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Why Agencies Get Fired so Often

Convince & Convert

This episode was nearly named “How to Systemize Your Creativity” but the conversation around the revolving door of agencies was too good to pass up! Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. Agency Management Institute. In This Episode.

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The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. The era of agency specialization is well and truly upon us. One byproduct of agency specialization is a loss of geographic proximity.

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How Sexy Hair Blends Instagram and E-Commerce

Convince & Convert

With a wide variety of PR experience, from non-profit to ad agency to political campaigns, Glenda brings a unique perspective to social for a product like Sexy Hair Concepts. If you could do a Skype call with any living person, who would it be? Hair for All.

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Should other agencies follow suit? Have PR practitioners benefitted?

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A Very Special Social Pros: Announcing Your New Co-Host!

Convince & Convert

.” After graduating from the University of Tennessee in 1994 when “there really was no internet yet,” Adam began his career at an advertising agency. At that point he would have said that PR was smoke and mirrors and would prefer a 30-second ad with a call to action any day. See you next week!

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How to Overcome the Challenges of Managing a Remote Agency

Hubspot

Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There are certainly challenges and obstacles associated with managing a remote agency team, not to mention the potential for hidden impact on company culture and productivity.

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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

The team should ideally consist of a few executive members and in-house PR or marketing people. It helps to work with a PR agency in case the in-house personnel doesn't have this kind of experience. To conduct meetings, they largely rely on communication apps like Slack or Skype and Zoom for video conferencing.