Zoominfo

MARCH 3, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. For a long time, it was the motto of any worthwhile salesperson. But things change.

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

FEBRUARY 27, 2021

Let’s take a look at our top 10 sales intelligence tools for your sales and marketing teams: 1. ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams. As a lead intelligence tool, Uplead provides both sales and market intelligence to gain insights into companies and individuals.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

MAY 7, 2021

When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal. Within this time frame, both companies had signed separate contracts with ZoomInfo. Now Lyon was faced with consolidating the contracts.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

AUGUST 1, 2023

According to ZoomInfo founder and CEO Henry Schuck, ensuring data accuracy is one of the greatest challenges faced by companies evaluating generative AI technologies. At ZoomInfo, we’re watching these developments closely because data quality is core to our business. Businesses in every sector and vertical are overwhelmed by data.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

OCTOBER 19, 2021

There have been many eye-opening moments for ZoomInfo founder and CEO Henry Schuck during the company’s 14-year journey from startup to public company. But then in 2019, DiscoverOrg acquired ZoomInfo to expand the business. By doing so, the sales process becomes not only quicker, but smarter. It’s an easy implementation.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sales success comes down to one thing: your speed to connect. Nurture Open Opportunities.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. A Guide for 2020 #intent #zoominfo #hityournumber [link] — ZoomInfo (@ZoomInfo) April 2, 2020. link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Zoominfo

MAY 16, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals. . Get a Demo

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

JULY 24, 2020

As the buyer journey continues to evolve, it is imperative that sales and marketing are on the same page, and prepared to adapt and adjust, together as a team. Watch as members of the ZoomInfo sales and marketing teams take on the next round of G2-crowd reviews left by real-life customers!

Top of Funnel 301

Top of Funnel Zoominfo Paid Search Agency B2B Thought Leadership 301

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Dig deeper: 6 winning strategies to shorten your B2B sales cycle Get MarTech! Contradiction? Let’s explore. In your inbox.

Lead Ranking 127

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 127

Zoominfo

AUGUST 11, 2020

link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. Which clients had the shortest sales cycle? Additionally, sales and marketing departments should collaborate during this process to ensure alignment and synchronization of strategies. Template for Building An Ideal Client Profile.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. 36% of companies have created shorter sales cycles using personas.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

APRIL 20, 2022

A more nuanced understanding of marketing’s effect on the sales cycles, a better case for increased budgets, and another step forward in the age-old struggle for better sales and marketing alignment. ZoomInfo MarketingOS Finally, ABM with data you can trust. The result? Everyone’s happy.”

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Zoominfo

APRIL 5, 2023

Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans. ZoomInfo has built a combination of data scope and quality that competitors simply can’t touch.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

JUNE 10, 2021

This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs). Based on years of experience, ZoomInfo has built a world-class SDR team that fuels growth and provides an internal pipeline of talent. So, What Do SDRs and AEs Do?

Zoominfo 130

Zoominfo Sales Cycle Lead Ranking Paid Search Agency 130

Zoominfo

OCTOBER 29, 2020

SMBs are looked over by sales professionals because they generally don’t have the giant budgets that enterprises do. Selling to Stakeholders with ZoomInfo. SMBs also have shorter sales cycles, which saves your sales team time and resources. How to Scale Your SMB Sales Strategy. Think of the CLV!

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Zoominfo

FEBRUARY 14, 2021

Fact: Nearly half of sales and marketing teams cited a lack of accurate data as a challenge. link] — ZoomInfo (@ZoomInfo) February 9, 2021. On the sales side, live data provide sales teams with prospecting insights for nurturing and converting qualified leads. Now, why is this important?

Marketing Analytics Tools 162

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 162

Zoominfo

SEPTEMBER 29, 2022

At ZoomInfo, we use conversation intelligence and call recordings through Chorus to review all our sales calls, but ultimately that’s a shortcut,” Schuck says. Product people don’t talk to customers all the time,” says Jo Zichterman, a ZoomInfo data analyst who frequently joins sales calls as a product expert.

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Zoominfo

DECEMBER 20, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. In particular, conversational marketing helps you: Engage buyers early in the process Produce high-quality leads Accelerate the sales cycle Because conversational marketing allows your sales team to connect faster with better qualified prospects, it leads to quicker conversions.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

SEPTEMBER 3, 2020

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Automated emails encourage leads to move from the product research phase into the buying cycle. ZoomInfo offers a powerful tool for this messaging: Engage.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

APRIL 29, 2021

But a more detailed set of sales scorecards can complement a leaderboard and provide AEs with a better view of achievements, said Dylan Conant, former associate chief of staff to the chief revenue officer at ZoomInfo. Think of a sales rep scorecard as a more granular report card. Source: ZoomInfo. Source: ZoomInfo.

Lead Scoring 130

Lead Scoring Lead Ranking Zoominfo Ad Building 130

Zoominfo

MAY 8, 2020

ZoomInfo’s vast B2B company database can help you find prospects that meet specific criteria. Justin uses ZoomInfo to create filtered searches that specify industry, company size, and geographical location. You can create hyper-specific company search filters in the ZoomInfo platform. Where are those companies located?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Zoominfo

SEPTEMBER 7, 2021

After seven days (or some other appropriate time period for your sales cycle ), use ZoomInfo or another data provider to identify other decision-makers at the account. Then send a follow-up sequence from the account executive.

Contacts 100

Contacts Zoominfo Sales Cycle Paid Search Agency 100

Zoominfo

OCTOBER 20, 2019

Experienced Although extensive experience certainly isn’t necessary to be a quality employee, it is important that the person you hire has a deep understanding of B2B sales, selling techniques, and different types of sales cycles. Question: How do your selling techniques change from a short sales cycle to a long sales cycle?

Zoominfo 130

Zoominfo Work Management Sales Cycle Marketing Management 130

Zoominfo

FEBRUARY 14, 2021

Fact: Nearly half of sales and marketing teams cited a lack of accurate data as a challenge. link] — ZoomInfo (@ZoomInfo) February 9, 2021 On the sales side, live data provide sales teams with prospecting insights for nurturing and converting qualified leads. Now, why is this important?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Fastest sales cycles? Bridge the Gap between Sales and Marketing.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

JUNE 10, 2021

This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs). Based on years of experience, ZoomInfo has built a world-class SDR team that fuels growth and provides an internal pipeline of talent. So, What Do SDRs and AEs Do?

Zoominfo 100

Zoominfo Sales Cycle Lead Ranking Gartner 100