SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Zoominfo

DECEMBER 28, 2020

Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.” says Russell Van Leuven, General Manager, ZoomInfo.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

NetLine

OCTOBER 30, 2023

Misalignment between sales and marketing. Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.” Siloed teams face multiple problems, like inaccurate lead scoring and missed opportunities on target accounts.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Zoominfo

JANUARY 26, 2021

Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers. Long Sales Cycles: Enterprise companies are big and they want to make sure they are getting best-in-class solutions.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

DealSignal

OCTOBER 26, 2022

Traditional aggregators will purchase and compare data from multiple sources a couple of times a year, with no verification process in place – InsideView, Lusha, and Hunter fall into this category of data platforms providers. All of these different data points – or intent signals – signify certain points of interest to your audience.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Valasys

APRIL 3, 2023

To forecast buyers’ intentions, other tools employ predictive analytics. This selection has been compiled by us for you: Bombora Zoominfo Aberdeen PriorityEngine Reverberation B2B Purpose How is intent data collected? The average B2B sales cycle is upwards of 4-6 months.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

AUGUST 23, 2022

In a recent survey of 1,000 B2B decision-makers, researchers at Gartner determined that 29% of B2B buyers who identified as Baby Boomers (born between 1946 and 1964) preferred a digital sales process, compared to 54% of Millennials (born between 1981 and 1994).

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. New Customers: Using “Search” as Buyer Intent Signal.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

AUGUST 16, 2021

Sales is a long, complicated process that drains energy from any salesperson. This not only slows down your sales personnel, but it also slows down the sales process. That is why sales intelligence tools are so important to sales teams and businesses today. However, this does not have to be the case.

Sales Management 52

Sales Management Top of Funnel Bombora InsideView 52

The ABM Agency

APRIL 30, 2023

Shortened Sales Cycles d. Enhanced Sales and Marketing Alignment e. The four pillars of ABM include identifying target accounts, leveraging data-driven insights, crafting tailored content for each account, and ensuring seamless collaboration between sales and marketing teams throughout the process.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

The ABM Agency

APRIL 30, 2023

Data Collection: Gather data on your target accounts from various sources like CRM systems or third-party platforms like ZoomInfo. Faster Sales Cycles: ABM tactics help align sales strategies and marketing efforts, enabling your team to close deals more quickly by addressing the unique needs of each account.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52