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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. Share this on Technorati.

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See into the Future of Search Engine Marketing at SMX West 2017

QuanticMind

The event will include three full days of discussions and panel presentations. To share more insights on search engine marketing and tackle any questions you may have, visit our booth at #204. For more discussion on the top issues in the world of search engine marketing, please join us at SMX West in San Jose this March.

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Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

KoMarketing Associates

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. Planning a Demand Gen Campaign A successful B2B demand generation campaign in the medtech industry starts with a nuanced understanding of the target market.

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

And when asked to rate the effectiveness of their organization’s use of content marketing, only 30% say they are effective with B2B Content Marketing , which is down from 38% last year. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

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A Guide to the Decision Stage of the Buyer’s Journey

Stevens & Tate

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. During the decision stage, they will be doing research into the products and services that they are considering as a solution to their pain point.

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A Guide to the Consideration Stage of the Buyer’s Journey

Stevens & Tate

At this point, you will want to explain what types of solutions will help with their specific problems as well as what their options are and present your products and services as a potential solution. She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web.