Zoominfo

APRIL 5, 2023

Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans. ZoomInfo has built a combination of data scope and quality that competitors simply can’t touch.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Zoominfo

MARCH 4, 2018

What Is The B2B Selling Process? Throughout the sales cycle you’re getting to know a company’s decision-makers, working to improve enterprise-wide operations. Free Trial How Technology Changed The B2B Selling Process 1. Quick implementation: You can forget time-consuming installation processes.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

JANUARY 26, 2021

Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers. Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

SEPTEMBER 3, 2020

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Automated emails encourage leads to move from the product research phase into the buying cycle. ZoomInfo offers a powerful tool for this messaging: Engage.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

JULY 12, 2022

With intelligent routing, you’ll be able to eliminate bottlenecks in the lead flow process and fuel your entire sales journey with ease. This includes: Slow manual processes Manually chasing down the right information is simply not an option for efficient sales and marketing operations. And it all starts with clean data.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel High Quality Lead Lead Scoring 130

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? They’re not typically part of a standard, raw data offering.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. This process was inefficient, time-intensive, and unpredictable. Today, sales is driven by insights. They generally make a lot of money.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. But it’s not impossible.

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? And the only way to achieve this is through regular and effective sales prospecting. But ‘regular, consistent outreach alone isn’t enough.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

AUGUST 3, 2022

However, it’s not a simple rinse-and-repeat process across different countries, where culture and resources will differ as much as the local cuisine. When we built ZoomInfo’s global sales team, we gained some valuable insights. At ZoomInfo, tenured employees teach new hires all about our company culture, industry, and processes.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

MAY 7, 2021

We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal.

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. ZoomInfo MarketingOS Finally, ABM with data you can trust. Automated emails encourage leads to move from the product research phase into the buying cycle.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SalesIntel

MAY 26, 2023

With SalesIntel’s unlimited data plan, sales teams are no longer confined by using ZoomInfo credits. How You’re Hindered by Restrictive Credits While ZoomInfo is a popular tool for sales and marketing teams, its credit-based system for accessing data can limit your growth and be expensive.

Zoominfo 52

Zoominfo Marketing Automation Services Account Based Marketing Paid Search Agency 52

Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Sales reps often reach out to several prospects at once when they log into their social media accounts. Alternative: Personalize your outreach. How to Shorten Your Sales Cycle With Social Media.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Although marketing and sales alignment starts at the top, it can’t just stay there.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

JULY 1, 2021

Whether or not it progresses through the funnel depends upon what kind of inbound leads you’re attracting, as well as the lead qualification process that happens once they enter the sales funnel. Refine and Repeat: The Lead Qualification Process is Ongoing Inbound lead qualification isn’t just a one-and-done process.

Lead Qualification 100

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 100

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? So make CRM hygiene maintenance a part of your sales and marketing strategies!

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019 Take Atlatl Software , a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. ZoomInfo MarketingOS Finally, ABM with data you can trust. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Who is most likely to buy and when? Where are they in the buyer’s journey right now?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

FEBRUARY 17, 2021

Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Guidelines for cold outreach may vary by company and department, but every organization must follow SEC regulations. What are the Rules on Cold Calling?

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Zoominfo

OCTOBER 5, 2021

An ICP can inform your entire sales and marketing strategy, from content creation to advertising to sales outreach, by answering these questions: What type of messaging resonates with your best customers? Shorten sales cycles by reducing time in the awareness stage of the buyer’s journey. Get a Demo 2.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100

Hubspot

JULY 3, 2020

Here, we'll break down the steps of how to put ABM mapping into practice within your organization and implement the right process to make it happen. It's essential to consider buyer roles as it relates to the buying process, not a functional title. What is Account Mapping? Buyer roles to be considered include: Decision Maker.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Zoominfo

JUNE 16, 2021

But the very first step, he insisted, was creative outreach. When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. The more information you can learn about your prospects, the more you can personalize your outreach. Sure enough, he responded. Take advantage of your company name.

Ideal Customer Profiles 130

Ideal Customer Profiles Outreach Opt-out B2B Sales 130

Zoominfo

OCTOBER 8, 2019

We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. The information within a Customer Insight Report should focus on the thought process and the decision-making process of key C-level executives.

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

The ABM Agency

APRIL 10, 2023

This process involves conducting thorough research on potential target companies and recognizing key decision-makers within these organizations. Additionally, you may also use ZoomInfo, DiscoverOrg , or similar tools that provide detailed contact information for professionals within specific organizations.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Zoominfo

MARCH 5, 2018

The benefits of using buyer personas are well-documented ( source ): 36% of companies have created shorter sales cycles using personas. For this reason, it’s critical that sales and marketing departments agree on a shared set of buyer personas. Instead, buyer persona creation should be a collaborative process.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

OCTOBER 22, 2021

A conventional business development representative will evaluate your company’s current buyer personas , assess where they can be found, and begin the process of lead generation. Sales converts those qualified leads from your business devs into transactions. Hire sales representatives who have hunger and determination.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. Key Components of L2RM: Sales funnel. What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 7, 2023

Outbound sales are when your reps identify and proactively reach out to potential customers who might be interested in buying your product or service. One example of an outbound sales tactic is the triple touch process , where reps work to connect with prospects through a series of personalized messages. Get creative!

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Zoominfo

JUNE 16, 2021

But the very first step, he insisted, was creative outreach. When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. Use as many variables as possible The more information you can learn about your prospects, the more you can personalize your outreach. Sure enough, he responded.

Ideal Customer Profiles 100

Ideal Customer Profiles Personalization Outreach Opt-out 100

Zoominfo

OCTOBER 8, 2019

We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. The information within a Customer Insight Report should focus on the thought process and the decision-making process of key C-level executives.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130

SalesIntel

FEBRUARY 9, 2023

The sales benefits of B2B data or sales intelligence platform ranges from increased leads to targeted segmentation, faster audience buying intent identification, and greater outreach personalization. Every organization should incorporate four key B2B data types in its sales and marketing plan.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

NetLine

OCTOBER 30, 2023

Misalignment between sales and marketing. Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.” Siloed teams face multiple problems, like inaccurate lead scoring and missed opportunities on target accounts.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93