Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. These tidbits can be the difference between an average sale and a humongous deal.

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

MAY 7, 2021

When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal. Within this time frame, both companies had signed separate contracts with ZoomInfo. With this intro, Lyon started out strong.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Zoominfo

MARCH 4, 2018

What Is The B2B Selling Process? Throughout the sales cycle you’re getting to know a company’s decision-makers, working to improve enterprise-wide operations. Free Trial How Technology Changed The B2B Selling Process 1. Quick implementation: You can forget time-consuming installation processes.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. A Guide for 2020 #intent #zoominfo #hityournumber [link] — ZoomInfo (@ZoomInfo) April 2, 2020. It can actually be a very time consuming and expensive process. Not exactly.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Zoominfo

OCTOBER 19, 2021

There have been many eye-opening moments for ZoomInfo founder and CEO Henry Schuck during the company’s 14-year journey from startup to public company. But then in 2019, DiscoverOrg acquired ZoomInfo to expand the business. By doing so, the sales process becomes not only quicker, but smarter.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sales success comes down to one thing: your speed to connect. Combine Forces with Forms to Connect Faster.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Zoominfo

AUGUST 11, 2020

Improved Sales and Marketing Alignment: Instead of requiring prospects to cater to your sales and marketing processes, you can start to mold your strategies around prospective customers. link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. Which clients had the shortest sales cycle?

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

JULY 24, 2020

When sales and marketing don’t communicate properly, you risk broken processes and inconsistent metrics. Sales reps spend a lot of time looking for content to share with prospects, or sorting through leads that don’t necessarily meet the mark. pic.twitter.com/yc7JFFOdlA — ZoomInfo (@ZoomInfo) April 23, 2020.

Top of Funnel 301

Top of Funnel Zoominfo Paid Search Agency B2B Thought Leadership 301

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Dig deeper: 6 winning strategies to shorten your B2B sales cycle Get MarTech! Contradiction? Let’s explore.

Lead Ranking 116

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 116

Zoominfo

JANUARY 26, 2021

Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers. Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

OCTOBER 29, 2020

SMBs are looked over by sales professionals because they generally don’t have the giant budgets that enterprises do. Selling to Stakeholders with ZoomInfo. SMBs also have shorter sales cycles, which saves your sales team time and resources. How to Scale Your SMB Sales Strategy. Think of the CLV!

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Zoominfo

APRIL 5, 2023

Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans. ZoomInfo has built a combination of data scope and quality that competitors simply can’t touch.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

DECEMBER 20, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. In particular, conversational marketing helps you: Engage buyers early in the process Produce high-quality leads Accelerate the sales cycle Because conversational marketing allows your sales team to connect faster with better qualified prospects, it leads to quicker conversions.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Zoominfo

JUNE 10, 2021

This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs). Based on years of experience, ZoomInfo has built a world-class SDR team that fuels growth and provides an internal pipeline of talent. So, What Do SDRs and AEs Do?

Zoominfo 130

Zoominfo Sales Cycle Lead Ranking Paid Search Agency 130

Zoominfo

SEPTEMBER 3, 2020

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Automated emails encourage leads to move from the product research phase into the buying cycle. ZoomInfo offers a powerful tool for this messaging: Engage.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

SEPTEMBER 1, 2021

Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves. This method eliminates the huge inefficiency of setting up meetings through back and forth emails and can reduce the sales cycles up to 20%. This elicits interest and moves the buying process forward.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

Zoominfo

OCTOBER 20, 2019

Whether you’re a hiring manager, sales leader, or the CEO of a company, you know it can be difficult to identify and hire top sales talent. Although an intensive interview process can help you weed out unqualified applicants, you never really know how well a candidate is going to perform until a few weeks or even months into the job.

Zoominfo 130

Zoominfo Work Management Sales Cycle Marketing Management 130

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. This process was inefficient, time-intensive, and unpredictable. Today, sales is driven by insights. They generally make a lot of money.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

AUGUST 3, 2022

However, it’s not a simple rinse-and-repeat process across different countries, where culture and resources will differ as much as the local cuisine. When we built ZoomInfo’s global sales team, we gained some valuable insights. At ZoomInfo, tenured employees teach new hires all about our company culture, industry, and processes.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Fastest sales cycles? Bridge the Gap between Sales and Marketing.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

JULY 12, 2022

With intelligent routing, you’ll be able to eliminate bottlenecks in the lead flow process and fuel your entire sales journey with ease. This includes: Slow manual processes Manually chasing down the right information is simply not an option for efficient sales and marketing operations. And it all starts with clean data.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel High Quality Lead Lead Scoring 130

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. What is Lead Qualification?

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JUNE 10, 2021

This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs). Based on years of experience, ZoomInfo has built a world-class SDR team that fuels growth and provides an internal pipeline of talent. So, What Do SDRs and AEs Do?

Zoominfo 100

Zoominfo Sales Cycle Lead Ranking Gartner 100

Zoominfo

DECEMBER 28, 2020

Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. says Russell Van Leuven, General Manager, ZoomInfo.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

JULY 2, 2021

Lucky for you and Sarah, the process of recruiting passive candidates doesn’t have to be difficult. Check out these five techniques for cutting down your sales cycle when you’re looking for talent who isn’t looking. Time-Saving Tips for Recruiting Passive Candidates 1.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Webbiquity

JUNE 20, 2017

Data can be used to improve the account selection process by providing you with the information needed to develop an ideal customer profile (ICP). Even though you’re targeting companies, people will always be the decision makers in the buying process. Combined, this can shorten the sales cycle by nearly 50%.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Zoominfo

JUNE 13, 2018

“If you want to use social networking as a sales tool, then you must actively participate in conversations and the exchange of ideas.” – Shannon Belew. Social selling adds value all the way through the buyer’s journey – it’s a multi-touch process if your strategy is set up correctly.” – Jack Kosakowski. Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? Example of an org chart in ZoomInfo.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

AUGUST 11, 2020

Improved Sales and Marketing Alignment: Instead of requiring prospects to cater to your sales and marketing processes, you can start to mold your strategies around prospective customers. Which clients had the shortest sales cycle ? Studying your past closed-won/lost deals can help you visualize your ideal customer.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

NOVEMBER 23, 2020

I always tell him that he’s smooth and steady, and it really helped my mindset during the whole process of the sales cycle. link] pic.twitter.com/vJp5KhXXwV — ZoomInfo (@ZoomInfo) April 26, 2020. Being in sales is difficult. “The nice part about working with Tyler is he’s so even-keel.

Zoominfo 173

Zoominfo B2B Sales Sales Cycle Positioning 173

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. ZoomInfo MarketingOS Finally, ABM with data you can trust. Automated emails encourage leads to move from the product research phase into the buying cycle.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130