B2B Marketing Directions

MAY 22, 2022

The need to create content that is relevant for individual business decision makers at every stage of their buying process, to publish content in multiple formats across multiple channels, and to publish new content frequently have combined to strain the creativity and resources of B2B marketers.

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BOP Design

SEPTEMBER 16, 2021

Crafting thought leadership takes time and a significant investment of resources. So what do you do to make sure your thought leadership stands out from competitors and gets noticed in your industry? Stand-out thought leadership in the B2B space doesn’t just discuss what is already known or look at common problems.

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Oktopost

APRIL 6, 2023

In other words, you can’t have one (trust from customers and leads) without the other (trust from Google), and you can’t have either without investing solidly into your thought leadership. What is the purpose of thought leadership? This is the purpose of thought leadership.

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Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

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Contently

MARCH 1, 2022

Last month Google processed its five-billionth takedown request from copyright holders. Truly original content, and authentic thought leadership, is content marketing gold,” says Clive Reddihough, of British content marketing firm FMS. Facebook recently released a list of its top 20 most-viewed posts. One was deleted.

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Sword and the Script | B2B

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

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KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Thought leadership marketing is the art of positioning your company as a leader in its field.

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Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. What’s lacking today is not the thought, it’s the leadership.

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Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 101

Heinz Marketing

DECEMBER 1, 2023

The consulting agency has helped you piece together a revamped holistic go-to-market process. Now it’s time to put it to the test… In the testing process, you continue to hit wall after wall and nothing seems to be moving forward despite what seems like a fool-proof new process. What’s the hold up?

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EveryoneSocial

DECEMBER 19, 2022

Whether you cringe at the term “thought leader” or not, harnessing the power of thought leadership can be a goldmine for your company. It’s why many organizations have a thought leadership strategy in place or are thinking about how to leverage their internal expertise further. Let’s dive in!

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What Works - What Doesn't

OCTOBER 13, 2021

We often think thought leadership requires uncovering some fundamental new truth about the universe, proving it is correct, and showing how to get there. Cloud Everything: Once upon a time centralized IT was in, with most data processing going through a mainframe. Then decentralized-client server was the rage.

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Heinz Marketing

SEPTEMBER 17, 2022

” 5 Ways to Level Up Your Thought Leadership. In this article, Todd Stansfield lays out some of the best ways to cultivate better, more effective thought leadership. From the same research sample, however, nearly half bought from an unknown company because of its thought leadership.”

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B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

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Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

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Trade Press Services Newsletter

MARCH 7, 2024

While the process is unique to each author, the path to success requires careful planning and execution. When they go the extra mile to collect and transform that content into a book, their leadership in their marketplace is affirmed through actionable advice. The outcome, however, can transform your business and thought leadership.

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Outbrain

JUNE 29, 2022

Use thought leadership for brand awareness. If you’re a B2B marketer, and you want to stand out from your competitors, then you’re probably thinking a lot about thought leadership. So your task is clear: thought leadership is the lifeblood of any sound content marketing strategy. What is Thought Leadership?

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Outgrow

FEBRUARY 4, 2020

6 Ways to Build Thought Leadership Using Social Media. This is where thought leadership comes in - a content marketing tool that lets you establish authority in your niche, enhance credibility and build trust. It involves sharing your unique point of view and delivering value while growing your brand in the process.

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B2B Marketing Directions

MARCH 21, 2021

Image Source: Grist Grist, a B2B thought leadership and content marketing agency based in London, recently published the results of its Value of Thought Leadership Survey 2020 (the "2020 Survey"). The 2020 Survey is the third installment of Grist's research regarding B2B thought leadership.

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B2B Thought Leadership Thought Leadership Research B2B 52

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. And it doesn’t cost a thing. The power of LinkedIn is undeniable.

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Integrated B2B

NOVEMBER 25, 2019

There’s a seat for everyone at the Thought Leadership table, says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset.

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Integrated B2B

MARCH 23, 2020

But the specific type of brand communications I want to highlight here is thought leadership. Thought leadership is more than just a type of business communication; it’s an important competitive parameter. Leadership in times of uncertainty is vital. We need to keep our revenue streams up and sell! Think again.

