Navigate the Channel

JULY 24, 2023

Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the business-to-business (B2B) environment is defining the customer accurately.

Product 65

Product Ad Building Planning CRM 65

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. Reduce production costs.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation. The Product / Topic Segment.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Vision Edge Marketing

OCTOBER 12, 2021

You’ve identified a new segment for growth. Here’s why this research step is growth-critical, product adoption, and how to do it. Here’s why this research step is growth-critical, product adoption, and how to do it. Why Should You Consider Product-Market Fit Before Selling into a New Market? Prepare for the conversation.

Validation 265

Validation Work Management Marketing Management Paid Search Agency 265

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . We’ve been talking a lot lately about just how important segmentation is. Our videos and segmentation blogs are proof of that. What Is Segmentation?

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

seo.co

MAY 11, 2021

This is best done through a process known as market segmentation. In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Kaon

DECEMBER 15, 2015

Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. Frequently, this individual content doesn’t clearly differentiate their products/solutions correctly, making it difficult to create consistency within the brand.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

FunnelEnvy

MARCH 17, 2020

Segment is a very popular CDP (customer data platform) that specializes in unifying data sources in real-time across your digital touchpoints and with your ever growing marketing technology stack. And what really makes Segment so powerful is its 300+ API integrations with top marketing technology platforms. That’s it!

Segmentation 59

Segmentation Personalization Ideal Customer Profiles API 59

Choozle

FEBRUARY 5, 2020

Adding retargeting to your digital advertising campaigns ensures you continue to be present in their buying journey. So much so that when a prospect sees a retargeting ad, there’s a 70 percent chance that they’ll purchase your product over your competitor’s. Budgeting and segmentation.

Segmentation 54

Segmentation Allocation Campaigns Top of Funnel 54

flux.la

JUNE 30, 2020

The following are some of the questions you would needto solve before starting a marketing campaign: Who do I want to buy my products? Where can I ship my products? In this article, let us focus on a strategy that would help you answer the question of who you want to buy your products. Categories of market segmentation.

Segmentation 52

Segmentation Planning Psychographics Opt-out 52

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Lack of segmentation! The data you have in your CRM is general, and email segmentation helps you to divide your subscribers into small groups based on demographics, similar traits, or behaviors.

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact. What are their interests, needs, or pain points that your product or announcement can address?

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Smarte

MAY 5, 2023

Sales productivity refers to the efficiency and effectiveness of the sales process. It is more crucial than ever to increase sales productivity in the fast-paced business world of today. In this article, we will explore effective ways to boost sales productivity. Proper Training. Training is a broad concept.

Product 52

Product Tips Work Management Ad Frequency 52

ClearVoice

JANUARY 25, 2021

Why do we tend to recall the past more fondly than the present? We will examine how a luxury brand meets its demographic segmentation by playing up to the nostalgia effect. In what ways is nostalgia effect trying to persuade you to think about the product? This cognitive bias is when people see things as better than they were.

Effectiveness 78

Effectiveness Training Demographics Positioning 78

Marketing Insider Group

APRIL 10, 2023

You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. Smaller ecommerce businesses might spend less in absolute terms, but their PPC intensity is likely higher since they rely heavily on targeted searches to drive traffic to product listings.

PPC 281

PPC Paid Content eCommerce Allocation 281

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

The Point

OCTOBER 11, 2022

What are the most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization? Marketers are better off segmenting messages and campaigns by 2-3 key personas. Buyers want information of value that isn’t just a list of reasons to buy your product. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Martech

MARCH 19, 2024

trillion in annual global productivity. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. Use genAI to create images of new products and features to rapidly test them on customers. Customer personalization and engagement.

Marketing AI 97

Marketing AI Conference Generation Loyalty 97

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Top Rank Marketing

APRIL 22, 2024

Advanced behavior-based segmentation Traditionally, marketers have relied on demographic attributes to create segments, with a reliance on third-party data. Generative AI algorithms can take a more nuanced approach by analyzing customer behavior to identify segments that are likely to convert given a specific intervention.

Lead Ranking 84

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 84

Martech

FEBRUARY 23, 2024

By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests. Product and service tagging.

Digital Asset Management 95

Digital Asset Management Personalization Enterprise Management Tagging 95

Seismic

MARCH 16, 2022

If you’re reading this, it’s safe to assume that your sales reps aren’t as productive as you’d like them to be. You’re not alone: sales productivity is a challenge in every organization. In fact, sales productivity is a top business challenge for 65% of B2B organizations. What is sales productivity? Check them out below!

Marketing AI 52

Marketing AI Product Marketing & Strategy Work Management 52

Biznology

MARCH 12, 2014

Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. Special presentation sponsored by BarnRaisers, GaggleAMP, MENG (NJ Chapter), onDemandCMO, and Unison.

Segmentation 80

Segmentation Advertising Agencies Paid Search Agency Content Marketing 80

ANNUITAS

OCTOBER 27, 2023

What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Biznology

DECEMBER 6, 2021

It is video and, consciously or not, people expect videos to be like TV, with some level of professional production quality. Ease of production. The presenters in video messages are likely to be subject matter experts or salespeople who may not feel comfortable on camera. There’s time to rehearse and polish each segment.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Zoominfo

FEBRUARY 25, 2021

Five percent of respondents planned to increase webinar production in 2020. Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. Decide which customer segment (e.g., industry or role) you want to attract to your business and product.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Martech

JANUARY 19, 2024

The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. Product recommendations. Segmentation and targeting. Look for the ability to segment your audience based on criteria like demographics, behavior and preferences. Drip campaigns. Abandoned cart emails.

Email Marketing 124

Email Marketing Automation Tools Planning 124

Heinz Marketing

SEPTEMBER 5, 2023

Segment with Precision Just like prospects, not all customers are the same. Before creating your post-sale email game plan, segment your customers and individual users based on industry, company size, usage scenarios, and pain points. This approach empowers you to serve bespoke content that strikes a chord with each segment.

Practices 117

Practices Planning Best Practices Paid Search Agency 117

Biznology

SEPTEMBER 18, 2015

And since the past is perfect, the present can never measure up. I’ve never bought a product from either of the companies, nor have I recommended the product to anyone even as I’ve recommended the videos. The Present. The post The past, present, and future of content marketing- in 500 words appeared first on Biznology.

Viral Marketing 80

Viral Marketing Content Marketing Content Paid Search Agency 80

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services.

Marketing AI 107

Marketing AI Allocation Generation Planning 107

Contify

AUGUST 25, 2020

Key topics on the agenda include: Empowering your C-suite, sales, marketing, and product teams with actionable insights by integrating primary and secondary research. About Contify Contify offers an AI-enabled Market and Competitive Intelligence solution that tracks information on competitors, customers, and industry segments.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

Biznology

JUNE 23, 2021

Much lower production costs. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”. You can start creating new marketing videos and demos with segments that are easy to excerpt.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Martech

NOVEMBER 14, 2023

Reverse engineer segmentation Customer segmentation is something marketers frequently do to improve marketing automation and make sure the right messages are sent to the right group of customers. Too often, marketers break down their customers into segments by role or demographics. Try the reverse-engineering approach.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Advertising Agencies 115