Hubspot

FEBRUARY 5, 2018

Last Friday, YouTube announced it work to further curb the spread of propaganda on its network -- this time, by adding a designated label to state-funded content. The label will appear below the video itself, and above its title broadcasters, as per the example below: Source: YouTube. presidential election.

Youtube 72

Youtube Broadcasting Marketing Proposals Content 72

Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. YouTube: Still The Best Platform For Us. of people using live video.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. YouTube is bringing smart advertising to short videos. Why we care. According to the company, 1.5

Paid Search Agency 117

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 117

Zoominfo

JUNE 19, 2018

Live stream a product reveal. How do you announce a brand new product or feature? If you still adhere to old-school marketing initiatives , your product announcement likely comes in the form of a standard press release. Build anticipation for your new product drop by promoting teasers of your live stream in advance.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Get paid with ConvertKit Commerce.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Sprout Social

JANUARY 4, 2022

62% of people report increased interest in a product after viewing a related Facebook video. If you’re looking for a place to start, consider broadcasting to a small, targeted audience first to gauge the response. 39% of people report increased interest in a brand or product after viewing it in an Instagram story.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Zoominfo

JUNE 20, 2019

US Internet users list these platforms as their preferred platform for consuming live video: Facebook Live (17%), Meerkat (17%), YouTube Live (16%), Younow (16%), Snapchat (12%), Twitter (12%), Periscope (9%), Others (9%) ( source ). Factors to consider when live streaming. The options are endless!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Martech

FEBRUARY 6, 2024

I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. The big game, airing on CBS for linear TV watchers, will also be available via streaming on Paramount+ and packages that include it on Fubo, Hulu, DirecTV Stream, YouTube Live and SlingTV.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 115

Martech

APRIL 6, 2022

Virtual MVPDs – Hulu, Sling TV, YouTube TV, etc. In February of this year, content from streaming platforms accounted for just under 29% of consumers’ total time with TV, ahead of broadcast programming (26.4%) for the fourth straight month. Purchase renews questions about products and long-term value. were used 25% of the time.

Service 101

Service Bundling Broadcasting Content 101

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. It's not all streaming, though.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Sprout Social

NOVEMBER 18, 2020

Video content can be daunting to create, requiring more resources in production and editing. 10 Facebook Live Tips to Follow Before, During & After Your Broadcast. YouTube Video Tips. As the world’s second-largest search engine, YouTube is the home of social media video content. Create great Facebook video ads.

Social Media 109

Social Media Paid Content Video Marketing Tips 109

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Namely, 43% out of 47% of adults in Britain who were exposed to branded content on some of the social platforms actually purchased the product or service in question. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Martech

JULY 20, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Illinois-based Weber-Stephenson Products, LLC, the parent company of Weber, Inc., Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”.

User-Generated Content 115

User-Generated Content Video Marketing Generation Marketing Management 115

Vidyard

JANUARY 8, 2014

Build Audience Expectation While you might think a huge viral hit is your goal on YouTube, you should really focus on releasing consistent video content frequently to build relationships over time. This is good if your set of products or communications won’t change for years and you need the videos right away.

Broadcasting 54

Broadcasting Video Marketing Planning Viral Marketing 54

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. . ” To say Vevo has a presence on YouTube is an understatement. Moods and Rewind.

Video Marketing 117

Video Marketing Cross-Selling Youtube Lead Ranking 117

Martech

MAY 27, 2022

For example, Instagram offers engagement insights for Reels and live broadcasts. For live broadcasts, there is data on accounts reached, peak concurrent viewers, comments and shares. An engaged audience is more likely to purchase your products and refer your brand to other people through word of mouth.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

sagefrog

FEBRUARY 7, 2024

Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Content Standard

MARCH 14, 2019

And you’re already sharing videos—high-production ones, telling the sort of stories that get shared and liked, again and again. “We run live broadcasts on Facebook and Instagram with a slightly different objective than we do Shopcast,” said Cala. Product Promotions and Unveilings.

Tactics 108

Tactics Brand Identity Branding Planning 108

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Broadcasters. Broadcast less and appreciate feedback more. Collaborators. Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

KoMarketing Associates

AUGUST 26, 2020

They can be used for brand awareness on LinkedIn, used in combination with LinkedIn’s pre-filled forms for lead generation, or used to drive traffic to a site or landing page, either to do lead generation on a page you control or to send prospects to a product page or anywhere else you’d like. Product videos. It’s not YouTube.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. At Experticity , I partnered with our existing clients to broadcast over 25 live episodes on Facebook. Here’s a live episode I did with our client LifeStraw where we answered questions from fans and demonstrated their product. Live video is nothing new.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Webbiquity

APRIL 30, 2020

Many people use social media to search for their favorite products/services/brands. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Of course, many videos need editing before being broadcast. Eight top Instagram tools to boost marketing.

Tools 230

Tools Social Media Social Networks Work Management 230

Excelsior Research

APRIL 22, 2022

Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers , mobile phones, other digital media and platforms to promote products and services. Web marketing offers information focused solely on the product with timely updates on the website.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Adobe Experience Cloud Blog

MARCH 14, 2017

From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. Many social platforms now have free options for broadcasting your live stream to the world, but you should focus on broadcasting across the channels your audience consumes content on.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The platform’s in-feed video (up to 60 seconds in length) works for everything from commercials to bite-sized product tutorials. Show off your product or service in action. Something in-between?

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Martech

SEPTEMBER 7, 2022

Their latest product offering, Microsoft Mesh , promises to combine Microsoft Teams, the enterprise-preferred communications and collaboration platform, with immersive capabilities like attending meetings as your avatar and easily collaborating in a metaverse-like environment. Post-purchase, they need to know how to use the product.

Enterprise Management 113

Enterprise Management B2B Marketing B2B Marketing Management 113

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Alternatively, they've also sponsored live product tutorials from social media influencers. Social Media Examiner ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

SpotMe Blog

MAY 25, 2021

By adding a higher-production quality to your hybrid events. . Elevating your event’s production value happens through every step of the planning, execution, and post-event procedures. What is Event Production? Event Production Is More Than Just Event Planning. Finally, comes the event production team. Here’s Why.

Work Management 52

Work Management Product Marketing Management Act-On 52

Martech

JUNE 23, 2022

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game In-game advertising is a highly-engaged instance,” said Mascali.

Advertising Agencies 116

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 116

Martech

MARCH 6, 2023

Should they: Purchase a product or service? Step 4: Create effective video campaigns You’re putting an ad in a place where premium content is broadcast. That means doing more than using high-end equipment and working with the right individuals from ideation through production and delivery. Learn more about your offering?

Paid Search Agency 96

Paid Search Agency Ads Campaigns Cable 96

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). But for your social media activity to successfully yield results, you need to do more than just broadcast content. If your product adds value to theirs or vice versa, it’s an ideal place to post a guest blog.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. This insight can steer future product development or marketing strategies.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110