Paul Gillin

OCTOBER 19, 2011

Dentoola consulting gives away reports on how to apply social media in the dentistry profession. You can exchange a like for a customized press release at Hunter PR. Think of a digital asset you can create that has zero marginal expense. The Animal Print Shop gives away desktop wallpaper.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

AUGUST 1, 2013

You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people. Even then, most are struggling to find the skills needed to analyze the deluge of unstructured data like voice, video and conversations in social media.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JUNE 22, 2012

Press release/summary of results. Overall, there’s a lot of good news for marketing in this research. It establishes that companies that expand the role of marketing beyond mere messaging are seeing better business results. That’s a good thing, right? The State of Marketing: 2012 IBM Global Survey.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

MAY 27, 2010

They are both the oldest form of social media and also the newest. The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples. Communities are the convention centers of social media.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

DECEMBER 1, 2010

I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries. This is old-media thinking. I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries. This is old-media thinking.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 9, 2012

The service is particularly popular with professional communicators, journalists, marketers, technology professionals and social media enthusiasts. Dell Computer, for example, monitors about 25,000 messages per day in social media, most of them from Twitter, says Richard Binhammer of Dell’s social media group.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

SEPTEMBER 6, 2011

In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. Schwartzman pressed Berry hard on shortcomings in the Klout methodology, and her responses were a weak defense.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. These include press mentions, speaking invitations and performance on customer satisfaction surveys.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 4, 2014

Blogging is one of the oldest forms of social media and is not generally considered a high-growth field. In a press release , the company summarized its methodology this way: “DeskAlerts asked businesses around the US a single question: what would inspire you to create a corporate blog? ” Holy cow! I e-mailed Ms.

Research 50

Research Lead Scoring Lead Ranking Validation 50