most common method of finding new products to purchase , followed by discovery pages and story ads.

Buy 143

Buy Brand Identity Branding eCommerce 143

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Is content marketing for everyone?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Vidyard

JUNE 8, 2020

Telly Award Winners Tell Great Stories ”Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Companies often use Twitter to share news about their products or services with customers. YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 billion users in 2023.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Hubspot

OCTOBER 11, 2022

Without a solid pulse on how consumers discover, consider, and ultimately decide to purchase products and services like yours, you're bound to sell both departments short. Internet search is the most popular forum for product discovery in 2022. Social media is the next most popular resource for product discovery.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Hubspot

APRIL 3, 2019

Understanding the price elasticity of your product/service and how it impacts your sales and business strategy is crucial to building a responsive, successful company. If people still buy a product/service when the price is raised, that product/service is inelastic. Cable television, however, is a very elastic product.

Elasticity 74

Elasticity Pricing Price Cable 74

ClearVoice

MAY 14, 2021

We have all stumbled across a new company , product, or service and suddenly, we start to notice the brand everywhere. This is because not all vehicles are effective for all brands, products, and services. Common marketing vehicles: Television: Product placements, advertisements, news features.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Contently

APRIL 24, 2017

hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2 Unlike previous generations that had to learn how to use new digital products later in life, advanced technology has been embedded in teenagers’ lives since birth. hours on paid-subscription platforms like Netflix.

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

ClickZ

JANUARY 19, 2021

In the world of commerce, convincing someone to buy a product isn’t usually the toughest part of a sale. The hard part is lead generation – finding those who are the right fit for the product, those who are likely to be interested in a purchase. How do brands reach out to tell people about their products?

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Convince & Convert

FEBRUARY 26, 2015

While this was clearly a product integration, the buzz generated from creating something so aligned with both Lego’s product and the event was clearly a homerun. Inspired by the notion that “it only takes one tweet to start a trend,” the company released a thirty-second video on YouTube and Twitter during the Oscars.

Social Media 145

Social Media Brand Identity Branding Media 145

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 83

iProspect Advertising Agencies Brand Identity Branding 83

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Valasys

SEPTEMBER 21, 2020

You can create all kinds of videos to market towards target audiences and consumers: explainer videos, vlogs, interviews, tutorials, demos, product reviews, live streams, testimonials, etc. Therefore, you may want to take up video-making, the next time you advertise for a product and or service, to get past your competitors.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Onalytica B2B

JANUARY 17, 2018

Once upon a time traditional advertising was the norm and it was effective; consumers would learn about the brands available to them and their products simply by what the brands themselves told them. Searches for “product reviews” are increasing. What does this tell us? What does this tell us? . The Omni-channel experience.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

Television marketing 162

Television marketing Broadcasting Cable SMS 162