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Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. Ever booked an Uber and had to pay twice the price you were expecting to? Guest post by Amanda Greenwood.

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How to transform customer experience with AI

Martech

Dynamic pricing to ensure competitive pricing strategies based on demand, market conditions, etc. Journey mapping assistance to understand the journey, identify pain points, optimize processes and more. Journey orchestration to optimize the experience. In the end, these things also benefit customers. The end result? Get MarTech!

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The 4 Best Responses to "I Need a Better Price"

Hubspot

When a buyer and seller don’t align on price, you might guess the sale won’t go through. In the 1970s, researchers studied the effect of seller ability to deviate from list price. They suspected sellers with higher pricing authority would close better deals. Sellers setting a precedent for price concessions.

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The B2B case for retention marketing: 7 key tactics

Martech

The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. However, we know that robust customer service significantly contributes to customer retention and, by extension, to long-term profitability. A need to avoid price wars.

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How to Use a Fast Break Strategy to Create Scoring Opportunities

Vision Edge Marketing

Competitors making a bad pricing decision, moving too quickly or too slowly into a segment, or launching a new product too early or too late illustrate this idea. In business, it could be an aggressive marketing campaign, launching a new line of products, or changing up pricing. What do you hope to achieve with the competition ?

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Is Your Website Making Your Prospects Hate You?

Biznology

Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month, even though I was committed to them for the length of the contract without an “out” — even if I didn’t like the changes.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. We are not the low-price leader.) We do this by asking past, present and future questions - i.e. “ How did you use to do this? ” (Past), “ How do you do this now ?”