websites Press Related Topics 
B2B Marketing Traction
JULY 20, 2012
Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? We’ve developed websites with open source platforms Word Press and Joomla and have considered Drupal. In most cases, I recommend open source.
B2B Marketing Traction
FEBRUARY 6, 2012
When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. But what is really happening once a prospect lands on your B2B website? Here are some of reasons visitors to your website don’t trust you: 1. Your website has no photos or bios of your employees.
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B2B Marketing Traction
AUGUST 27, 2010
On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! 96% of journalists use corporate websites when conducting online research. Do you want your website to be old and outdated or new and fresh?
B2B Marketing Traction
JULY 31, 2013
If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Links In Press Releases Should Use Nofollow Like Paid Links (Search Engine Land). Google Penguin 1.0 Google Penguin 1.0
B2B Marketing Traction
SEPTEMBER 16, 2011
One reason for bad writing is that too many marketers leave their website content up to their web developers. Nothing against web developers, but they have a job to do: get that website done (so they can bill for the project) and drive traffic to the website. But, there is nothing worse than a poorly written press release.
B2B Marketing Traction
AUGUST 15, 2011
Here are eight content ideas for your Facebook page posts: Press releases – company news with a link to the release can stream into your Facebook wall. Automate this by linking a press release feed from your online service. You are distributing press releases online, aren’t you? Links to new content on your website.
B2B Marketing Traction
AUGUST 23, 2010
.” It’s all well and good to have text, meta tags and even photos with alt tags about flat springs on your web site, but it’s even better if you have written a blog entry, produced a video, sent out a press release, even recorded a podcast about these parts. How many podcasts, blog entries, press releases, articles, etc.?
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