SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. This emphasizes the critical need to identify sales-qualified leads primed for conversion.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Binary Demand

FEBRUARY 26, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. They dive into a sea of data sources – websites, social media, and emails – sculpting nuanced prospect profiles for laser-focused engagement. But AI’s influence doesn’t stop there.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. These visitors have already shown they have some kind of interest in your business by clicking through to your content so now you have to convince them to stick around for longer. Show social proof. Landing Page A/B Testing.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Scoop.it

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Optinmonster

DECEMBER 27, 2023

Are you struggling to improve your website conversion rate? If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. How Does Scarcity Marketing Work? Healthcare costs in a free market economy like the U.S.

Examples 78

Examples Conversion Urgency Marketing Amazon 78

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Let’s look at an update. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. In B2B, segmenting by company size, industry and revenue can be pivotal.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Top Rank Marketing

OCTOBER 17, 2023

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. This new study highlighted the challenges marketers face with webinars as well as their potential. During the Webinar: Focus on engagement.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. This explosion of options has revolutionized media planning.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Brandwatch Marketing

JANUARY 29, 2024

Our social media marketing guide will get you going on that front. LinkedIn is obviously a prime place for this. Unsurprisingly, our social posts and content do well there as our product and target customer fit. They’re not exactly primed to start considering whether their company needs a social listening solution.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Our social media marketing guide will get you going on that front. LinkedIn is obviously a prime place for this. Unsurprisingly, our social posts and content do well there as our product and target customer fit. They’re not exactly primed to start considering whether their company needs a social listening solution.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. The strength of a buyer’s intent can be gauged through the types of content consumed.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

JULY 10, 2023

However, an AI-driven website (hah!) Think social media management, marketing briefs, email campaigns and, of course, content. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. That’s right.

Marketing AI 131

Marketing AI Paid Search Agency Trends Copyright 131

Rev

MAY 31, 2023

It’s the common thread running through every marketing program and tactic. As a marketer, you likely depend on a variety of channels to generate leads, from online ads to trade shows and everything in between. Increases sales efficiency: Lead management primes leads and increases the efficiency of the sales process.

Sales Management 78

Sales Management Lead Management Lead Scoring Lead Ranking 78

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. It’s almost as if we’re not only looking at content, we’re experiencing it. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. What Is Gamification in Marketing?

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Go Beyond SEO

JANUARY 25, 2024

The reality of the modern internet era dictates that visibility is the currency of growth, and it’s here that SEO Consultant services—encompassing keyword research, on-page optimization, link building, and bespoke content creation—become indispensable. The assertion stands strong: are SEO consultant services worth it?

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Binary Demand

FEBRUARY 27, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. They dive into a sea of data sources – websites, social media, and emails – sculpting nuanced prospect profiles for laser-focused engagement. But AI’s influence doesn’t stop there.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Let’s get going! Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Brandpoint

MAY 3, 2023

However, with so many manufacturing websites out there, it can be challenging for companies to stand out from the crowd. That’s where a well-designed website comes in. Let’s explore six manufacturing websites that have taken website design to the next level. 6 of our favorite manufacturing websites 1.

Design 62

Design Marketing Websites Examples Best Practices 62

SmartBrief - Marketing

SEPTEMBER 18, 2023

To sell on your direct-to-consumer website, you advertised on the rest of the internet. Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. What is FOMO Marketing?

Examples 107

Examples Urgency Marketing Planning Trigger Marketing 107

EveryoneSocial

SEPTEMBER 16, 2022

If you’ve ever wondered how Amazon Studios & Prime Video tackles recruiting in Brazil and LATAM, then this episode of Social At Scale is a must-listen. Leveraging social for hiring in the entertainment industry, Fernanda Martins has been a Senior Recruiter at Amazon for over a year and a half now.

Amazon 52

Amazon Top of Funnel Social Media Sales Qualified Leads 52

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Website traffic. Share of voice compares your brand’s market share on social to its top competitors.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Only B2B

OCTOBER 3, 2023

In the ever-evolving landscape of B2B marketing, where competition is relentless, and digital marketing strategies continuously shift, the importance of Marketing Qualified Leads (MQLs) stands out like a guiding light. Generating More Qualified Leads with MQLs: A Pathway to B2B Success What Is Marketing Qualified Leads (MQLs)?

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62