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Consumer research differentiates brands this holiday season

Martech

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

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The Psychology of Viral Content

Contently

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. The result? Nearly 1,300 press mentions and more than 100,000 social shares.

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How to Make News Content Viral Using People-Based Marketing

Webbiquity

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Value of Virality through PPC. The most important technique to date is through people-based marketing.

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The past, present, and future of content marketing- in 500 words

Biznology

And since the past is perfect, the present can never measure up. Yes, in the good old days you had previously unheard of brands like BlendTec or (more recently) Dollar Shave Club going viral. But “going viral” – which is another way of saying “killing it on the reach metrics” – isn’t necessarily all it’s cracked up to be.

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6 Viral Video Marketing Examples That Will Never Get Old

Hubspot

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

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Research Integrity: The Achilles Heel of Content Marketing

Marketing Craftmanship

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. Research integrity was an issue long before the internet became the platform for content marketing. Our very thin D&O liability research was a rare and risky exception…and perhaps a sign of things to come.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. A plus side to Exploding Topics is that it uses human researchers to analyze the data and weed out irrelevant topics as well as discover meta trends. Also, make sure you use Google Trends alongside other marketing tools.

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