Press, Social Media and Web 2.0 - B2B Marketing Zone

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media.

Social Media

Social Media Social Marketing B2B Marketing Marketing & Strategy

Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Marketing Insider Group

MARCH 8, 2011

But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. Since then, Kristin has moved to covering social media and Web 2.0 This is no easy task.

Press

Press Social Media PR Media

Web3 Startup Hiring Survived the Pandemic. Is This the End?

Zoominfo

JUNE 28, 2022

If the original incarnation of the Internet was Web 1.0, and the advent of social media was Web 2.0, then decentralized web technologies — commonly referred to as “Web3” — represent the next major shift in how people might soon access the web and online experiences. Like the giants of Web 2.0

Startups

Startups Web 2.0 Digital Asset Management Work Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Five Lessons From the Web 2.0 Summit

Paul Gillin

DECEMBER 1, 2010

I had a chance to attend the recent Web 2.0 Unless [publishers] embrace Web redundancy as a strategy, all those extraordinary words will continue to live in the remote continents of the unlinkable,” he said. I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries.

Web 2.0

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media? Track results.

Social Media

Social Media Social Marketing Media Planning

Social Media & SEO: Are You There Yet?

B2B Marketing Traction

DECEMBER 1, 2011

When will you see results from social media and SEO? Up to three months for social media messaging traction. Post and comment on social media platforms. Send out optimized press releases online. How long did it take you to get SEO and social media results? It takes time.

Social Media

Social Media SEO Media Marketing Analytics Tools

How Businesses Can Market Like Beyoncé

B2B Marketing Traction

DECEMBER 30, 2013

This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes.

Web 2.0

Web 2.0 Planning Business Advertising Agencies

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

OCTOBER 8, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. The web site shows their TV ads.

Gartner

Gartner Social Media Social Marketing Planning

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

OCTOBER 6, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. The web site shows their TV ads. New media and Web 2.0

Gartner

Gartner Social Media Social Marketing Planning

Social Media: Leverage Technology, But Be Human!

B2B Marketing Traction

OCTOBER 20, 2010

Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton ! This is social media not robot media !

Social Media

Social Media Media RSS Twitter

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing?

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Maybe not so much. What is it for? Who is our target? What is our goal? What are our objectives?

Social Media

Social Media Planning Work Management Social Marketing

Social Media, Smocial Media

Wondering Out Loud

NOVEMBER 13, 2009

If you’ve ever stood in front of an executive and spent precious time explaining why they needed be involved in social media you have. . CwhateverO and begin to pontificate on the beauty of Web 2.0 And social media is not, repeat not a strategy. That’s it. Nothing more, nothing less.

Social Media

Social Media Media Web 2.0 Public Relations

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry. Not so fast!

Social Media

Social Media Social Marketing Media Planning

Social Media: Signs your prospects want to hear from you

Adobe Experience Cloud Blog

APRIL 29, 2009

Don’t ignore your customers and prospects by ignoring Social Media. When I am speaking about marketing automation and social media, I often hear marketers, executives, and customer service managers talk about how social media is not relevant to their particular brand or industry.

Social Media

Social Media Web 2.0 Media Social Networks

How to Create a Cool Social Media Email Signature

WebMarketCentral

AUGUST 26, 2009

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A A growing number of Web 2.0-savvy A growing number of Web 2.0-savvy

Social Media

Social Media Web 2.0 Media Tagging

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

I had classes on those old typewriters and you had to press each key really hard. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

Are you solving the harder but more pressing issues faced by your company? Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Business

Business Peer-to-peer Web 2.0 Customer Satisfaction

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks

Social Networks Lead Ranking Lead Scoring Web 2.0

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Analytics is the new marketing creative!

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Business Blogging

Business Blogging Optimization Web 2.0 Business

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

APRIL 22, 2009

The emergence of social media has dramatically changed the role of public relations. As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed. and private conversations, which could be informal.

PR

PR Social Media Web 2.0 Media

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Budget Programs

Budget Programs Education Marketing Budget Lead Ranking

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Try These Traditional Tactics Now Integrating Social Media and Search How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing

B2B Marketing Top of Funnel Paid Search Agency Content Marketing

Social Media ROI vs. RONI

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias.

Social Media

Social Media Paid Content ROI Media

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Until there’s a clear “owner”, a task won’t get done.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Slides can be seen below. United States License. United States License. Theme: Contempt by Vault9.

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media

Social Media Social Marketing Web 2.0 Forrester

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. army’s “Be All You Can Be” campaign?

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Leave a Comment { 1 trackback } Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Please share with your friends and followers: Related posts that may interest you: High-Performance Email Marketing for Attracting and Engaging Industrial Buyers Social Media with Email Marketing – is it the Super Combo?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Google Analytics is not specifically set up to measure social media activity but you can modify it by adding a free plugin like Social Media Metrics.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

A Social Media Strategy for B2B Marketers

Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Webinars

Trending Sources

Web3 Startup Hiring Survived the Pandemic. Is This the End?

Webinars

Five Lessons From the Web 2.0 Summit

How to Integrate Social Media into Your B2B Marketing

Social Media & SEO: Are You There Yet?

How Businesses Can Market Like Beyoncé

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Social Media: Leverage Technology, But Be Human!

Social Media and B2B Marketing Do Pair Well

Social Media with Email Marketing – is it the Super Combo?

Why Social Media Is Not For Everyone « The Effective Marketer

Social Media, Smocial Media

Have Digital Marketing and Social Media Killed the Industrial.

Social Media: Signs your prospects want to hear from you

How to Create a Cool Social Media Email Signature

The Twofold Benefit of Optimizing Marketing Content

Focus on Content in B2B Marketing

What Trigonometry Has to Do With Marketing?

Whatever Happened To The Business Case

The Challenges in Adoption of Marketing Technology « The Effective.

Business Value of Social Networking

How Relevant Marketing Content Helps B2B Branding

The Role of B2B Marketing is Shifting from Lead Generation to.

A Blogging Style to Call Your Own

Optimizing Your WordPress Business Blog

101 Tips from 50 Small Business Bloggers

Social Media Relations vs. Traditional PR Skills

The Distribution Trap – How Innovations Become Commodities

Generating More “Educated Leads” on a Small Budget

The 4 Most Common Mistakes in B2B Content Marketing

Social Media ROI vs. RONI

Creating Relevant B2B Marketing Content: Walk the Talk

effective marketer principle 4: take responsibility for decisions

Top 10 Clichés to Avoid in B2B Marketing Content

Choosing an Email Marketing Software « The Effective Marketer

Best of 2009 (So Far): Social Media Marketing, Part 3

How to Make Your Business Blog Be All It Can Be

Deconstructing the Four Stages of the Industrial Buy Cycle

Variety of Content is the Key in the Early Stages of the.

Are You Creating Irresistible Offers with Your Email Marketing?

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial and B2B Customer Engagement Simplified

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