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The New Rules of Social Marketing and PR

Convince & Convert

Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition. David’s book, “The New Rules of Marketing & PR, 5th Edition” Periscope. In This Episode.

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Valeria Maltoni wrote a blog post on her experiences with Skype. She had an issue using Skype on an important family call on Christmas and tried to get it resolved. Skype customer service responded to her quickly on Twitter. Set the right expectations. Valeria expected the issue to be resolved instantaneously (like Twitter).

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Top tips for remote media interviews

Canadian Marketing Association

With the shift towards more remote work during COVID-19, members of the media are increasingly relying on virtual interviews through platforms such as Skype and Zoom, as well as live or pre-recorded phone interviews to replace the in-person experience. Remote broadcast interviews (Via Skype, Zoom, etc.). Pick the right setting.

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26 Animated Logos to Inspire Your Own

Hubspot

If you don’t believe me, let the exploding Skype name speak for itself. These logos are so sleek and pragmatic, they’ll likely inspire you to beg for a redesign of your own company logo. Image courtesy of Oleg Turbaba. Image courtesy of Pivotal. Image courtesy of JustCreative.com. Image courtesy of JustCreative.com. Image courtesy of Mucho.

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How Sexy Hair Blends Instagram and E-Commerce

Convince & Convert

With a wide variety of PR experience, from non-profit to ad agency to political campaigns, Glenda brings a unique perspective to social for a product like Sexy Hair Concepts. If you could do a Skype call with any living person, who would it be? Hair for All.

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

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A Very Special Social Pros: Announcing Your New Co-Host!

Convince & Convert

At that point he would have said that PR was smoke and mirrors and would prefer a 30-second ad with a call to action any day. But then he crossed over from advertising to PR, and after eight years at Ketchum, “I had a completely different respect and understand of not just PR but how both advertising and PR were coming together.”

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