B2B Memes

OCTOBER 19, 2010

Therein, Martin Cloake argued that content creators have been deliberately kept on the sidelines: “Traditionally, it’s been people from the ad/sales side who have risen to top positions in media companies. They in turn have pushed the view that journalists aren’t commercially savvy.

Ethics 100

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B2B Memes

JANUARY 24, 2012

Since then, I’ve had cause to rethink my position. “Most writers,” I wrote in declaring that print is effectively dead , “don’t care in a meaningful way about the physical presence of a book. They just want to tell a story, or convey information, or to create works of art out of their words.”. Print, it seems, isn’t dead, but just retired.

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B2B Memes

SEPTEMBER 29, 2011

But there is at least one positive step they can take: vow not to misuse the concept of entrepreneurial editors. For B2B journalists, the most promising options appear to be either small-scale startups where they share both the risks and rewards, or content marketing groups within those companies formerly known as advertisers.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

APRIL 20, 2010

The commenter’s position was that by doing so, you are inevitably compromising the journalistic goal of telling the truth. It’s hard to argue against a position based on experience. What adds heft to this view is its basis in experience. Good content solution writers are adept at balanced-sounding, but in fact one-sided pieces).”.

Ethics 100

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B2B Memes

DECEMBER 16, 2010

The trick, of course, is to challenge your brand and your audience in a positive and constructive way—as good journalists have learned to do. In the old days of mass media and mass marketing, tough questions could be avoided. But markets are now conversations among equals.

Content Marketing 100

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B2B Memes

SEPTEMBER 1, 2011

For society as a whole, mobile connectivity may not be entirely positive. Whether because our feature phones get more intelligent or we give in and switch to smart phones, more and more of us will become ubiquitously connected. On my road trip, I picked up a copy of William Powers ‘s recent book, Hamlet’s Blackberry.

Social Media 100

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B2B Memes

NOVEMBER 11, 2011

When Steve Buttry, for whom I have boundless admiration and respect, argues that Romenesko’s fault was simply a punctuation problem , I find myself in the rare position of questioning his call. I’m also very uncomfortable with the failure to use quotation marks around verbatim borrowings.

Ethics 100

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B2B Memes

MARCH 6, 2012

Wilson , which posited that tolerance of small crimes leads inevitably to bigger ones. But my belief is that the future of the Internet may depend on how we react to such small mistakes. The situation calls to mind the broken windows theory of the recently deceased James Q.

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B2B Memes

JULY 18, 2011

Why not share your reactions, positive or negative, in the comments? One more change I may yet tackle is converting my commenting system to Disqus. But for the moment, I’m going to let this redesign sink in. If you’ve read this far, you’re probably interested in this sort of thing. I’d love to know what you think. No related posts.

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B2B Memes

JUNE 24, 2011

To support his position,” Filloux writes, “Jarvis mentions Brian Settler’s coverage of the Joplin tornado.”. I could respect his view, however, if I thought he was actually trying to get it right. But a critical typo, uncorrected now for nearly two weeks, suggests that he isn’t trying, and worse, that he doesn’t care to. “To

Class 100

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B2B Memes

JUNE 26, 2012

I know almost nothing about Lehrer other than what I’ve read in the many stories about his so-called “self-plagiarism,” and have no position on his work to defend. For reasons that aren’t entirely clear to me, I’ve been deeply bothered for the last few days by the uproar over Jonah Lehrer’s reuse of his writing in various publications.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

SEPTEMBER 9, 2010

Often these columnists are not journalists but people who work in senior strategic positions within the industries we serve. These positions are key hires in each vertical. A key part of the editor’s role is to find and commission a combination of regular columnists and thought leaders from that industry to write for us.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

SEPTEMBER 22, 2010

Joe Pulizzi’s Blog: Seven Ways to Position Yourself for Unlimited Work. “I It is no longer an option; it is a necessity.” Your latest tweet and comment on Facebook and most recent blog post? That’s your résumé now.”. I don’t hire anyone that doesn’t blog.”. A Brief Guide to World Domination , by Chris Guillebeau (PDF here ).

Social Media 100

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B2B Memes

FEBRUARY 3, 2011

In a subsequent article on ReadWriteWeb, “ I Worked on the AOL Content Farm & It Changed My Life ,” Kirkpatrick acknowledged that he has indeed been having trouble filling the position. But his title suggests that he sees productivity not as a rare natural talent, but as the product of training.

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B2B Memes

JUNE 28, 2010

to position the company as a trusted information source for the future, to earn the respect of the audience through truthful content.”. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

OCTOBER 19, 2011

If they don’t have a positive, can-do attitude towards programming, they won’t succeed. Waite’s blog post, however, wasn’t about veteran editors but about the journalists of the future. Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.”

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

OCTOBER 8, 2010

While that may be an extreme position, there’s no question that blogging experience is becoming a de facto requirement for B2B job applicants. In addition to using networking tools, you should also be blogging. Junta42′s Joe Pulizzi puts it bluntly : “I don’t hire anyone that doesn’t blog.”

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

JULY 29, 2010

As ranked by frequency of use in press releases, his top-ten offenders that year (he’s since updated it ) included the terms next generation , flexible , robust , world class , scalable , easy to use , cutting edge , well positioned , mission critical , and market leading.

Lead Scoring 100

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B2B Memes

JUNE 7, 2011

It’s important, though, to keep the tone of your guidelines positive. But more importantly, by setting the ground rules and expectations clearly in advance, guidelines serve an important editorial function. When you let writers know what you need, they’ll do some of the editing for you.

Blogger 100

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