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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

The Boston Globe , Boston Police Department , MIT , and Cambridge Police Department did particularly excellent jobs of disseminating information to the public on Twitter. Social Media Stat of the Week: 72 hours per minute. “It’s amazing that I would see stuff reported on Twitter first, not just once, but dozens of times.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

Students who are not already on Twitter are to join it and build up a follower base, tracking who looks at their tweets, etc. ” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Jonah was not even on Twitter until about 8 months ago, but he started using it for Contagious. Four Your Information.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. Social Media Stat of the Week: 665 million daily Facebook users. If you could do a Skype call with any living person, who might that be and why? ” via H&R Block. Holy Social!

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How to Fix a “Broken Brand” with Social

Convince & Convert

The areas are branded and allow people to watch the game up close while eating a hot dog, take photos with the logo, and view live Instagram and Twitter feeds about the game. Social Media Stat of the Week: 927,500 tweets about the Emmys. What’s remarkable is that Twitter stats are now a normal part of ratings reporting.

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You Do Not Own Your Audience

Convince & Convert

To win a copy, just find an audience acquisition method in the wild – some way that businesses are capturing emails, Facebook likes, Twitter followers, etc. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. in the offline world.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Social Media Stat of the Week: 78% of U.S. At first he didn’t understand Twitter when he joined, but after he got a smartphone he became increasingly involved with various social media platforms. ” That means meeting up with Twitter friends and becoming friends in the real world, too. . Facebook users are mobile.

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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

Social Media Stat of the Week: $30 million. Perhaps not surprising because he was Time’s Person of the Year , Pope Francis is the most influential world leader on Twitter. Pope Francis @Pontifex is the most influential world leader on Twitter. ” If you could do a Skype call with any living person, who would it be?

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