markempa

NOVEMBER 7, 2008

What do you wish companies would stop doing when you download a free white paper? I had a conversation recently with my business development executive who has become highly suspicious of "free" white paper downloads. Don't assume that because they downloaded something that they are ready to talk to a sales person.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 120

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Telemarketing is an expensive touch, and should be focused on those individuals who fit the best prospect profile – another reason to do up front research.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Only B2B

APRIL 13, 2022

Remember to consider the time zone of the person you’re speaking with. What could be more annoying than a telemarketing call during dinner? Don’t be that person who schedules appointments. Examine a potential customer’s social media pages to learn more about his or her personality and interests.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Vision Edge Marketing

NOVEMBER 12, 2013

White papers and tradeshows may be far more important in the early stages of the government-agency buying process, whereas webinars and videos of the system in use are more important in the early stages of the buying process for the emergency services sites. . The mapping process should take into account the following: .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

The Mx Group

MAY 5, 2017

Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. Get Personal. Personalized messages can deliver real value, while generic marketing hardly ever speaks to anyone. Marketing automation can take personalization much further. Nurture for the Long Haul.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

SEPTEMBER 15, 2010

Social Media And Your Personal Brand. In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

JULY 13, 2010

The white paper also showed that business professionals are using social media more than online editorial and vendor content. Special thanks to George Krautzel , Co-Founder and President, Toolbox.com for providing us with a copy of the white paper.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JUNE 19, 2006

A new white paper by CSO Insights supports my research and shows that companies that support their sales teams with lead generation programs have higher conversion rates and increased sales effectiveness than those who dont.

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

JULY 13, 2006

Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

JULY 10, 2006

The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

AUGUST 22, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I’ve visited 49 out of 50 states (Alaska some day…) Well thats about as random as I could get. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Marketing Insider Group

DECEMBER 1, 2010

The “we need a white paper now&# or “let’s pull together a XX&# directives tend to be reactive instead of proactive in many B2B marketing environments. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)?

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

markempa

SEPTEMBER 1, 2006

« Using White Papers for Lead Generation | Main | Podcast: Marketing and Sales for Big Complex Selling (Pt 1) » E-Book: What Sales Really Needs from Marketing The biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 18, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information. Do you have your web site’s good content under lock and key?

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 7, 2005

" Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

MAY 23, 2005

Let your audience self qualify themselves with a "request a sales person contact me" box on your post event survey. Webcasts for Lead Generation White Paper - by web conferencing provider Interwise provides a great white paper on the subject. Tips on how to effectively promote your events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget?

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Belkins

SEPTEMBER 20, 2019

You’re not selling to just one person in B2B and it gets more obvious every year. By 2016, around 226 million Americans added their phone number to the Do Not Call Registry in order to stop receiving telemarketing calls. It’s personalized. What does it mean for you? But they do exist.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. Just because you are targeting a business, does it need to be all about newsletters and white papers? person for help. The PEBCAK I.T.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Unbounce

JULY 2, 2019

Use Interactive Content to Offer Personalized Solutions. Then you can offer them a personalized solution that will cater to their specific individual needs. This interactive quiz offered personalized solutions for digital marketers based on their answers to a few questions. Let’s dive in.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

Only B2B

FEBRUARY 1, 2023

High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. They could have downloaded a white paper or ebook from your website or filled out a form there. Make personalized forms for landing pages.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

Biznology

JUNE 29, 2017

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Test creative, personalization, the cadence of your touches, timing, media channel, as well as refinements like email subject line and from line. Channel usage. Get your own copy here.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 20, 2005

Over time, as you build your lead generation program, your experts may be interested in co-developing white papers, special research reports, articles, and events with you. Experts pride themselves on their professional integrity, so they will likely refer business to you and a competitor (assuming you have them) at the same time.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Sharpspring

NOVEMBER 24, 2020

Examples of outbound marketing include TV and radio ads, billboards, telemarketing, cold calling and pop-up ads, among others. For example, they might subscribe to your newsletter in exchange for a white paper or a long-form piece of content. Inbound marketing enables you to : 1. Engage with your buyers. higher than non-users.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Telemarketing 57

Heinz Marketing

APRIL 22, 2019

I wonder just to be somewhat, you’re saying, do we see organizations put so much focus on automation and systems, that when it comes to having that personal conversation. And I’m not the first person probably that said that to you and I’m sure you’ve said that’s to audiences too. Does that sound fair?

Top of Funnel 62

Top of Funnel PointClear Work Management Marketing Management 62

WebMarketCentral

SEPTEMBER 6, 2007

I recently received an email from Bill Halpern of Integrateurs International , a telemarketing B2B technology lead generation firm. Appropriate topic: related to the above point, his subject (using telemarketing services for technology B2B lead generation) was highly relevant for my readership.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

Biznology

DECEMBER 7, 2015

Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Micro-segmentation and Personalization. For more information on this topic, request one of our more popular white papers titled Profiling, Targeting and Segmentation.

Trends 80

Trends B2B SIC Telemarketing 80