article thumbnail

The New Rules of Social Marketing and PR

Convince & Convert

Why the shift in PR and marketing timelines means an opportunity to cut out the media middleman and reach your audience directly. Why authentic employee advocacy is an important part of any company’s social media plan. “You don’t have to exclusively go through the media to get your information out there.”

PR 317
article thumbnail

How Customer Service can Devastate Your Social Media Plans

Convince & Convert

During the 13-hour live broadcast , Arby’s gave away $20k in prizes and engaged with watchers on Twitter. ” If you could do a Skype call with any living person, who would it be? At the end, the chef cuts off some of the brisket to make it into an Arby’s sandwich. “You have to be transparent. Richard Branson.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

How having a social media plan extends beyond the computer and means more than maintaining active accounts online. Why social marketing doesn’t mean just social media. Lindsay Listanski on Twitter: @LListanski. Coldwell Banker Real Estate : YouTube , Blog , Facebook , Pinterest , Twitter. Google Cardboard.

Training 113
article thumbnail

How Publix Loves Their Customers in Social Media

Convince & Convert

million Facebook fans, 193k Twitter followers, and 13.3k Why properly handled but ultimately unsuccessful social posts don’t equal a failing social media plan. Kandi Steiner on Twitter: @KandiSteiner. Publix Super Markets on Twitter , Facebook , Instagram , YouTube , Pinterest. Quotes From This Episode.

article thumbnail

Living Proof That Defense Contractors Can Rock at Social Media

Convince & Convert

How creating defined strategies for each social channel leads to an effective and targeted marketing plan. Why a comprehensive digital and social media plan means including HR. “I work with a lot of engineers and rocket scientists that saw social media as something their kids did. Lori Marino on Twitter: @lmarino.

article thumbnail

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. That said there are some options. Hope that helps!