Contently

APRIL 20, 2023

With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important? Organic traffic refers to traffic that comes from search engines or other sources without direct payment.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

seo.co

NOVEMBER 1, 2021

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Keyword Search Volume Overview. Keyword search volume refers to how many searches for a specific keyword phrase on a search engine over a specific time period.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Go Beyond SEO

APRIL 23, 2024

Invest in search engine optimization (SEO) to improve your online visibility and attract organic traffic. Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Use targeted ads, contests, or promotions to drive traffic to your website and capture leads.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Valasys

JANUARY 31, 2024

Why stop at organic search when you can also expand your efforts to sponsored search? PPC stands for “pay-per-click,” an internet advertising model in which companies are charged a fee whenever one of their adverts is clicked. PPC is critical for influential brands since it generates sales.

PPC 40

PPC Advertising Agencies Paid Search Agency Advertisements 40

KoMarketing Associates

DECEMBER 3, 2019

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Others, like Google’s Keyword Planner , offer a narrower set of tools for free.

SERP 157

SERP PPC Features Paid Search Agency 157

Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. To start, we’re going to assume your website has a robust mobile version.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

DAGMAR Marketing

JUNE 23, 2021

There are over 40,000 Google searches conducted every second, 3.5 billion searches every day, and 1.2 trillion searches every year. While both are powerful tools designed to boost discoverability, recognizing when to implement each one contributes immensely to how much value they can add to your digital marketing strategy.

PPC 95

PPC SEO Best Practices Lead Scoring 95

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

APRIL 10, 2023

PPC (Pay Per Click) for digital marketing helps you show up in front of the right audience, get higher conversions, and increase brand awareness. Along with this, with local PPC advertising, you are in control of your campaigns, making it easier to track the campaigns and giving you flexibility in the options.

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? Web Analytics Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . Keep in mind, Google Ads allows you to access both Google Search and Display ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

QuanticMind

SEPTEMBER 13, 2018

How to Prepare For and Survive Launches of Redesigned Websites. Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Even when a website redesign is done well, most redesigned sites see a minimum of a 7 to 10% drop in traffic.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. However there are key differences between Baidu PPC and Google AdWords as well. Paid Advertising Products.

Adwords 121

Adwords PPC Paid Search Agency Google 121

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. And websites use these terms by the chock-full hoping to attract some of that traffic. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

KoMarketing Associates

MARCH 29, 2018

Improving search rankings certainly isn’t as simple as it sounds. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer. Screaming Frog. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. These are two wildly different search intents.

PPC 101

PPC Work Management SEO Top of Funnel 101

Webbiquity

OCTOBER 11, 2022

Keep Your Website Updated. Your website is the foundation for digital product branding and the core of your online brand visibility. Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

seo.co

AUGUST 8, 2022

If you want local, targeted traffic, you have two options: Dominate the search results nationally or. Some businesses do both, but ranking your website takes time and money. Want to get traffic faster without having to wait a long time for SEO? In this section, you’ll add your phone number and website address.

Ideal Customer Profiles 105

Ideal Customer Profiles Profiling Traffic Google 105

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Only building one basic campaign without utilizing Google Ads' AdGroups tool.

PPC 101

PPC Template Work Management Marketing Management 101

Tiecas

FEBRUARY 5, 2024

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. 40% of engineers and technical buyers found datasheets to be the most valuable content when researching to make a significant purchase for work.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Huptech Web

SEPTEMBER 23, 2022

What is A PPC Campaign? What Does PPC Optimization Lead To? How to Optimize PPC Campaigns. How Huptech Web Can Help With PPC Optimization? Final Words On PPC Campaign Optimization. PPC advertising is one of the top digital marketing channels for lead generation, and getting started is also simple.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Top Rank Marketing

NOVEMBER 13, 2023

1 — Content draws people organically to your brand Consistent content creation supports your broader search engine optimization (SEO) efforts, making your brand more discoverable and authoritative in organic search results. The more high-quality content you have, the better your website will perform overall.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

FMG Suite

AUGUST 24, 2021

PPC, or pay-per-click advertising, offers financial professionals a powerful and cost-effective way to attract traffic to their website. But attracting traffic is only the first step – to get the most out of PPC, you will need an optimized landing page. . Want More from Your PPC Landing Pages? Let’s chat.

Landing Pages 52

Landing Pages PPC Click Rate Advertisements 52

ClickZ

JUNE 25, 2020

Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. . We’re going to explore some of the best AI-based marketing tools currently on the market. If you’re looking for a new AI tool to help bolster your marketing campaigns, you’ve come to the right place. MarketMuse.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Marketri

FEBRUARY 22, 2024

Hundreds of marketing firms, including Marketri, have embraced this approach to drive search engine rankings and organic traffic (website traffic that you don’t pay for). As you can see, Perplexity indicates that organic search traffic will experience a decline between 18% and 64%.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Hubspot

AUGUST 8, 2019

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Benefits of PPC.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

seo.co

MAY 31, 2023

If you’re already working with a search engine optimization (SEO) consulting firm and you’re thrilled with the results, it would never occur to you to read an article like this. Some of them focus on SEO consulting, paid advertising, and generally generating search engine traffic.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

Hubspot

MARCH 31, 2020

That's why local pay-per-click (PPC) can be a great option for local businesses. Even when budgets are tight, a local PPC campaign can improve the efficiency of your local marketing as it allows you to get in front of the right audience. Below, let's review the benefits and top strategies for implementing a successful PPC campaign.

PPC 80

PPC Marketing Automation Services Budget Programs Marketing Management 80

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With Google Ads, law firms can bid on ad placement for specific keywords.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With Google Ads, law firms can bid on ad placement for specific keywords.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Launch Marketing

MARCH 4, 2020

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

PPC 79

PPC Campaigns Effectiveness B2B 79

Go Beyond SEO

JUNE 25, 2018

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Why do PPC Advertising?

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 66

Paid Content PPC Organization SEO 66