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Mobile-first marketing strategies for modern consumers

SmartBrief - Marketing

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies.

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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Reports argue that in the U.S

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

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The 4 Best Mobile Platforms For Your Marketing Strategy

Unbounce

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms. This ad uses the carousel format.

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Product demos, video libraries, and customer experience

Biznology

B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products.

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Five email and mobile marketing insights from 2021 (Q1 to Q2)

ClickZ

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Email marketing is still a critical tool today, especially when timely, personalized messages are shared.

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Klaviyo Product Update Roundup - April 2023

SmartBug Media

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. This series will dive into the latest product updates and how they can benefit your e-commerce business.

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