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Guest Editor: The Why and How of B2B Podcasting

The Customer

As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling. But those tracking uptake and engagement, such as Triton, Edison Research , Podtrac , Westwood One and NPR , are all bullish on the podcasting. Let the Lessons Begin.

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Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

The Future of Twitter. He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. Today, Joel discusses various aspects of Twitter, including changes that seem to be moving Twitter away from a unique user experience to more of a Facebook user experience.

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.).

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How to Use Social to Attract Great Employees

Convince & Convert

Maintaining an above-average engagement of 6–8% on Instagram is only one example of the successes she outlines in this week’s podcast. Carmen’s Twitter: @CShirkeyCollins. Cisco Careers on Twitter , Instagram , Facebook , and LinkedIn. If you could do a Skype call with any living person, who would it be?

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors. .

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Please Support Our Sponsors. “Gosh,” he says.

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How to Use Influencers to Amplify Social Media

Convince & Convert

Thankfully, we here at Convince & Convert have heard the call and are launching a new podcast dedicated to this very topic called “Influencer Pros.” Heidi Sullivan on Twitter: @hksully. Todd Cameron on Twitter: @redfoxstrategy. If you could do a Skype call with any living person, who would it be?