Martech

OCTOBER 23, 2023

The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. To keep up with new opportunities and strategies amid all the disruption, here — in alphabetical order — are the digital transformation thought leaders you need to know.

Digital Transformation 118

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 118

Marketing Insider Group

DECEMBER 8, 2020

You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Digital transformation isn’t a process that ever ends.

Digital Transformation 269

Digital Transformation Marketing AI Work Management Marketing Management 269

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience? Catch all episodes here. Episode Summary.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report. Final Thoughts.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Yes - people do abuse the term "thought leader" and it can be contrived and meaningless. So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Martech

MAY 18, 2023

However, each type of event also requires a different approach when it comes to generating and following up on those leads. Webinars and podcasts, for example, are great for delivering thought leadership and establishing your brand as an authority in your space. Business email address Subscribe Processing. Get MarTech!

Webinar Metrics 91

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 91

Adobe Experience Cloud Blog

APRIL 6, 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. We are so grateful for the time, thought, and effort invested by our incredible community of customers, partners, and developers. Click here to register for free.

Thought Leadership 111

Thought Leadership Marketo Communities Advertising Agencies 111

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. Eliminate manual processes. And we at Splash aren’t the only ones who know it.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Create a Mobile App.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. A: Digital marketing innovation will be driven by the fusion of business and technology skills within teams of marketing experts.

CMO 201

CMO Marketing AI Paid Search Agency Work Management 201

markempa

NOVEMBER 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Marketing Insider Group

MAY 5, 2021

Instead of forcing registrants to fill out lengthy forms, keep the registration process simple and straightforward. You can (and should) track user behavior throughout the event, so you can focus on simply getting participants on board beforehand. Establish Yourself as a Thought Leader. Consider Facilitating a Hybrid Event.

Planning 275

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 275

KoMarketing Associates

AUGUST 6, 2019

Because buyer personas inform digital marketers on target audience titles, roles, and industries, in particular, consider the following broader third party campaign benefits. Publication research – identification of publications that buyer personas trust and read for research, vendor information, and thought leadership.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Adobe Experience Cloud Blog

AUGUST 28, 2015

Marketing automation software empowers marketers by creating workflows to automate marketing programs, campaigns, and processes, including event management and promotion and post-event follow-up with targeted messaging that takes their persona and event attendance into account. Event Check-In Process.

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

ClearVoice

NOVEMBER 25, 2022

With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. This enables data-driven decisions in creating landing pages, registration processes, and website copy. Hybrid marketing experiences. Thought leadership videos. Product demos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Adobe Experience Cloud Blog

APRIL 6, 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. We are so grateful for the time, thought, and effort invested by our incredible community of customers, partners, and developers. Click here to register for free.

Thought Leadership 66

Thought Leadership Marketo Communities Advertising Agencies 66

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 79

SME Marketing Strategy Marketing & Strategy Work Management 79

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions. 05:59 – Introduction to the five easy steps of B2B marketing certainty.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Knowing who holds influence in the buying process enables you to tailor your messaging and marketing strategies effectively.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

PureB2B

MAY 30, 2022

A great way to get started with strategic demand generation is to look at the different marketing channels you have available. Event marketing. If you’re not focused on the long-term goal of brand awareness and thought leadership, however, your ROI will always be reactive and short-lived. Paid media. Social media.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

MAY 30, 2022

A great way to get started with strategic demand generation is to look at the different marketing channels you have available. Event marketing. If you’re not focused on the long-term goal of brand awareness and thought leadership, however, your ROI will always be reactive and short-lived. Paid media. Social media.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Also, be prepared to answer questions.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Conversica

JULY 31, 2019

These events provide Marketers and Sales teams with the opportunity to engage new prospects directly, interact with existing customers, and expand brand thought leadership through speaking sessions, analyst meetings, hands-on product demos and, of course, to learn and network with peers.

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Why get buy-in first before implementing SEO PM processes. Topic ideation.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment. Solving customer problems.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

Adobe Experience Cloud Blog

MAY 16, 2017

Here at Marketo, our field marketing is responsible for the creation and development of demand through a combination of business processes, integrated marketing campaigns, and sales tools/programs. If you thought these mistakes to avoid were helpful, this is just the start.

Multi-Touch Attribution 120

Multi-Touch Attribution Advertising Agencies Marketo Thought Leadership 120

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. Eliminate manual processes. And we at Splash aren’t the only ones who know it.

Budget Programs 51

Budget Programs Work Management Paid Search Agency Top of Funnel 51

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Event professionals can now take advantage of APIs—application program interfaces—without learning to code or hiring their own engineering staffs. APIs can customize the way each piece of technology communicates with the others, streamlining processes and making automation what it was always supposed to be: automatic.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Adobe Experience Cloud Blog

JUNE 1, 2016

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need.

Trade Show 48

Trade Show Thought Leadership Marketo Event Marketing 48

Brandpoint

AUGUST 21, 2023

Consider the following quick insights to help you select the right social media platforms for your manufacturing marketing efforts LinkedIn: Leverage the professional networking power of LinkedIn to connect with industry professionals, showcase your expertise and establish thought leadership in the manufacturing sector.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Conversica

NOVEMBER 18, 2019

This year the Conversica team is excited to sponsor and attend OpsStars , a three-day conference focused on providing quality advice and networking opportunities for Marketers, Salespeople, Revenue Operations professionals and Demand Gen leaders. Like many other Event Marketers, we are hard at work crafting our messaging, swag and experience.

Outreach 40

Outreach Practices Trade Show Best Practices 40

Adobe Experience Cloud Blog

DECEMBER 21, 2017

How will this event benefit the company 3-6 months from now? How much budget and internal resources are required to execute on this event? Who needs to be involved in the planning/promotion process? Will this be a customer event? What strategies have you used to maximize your event’s ROI? Prospect only?

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134