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Thought Leadership Urgency Marketing Trust Marketing Custom Publishing 52

Contently

APRIL 21, 2016

Of course, years later, I conveniently forgot that promise as I found myself working in a PR agency, drafting comments and opinion pieces on behalf of so-called “thought leaders.” Ethically speaking, this practice still makes me deeply uncomfortable when I have to forge someone else’s thoughts. No, not really.

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BOP Design

MARCH 20, 2019

What exactly is thought leadership content? If you’ve done any reading about B2B content marketing or blogging , you’ve likely seen the term “thought leadership” thrown around. You may be asking, what exactly is thought leadership content and how do I create this type of content for my organization?

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Mereo

APRIL 13, 2023

Our parents, teachers, mentors have said it, and it still holds true: just because we think it does not mean we should share the thought aloud. The same sentiment applies to your B2B thought leadership approach. Your B2B thought leadership strategy needs to be driven by purpose and value. Find these below.

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Marketing Craftmanship

JULY 1, 2013

Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits.

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Mereo

APRIL 6, 2023

The new B2B buying journey that cuts salespeople out of all but 5% of the process has already made things hard enough. Keep reading to learn what B2B buyers really want from your thought leadership. THE GROWING VALUE IN THOUGHT LEADERSHIP If you are worried your thought leadership content is all for naught, hear this.

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 36

SmartBug Media

MAY 7, 2019

Thought leadership is a powerful public relations , marketing, and sales tool. Customers and prospects want to be identified with companies that are recognized as thought leaders because thought leaders are perceived as the best in their industry. Identify Thought Leaders Throughout the Company.

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B2B Marketing Directions

MARCH 31, 2019

Business buyers broadly agree that thought leadership content impacts their purchase decisions at every stage of the buying process. And recent research by Edelman and LinkedIn shows that the influence of thought leadership is growing.

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BDB

FEBRUARY 21, 2023

I s Artificial Intelligence (AI) the next type of thought leader? 3 But all these tools can do is receive and process informational inputs to generate intelligent sounding (and sometimes hilarious ) content. If it speaks intelligently, writes intelligently, and looks like an intelligent being, is it intelligent?

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Integrated B2B

MARCH 23, 2020

But the specific type of brand communications I want to highlight here is thought leadership. Thought leadership is more than just a type of business communication; it’s an important competitive parameter. Leadership in times of uncertainty is vital. We need to keep our revenue streams up and sell! Think again.

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Thought Leadership Urgency Marketing Trust Marketing Custom Publishing 40

Marketing Insider Group

FEBRUARY 21, 2013

I met Liz thanks to her insightful and constructive comments on my Forbes article “ What is Thought Leadership? ” So I thought it would be great to get her views here. My 14 th nonfiction book is #Thought Leadership Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign.

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B2B Marketing Directions

OCTOBER 7, 2018

There's no longer any doubt that thought leadership content is having a major impact on B2B buying decisions. Research studies have confirmed that business buyers are consuming more thought leadership content , and that it affects decisions at every stage of the buying process.

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Hinge Marketing

MARCH 1, 2017

In this video blog, Lee Frederiksen addresses the differences between the two similar concepts, thought leadership and content marketing. That is ‘What’s the difference between thought leadership and content marketing?’. Thought Leadership vs. Content Marketing. But that can be a very intimidating process.

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Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition. Benefits of Lead Nurturing.

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Scoop.it

OCTOBER 17, 2019

X tips on building your thought leadership with content marketing. If you’re ready to infuse more thought leadership into your content, here are some fundamental tips to get you started. By adding thought leadership, you add your own voice, experience, and values. Choose your angle. What do you believe in?

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Buzz Marketing for Technology

FEBRUARY 23, 2009

Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. But creating Thought Leadership is not so easy. But Quality writing and Quality writers are hard to find – You don’t see very many schools offering – Thought Leadership for Tech Firms 101.

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B2B Marketing Directions

JULY 29, 2018

It's now clear that thought leadership content is having a major impact on B2B buying decisions. Several recent studies have confirmed that business buyers are consuming more thought leadership content , and that thought leadership affects decisions at every stage of the buying process.

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