Martech vendors need to engage year-round, not just at renewal time
Martech
AUGUST 25, 2023
It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). ” Dig deeper: Real Story on MarTech: Is that vendor a zombie? .” “No health check. Why we care.
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