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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.

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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

. “Social video is creating an amazing user experience for buyers coming onto our site because they have never seen homes positioned like this.” “Being everywhere in a social network is a big mistake in strategy.” Lindsay Listanski on Twitter: @LListanski. Gen Blue Social Squad.

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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. They know there is a significant audience on social networks, but which one is right for your business?

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How HP Balances Social Marketing With Social Customer Service

Convince & Convert

Understanding the capabilities of different social networks. HP Support on Twitter. What’s your one tip for becoming a social pro? An unsolicited testimonial for the Social Pros Podcast, ladies and gentlemen. If you could do a Skype call with any living person, who would it be? HP Support on Facebook.

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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

You can easily create an eye-catching page with your photo, a short description of your personal and professional background, links to your social networks and to your email. Since these networks are highly ranked by search engines your personal page is likely to get a top position when people look up your name.

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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? .” With 1,600 brands, 1.2

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How Groupon Integrates Social Media and Customer Experience

Convince & Convert

Paul’s team uses Sprinklr to manage their social content across platforms and across countries. They send out between 2,500 and 3,000 posts per week and have 174 Twitter handle s for specific localities. Holy Social Sony has created a new social network , and it’s dedicated entirely to football (well, soccer).